Brand strategy has never been more important for marketers. Each design element on your page has a direct impact on your prospects journey down the sales funnel.
Finding the right balance between design and clarity requires testing.
How can you reinforce your value proposition with branding while, at the same time, reducing friction and increasing clarity?
In this Web clinic, our research team shared one test resulting in a 51% difference in conversion which underscored the impact of branding on the variable of clarity in the conversion heuristic.
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