Subscriptions products are growing in popularity. But before you can win the subscription, your marketing team must win the customer’s trust.
A discussion of three pitfalls to avoid when marketing your ecommerce product pages.
A methodology that can consistently lower your CPA
Flint McGlaughlin and participants from YouTube Live work together to create a Facebook ad that achieves the one element that is so often missing from our emails and webpages – Clarity.
Flint teaches the Discovery Triad – a three-step process for designing high-impact tests.
Learn how to use the MECLABS four-step hypothesis framework to test your marketing efforts and determine what brings the greatest conversion lifts.
How to think like a customer so that you can tip the balance in favor of value over cost.
McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into its constituent parts and then intensify the force of its message.
Four critical paradigm shifts that you should consider before you invest in a website redesign
Flint McGlaughlin walks through five experiments where the least amount of changes produced the highest conversion wins.
How to determine the most effective answer to why customers should choose your product.
Marketers have several assumptions. Long form pages don’t work. Call center employees should be measured by average time of call. Try to sell any customer that comes your way. We recently interviewed Denis Mrkva, General Manager,…
Discover a strategy that can put you ahead of your competitors by adding an incredible amount of value for your customers.
It is crucial that the messaging and design of your webpages show that you value your customers, and their satisfaction is your number one goal. In order to begin to build this trust, when people visit your website, they need to feel they…
Why should visitors choose this company over others? This retailer fails to answer that crucial question.
We've all been there before. You go online to order something from a well-known brand but can't figure out how to navigate the site. You push through, even though you want to click away, because you know they have a great product and you…
In this Quick Win Clinic, we see a page that has several positive factors going for it. Our attention is captured. But just as the conversation gets rolling, it seems to end and we are left hanging, even a little confused. Watch the video…
If you want to maximize your revenue, it's not enough to optimize your landing page; you should ensure form pages reinforce your value proposition, minimize unnecessary friction and alleviate customer anxiety.
Apple has earned the right to use a single noun on its landing page. You and I have not. In fact, very few brands can get away with simply using a noun or two as their value proposition because ...
What keeps customers from filling out one of your email capture forms? Is it because they don't believe you will deliver what you say? Is it because it's too long? Too short?