Repeatable Brand Strategy

What is it that makes some brands timeless and successful and makes others forgotten overnight? What if you could bottle up whatever that is and apply it to your own brand for sustainable competitive advantage? As marketers, our primary…

Does Fear-based Marketing Work?

As marketers, we are often taught to identify and tap into the pain points of our customers. But once we pinpoint these sources of customer anxiety, how should we proceed? Should we attempt to alleviate this stress through encouragement or…

Site Banners Tested

Is your site banner doing a good job of effectively conveying critical information to your customer? How can you tell? Is a banner even beneficial to your specific site? In this 35-minute Web clinic Mike Loveridge, Head of Digital Test and…

Boost Your Online Ads

In today’s crowded marketplace, it is absolutely vital that prospects quickly and clearly understand what sets our product or service apart from the field. Before making any purchasing decision, customers will be asking themselves, "Why…

Optimizing Email Capture

You optimize your webpages, your emails and your subject lines, but when it comes to lead capture, the email form is typically left out. There are many rationales behind the neglect of the lead capture form — some to do with segmentation,…

Branded Design Tested

Brand strategy has never been more important for marketers. Each design element on your page has a direct impact on your prospect’s journey down the sales funnel. Finding the right balance between design and clarity requires testing. How…

Optimizing PPC Campaigns

A PPC ad is often a customer’s first impression of your product or company. Those 130 characters present your chance of channeling that person’s interest into your sales funnel by transforming an individual challenge into a problem-solving…