According to a recent MarketingSherpa survey, most U.S. adults prefer that companies contact them via email (2015).
However, with so many emails coming to their inboxes daily, customers are not actively trying to read emails, but delete them.
How can your email capture the interest of your audience? It starts with the subject line.
In this Web clinic, our research team shared three strategies for using the right words, in the right order to maximize the effectiveness of our email campaigns, including two tests that helped boost the clickthrough rate by 15%.
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