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Jon Powell 18 posts 14 comments

Email Marketing

Email Marketing: How responsive design might improve your emails

Jon Powell Jan 29, 2015 2
This MarketingExperiment Blog post involves MECLABS Institute research conducted on responsive design for mobile marketing to different form factors such as smartphones and tablets. Read on to find out the results of this research and the…
Email Marketing

Email Preheaders Tested: The surprising sensitivity of a single line of text

Jon Powell Jan 8, 2015 3
This MarketingExperiments Blog post tackles a topic that hasn’t been heavily covered – the impact of email preheaders on clickthrough and open rates. Because there isn’t much empirical research on the topic, the MarketingExperiments team…
Copywriting: 5 Proven Discoveries That Strengthen Copy

Why Subtle Changes in Button Copy Can Significantly Influence Clicks

Jon Powell Sep 29, 2014 2
Call-to-action button copy can make a significant difference in clickthrough performance. This MarketingExperiments Blog post features Jon Powell covering what seems like a very simple test that illustrates the power of call-to-action…
Lead Generation

Lead Generation: Simple text change leads to 104% lead capture increase

Jon Powell Aug 28, 2014 2
This MarketingExperiments Blog post features an optimization process highlighting a website copy change to match the copy on a direct mail piece that led to a 104% increase in lead capture. Learn more about how this case study applies to…
Digital Analytics

Test Interpretation: How over-measuring helped us discover a hidden 198% increase in leads

Jon Powell Mar 6, 2013 2
With testing efforts, marketers should never expect tests to perform the way they think they will. To truly understand test results, marketers may find it useful to over-measure in their testing efforts. Read on to learn how a hidden 198%…
A/B Testing

A/B Testing: Learn about testing hypotheses from a 200% increase in chocolate consumption

Jon Powell Nov 16, 2012 7
Creating customer theory can be as simple as figuring out what candy your people like (without asking them). Read on learn about testing hypotheses and developing a customer theory through a chocolate consumption test.
Digital Subscription Optimization

Homepage Optimization: Free trial vs. demo

Jon Powell Aug 10, 2012 2
Homepage optimization can be a nightmare for your marketing team. Misguided approaches to testing can ruin campaigns and possibly even a career. Learn three principles to homepage optimization that can help your testing focus.
Value Proposition

Landing Page Optimization: How to plan a radical redesign so you get a lift AND a learning

Jon Powell Dec 16, 2011 0
Any time you start changing more than one element in an ad, page or process, you start making interpretation and reapplication more and more difficult. However, there is a way to interpret your radical redesign so that you can make it work…
Digital Analytics

Test Plan: Build better marketing tests with the Metrics Pyramid

Jon Powell Aug 29, 2011 5
Many marketers find metrics the most annoying and intimidating part of online testing. But if you simply organize your metrics into four major groups, all of that annoyance and intimidation goes away...
Value Proposition

Customer Value: 4 tips for crafting segmented value propositions

Jon Powell Aug 17, 2011 4
Different people like your company for different reasons. This is part of the difficulty in crafting an effective value proposition. How can you create a single, competitive value proposition that addresses all of your customers? In this…
Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting: Find your best headlines by going Bento

Jon Powell Apr 13, 2011 12
When drafting a piece of marketing collateral, sometimes the hardest part is coming up with the right headline to top it off. How can you create the most effective one? In today’s blog post, we break down four headline groups, and help you…
Digital Advertising

Online Advertising: The 3 obstacles you must overcome to create an effective banner ad

Jon Powell Mar 25, 2011 6
How do you stand out amidst a sea of competing banners ads? In today's blog post, we show you three of the top obstacles your banner ads will face and how you can overcome them to get the click.
A/B Testing

E-commerce: Using multivariate testing to increase sales 83.79%

Jon Powell Mar 14, 2011 0
E-commerce Web sites depend on creating the best possible packaging and presentation of their products in order to get conversions. But, based on our research experience, we’ve learned that many still get it wrong, which means money lost.…
SEO

Search Marketing: Three questions to help you think like your potential customers

Jon Powell Feb 14, 2011 2
Finding appeal for your PPC ad can be a tough task. But, we’ve discovered that there is a way you can simplify that process – get into the mind of the person searching. In today’s blog post, we explain how thinking like the customer can…

Search Engine Marketing: Finding appeal for your PPC Ads

Jon Powell Feb 11, 2011 13
At MarketingExperiments, we have discovered that there are three essential elements involved in writing an effective PPC ad. Of those, the element most understood by marketers is appeal. In today’s blog post, we’re going to simplify this…
A/B Testing

Marketing Optimization: How to create a test that gets results you can use

Jon Powell Feb 2, 2011 12
Online testing can be a challenging task, especially for those who are new to testing. Do you truly understand what you’re testing and why? And, most importantly, how do you truly learn from your tests to improve all of your marketing…
Value Proposition

Web Page Optimization: In search of a value proposition as fast and reliable as Verizon FiOS

Jon Powell Jul 16, 2010 6
Jon Powell breaks down his optimization and testing advice for a landing page aimed at customers making a complex purchase with a high lifetime value…
A/B Testing

Cost of Delay: How to win approval for your test and test schedule

Jon Powell Apr 12, 2010 10
Every business decision is a trade off. To help get the resources you need, it helps to paint that trade off in a stark black and white picture that your business leaders can easily understand – impact on the bottom line.

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Become a Marketer-Philosopher: Create and optimize high-converting webpages.

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Infographic: How to Create a Model of Your Customer’s Mind

You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.

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The 21 Psychological Elements that Power Effective Web Design

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To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.

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7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests

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Drive better results when you discover what it is about your business that customers love

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