Email Testing Pitfalls: 7 Common Mistakes That Can Hurt Your Test Strategy
Before you conduct your next email test, make sure you're not falling into a trap that can muddy your results or limit the gains you might otherwise achieve…
Author
14 posts 4 comments
Marketing Optimization Technology: Be careful of shooting yourself (and your test) in the foot
Online optimization and technology offer powerful tools for improving your website and increasing your marketing ROI. But like any tool, the real challenge lies in the hand of the craftsman wielding it…
Google Analytics: New browser-based, data-privacy opt out important, but what consumers really need…
Google should be lauded for giving consumers the ability to manage their own data. But, at the same time, more needs to be done to reduce the anxiety around privacy concerns…
PPC Innovation: How will Google’s new lead capture extension affect your pay-per-click campaigns?
Google is well known for its innovation – from cell phones to moon exploration. It is now testing a new way to collect leads from pay-per-click ads that could radically reinvent PPC…
Conversion Window: How to find the right time to ask your customer to act
If you are like many email marketers, you likely test what (images, calls to action, tone, etc.) you send. But do you understand how when you send your messages affects conversion? If not, read on...
To Tweet or Not to Tweet: Social media is a great way to get customer feedback…just be wary for…
Twitter is a great way to get customer feedback, just be mindful of the possibility of harmful blowback. We take a look at the right way to use social media (and when to avoid it)...
Never Pull Sofa Duty Again: Stop guessing what your audience wants and start asking
How can you determine what to test and optimize? What your customers want? What to get your spouse for the holidays? Just using these tips...
The Magical Metrics Tour: Demystifying the secrets behind analytical “tricks” to help you drive ROI
The Magical Metrics Tour is coming to take your measurement challenges away. Today we discuss email metrics tricks...
Face Your Fears: Why visitors really bounce from your site, part 3
If you have bounce rate problems, make sure you’ve clearly telling your visitors what you could like them to do...
Face Your Fears: Why visitors really bounce from your site, part 2
If you truly want to handle a bounce rate problem, you must understand where your visitors are come from and what they want from you...
Face Your Fears: Why visitors really bounce from your site, part 1
Bounce rates keeping you up at night? We cast aside the misleading data that’s giving you unneeded fear from the essential information you need to optimize your site...
The 1up Effect: How to undermine yourself by outdoing yourself
When you emphasize everything on a page, you emphasize nothing. Here is a deeper look at the 1up effect, referenced in our October 28 web clinic, and how to avoid overwhelming your visitors on the path to conversion…
Ask an Optimizer: Establishing and optimizing affiliate campaigns
At our August 26 web clinic on optimizing affiliate marketing, several participants wanted to know more about setting up and measuring their programs. We distilled the questions and put them to Corey Trent, a MarketingExperiments research…
Ask an Optimizer: How site speed can affect conversion rates
Our new Ask an Optimizer column addresses questions we've received through our website and from members of the MarketingExperiments Optimization LinkedIn Group. Today's question: Does anybody have experience with load speed impact on…