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Pamela Jesseau 4 posts 0 comments

Director of Marketing, MarketingSherpa
Pamela Jesseau builds strategic partnerships, plans promotional initiatives, and is responsible for Applied Research communication- and marketing-related activities. If it impacts a MECLABS brand, it goes through her.
Before joining the team in June 2009, Jesseau worked for seven years as a wireless marketing manager at Bell Canada, during which time she managed campaigns for the Solo Mobile and Bell Mobility brands. Her work has been recognized at Cannes, the CLIOs, and the Canadian Marketing Awards among others. Jesseau started her career as a marketing intern at Microsoft while completing her Bachelor of Commerce degree at Dalhousie University.

Value Proposition

How many ping pong balls are on your landing page?

Pamela Jesseau Aug 14, 2009 1
While there are many ways to look at a landing page and an endless combination of elements to be tested, we see a lot of similar problems in the pages we review.

Online marketing roundup: 6 practical posts, from email to PPC

Pamela Jesseau Jul 31, 2009 1
All Microhoo'ed out? Here are some cool, helpful posts from this week that cover the spectrum of online marketing. No matter your focus, start your Friday reading with these goodies...

Marketing tips and tricks: 5 posts packed with ideas

Pamela Jesseau Jul 24, 2009 0
Need a shortcut to your weekend marketing reading? Our favorite articles of the week will get you started on your review of online, search and social media marketing. These made it through our feeds and into the idea bin...

Twitter for businesses: 7 articles + tools you don’t want to miss

Pamela Jesseau Jun 10, 2009 6
With hundreds of lists of Twitter tips and tools, and dozens more popping up each day, it's getting impossible to keep up unless you work for Mashable. So in advance of today's Twitter Experiments: Getting beyond the "now what?" web…

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Infographic: How to Create a Model of Your Customer’s Mind

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The 21 Psychological Elements that Power Effective Web Design

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