How to get the order, the timing and the weight of your page elements lined up with the psychology of the customer's mind
Watch the teaching session about 3 design elements: flow, personality, connection. Free infographic.
Get insight into important page elements like determining your ideal customer – demographic vs. decision profiling, and the dangers of having more than one objective on your page.
Watch the replay of Flint McGlaughlin’s A/B Testing Summit keynote to get research-based ideas to help you reconceptualize your marketing and increase conversion in your marketing funnel.
How do you strengthen a struggling brand? Rebranding is a quick fix. But that's like painting a house instead of fixing the wiring or a faulty foundation. Rebranding alone doesn't provide lasting results. Another frequent error is!-->!-->!-->!-->!-->…
How to capture immediate attention with your headlines, convert to interest with sub-headlines & achieve story click
Subscriptions products are growing in popularity. But before you can win the subscription, your marketing team must win the customer’s trust.
A discussion of three pitfalls to avoid when marketing your ecommerce product pages.
A methodology that can consistently lower your CPA
Flint McGlaughlin and participants from YouTube Live work together to create a Facebook ad that achieves the one element that is so often missing from our emails and webpages – Clarity.
Flint teaches the Discovery Triad – a three-step process for designing high-impact tests.
Learn how to use the MECLABS four-step hypothesis framework to test your marketing efforts and determine what brings the greatest conversion lifts.
How to think like a customer so that you can tip the balance in favor of value over cost.
McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into its constituent parts and then intensify the force of its message.
Four critical paradigm shifts that you should consider before you invest in a website redesign
Flint McGlaughlin walks through five experiments where the least amount of changes produced the highest conversion wins.
How to determine the most effective answer to why customers should choose your product.
Marketers have several assumptions. Long form pages don’t work. Call center employees should be measured by average time of call. Try to sell any customer that comes your way. We recently interviewed Denis Mrkva, General Manager,…
Discover a strategy that can put you ahead of your competitors by adding an incredible amount of value for your customers.
It is crucial that the messaging and design of your webpages show that you value your customers, and their satisfaction is your number one goal. In order to begin to build this trust, when people visit your website, they need to feel they…