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Author

Pamela Jesseau 4 posts 0 comments
Director of Marketing, MarketingSherpa
Pamela Jesseau builds strategic partnerships, plans promotional initiatives, and is responsible for Applied Research communication- and marketing-related activities. If it impacts a MECLABS brand, it goes through her.
Before joining the team in June 2009, Jesseau worked for seven years as a wireless marketing manager at Bell Canada, during which time she managed campaigns for the Solo Mobile and Bell Mobility brands. Her work has been recognized at Cannes, the CLIOs, and the Canadian Marketing Awards among others. Jesseau started her career as a marketing intern at Microsoft while completing her Bachelor of Commerce degree at Dalhousie University.
While there are many ways to look at a landing page and an endless combination of elements to be tested, we see a lot of similar problems in the pages we review.
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