Jon Powell 18 posts 14 comments

This MarketingExperiments Blog post tackles a topic that hasn’t been heavily covered – the impact of email preheaders on clickthrough and open rates. Because there isn’t much empirical research on the topic, the MarketingExperiments team…

Call-to-action button copy can make a significant difference in clickthrough performance. This MarketingExperiments Blog post features Jon Powell covering what seems like a very simple test that illustrates the power of call-to-action…

This MarketingExperiments Blog post features an optimization process highlighting a website copy change to match the copy on a direct mail piece that led to a 104% increase in lead capture. Learn more about how this case study applies to…

With testing efforts, marketers should never expect tests to perform the way they think they will. To truly understand test results, marketers may find it useful to over-measure in their testing efforts. Read on to learn how a hidden 198%…

Creating customer theory can be as simple as figuring out what candy your people like (without asking them). Read on learn about testing hypotheses and developing a customer theory through a chocolate consumption test.

Any time you start changing more than one element in an ad, page or process, you start making interpretation and reapplication more and more difficult. However, there is a way to interpret your radical redesign so that you can make it work…

Many marketers find metrics the most annoying and intimidating part of online testing. But if you simply organize your metrics into four major groups, all of that annoyance and intimidation goes away...

Different people like your company for different reasons. This is part of the difficulty in crafting an effective value proposition. How can you create a single, competitive value proposition that addresses all of your customers? In this…

When drafting a piece of marketing collateral, sometimes the hardest part is coming up with the right headline to top it off. How can you create the most effective one? In today’s blog post, we break down four headline groups, and help you…

How do you stand out amidst a sea of competing banners ads? In today's blog post, we show you three of the top obstacles your banner ads will face and how you can overcome them to get the click.

E-commerce Web sites depend on creating the best possible packaging and presentation of their products in order to get conversions. But, based on our research experience, we’ve learned that many still get it wrong, which means money lost.…

Finding appeal for your PPC ad can be a tough task. But, we’ve discovered that there is a way you can simplify that process – get into the mind of the person searching. In today’s blog post, we explain how thinking like the customer can…

Online testing can be a challenging task, especially for those who are new to testing. Do you truly understand what you’re testing and why? And, most importantly, how do you truly learn from your tests to improve all of your marketing…

Jon Powell breaks down his optimization and testing advice for a landing page aimed at customers making a complex purchase with a high lifetime value…

Every business decision is a trade off. To help get the resources you need, it helps to paint that trade off in a stark black and white picture that your business leaders can easily understand – impact on the bottom line.