The Power of the Properly Sequenced Subject Line

Improve email performance by using the right words, in the right order

According to a recent MarketingSherpa survey, most U.S. adults prefer that companies contact them via email (2015).

However, with so many emails coming to their inboxes daily, customers are not actively trying to read emails, but delete them.

How can your email capture the interest of your audience? It starts with the subject line.

In this Web clinic, our research team shared three strategies for using the right words, in the right order to maximize the effectiveness of our email campaigns, including two tests that helped boost the clickthrough rate by 15%.



Ken Bowen
Benjamin Huppertz
Austin McCraw


Ken Bowen
Austin McCraw

Video Production and Editing

Dennis Beard
Brent Knauff
Tara Marotta
Luke Thorpe

Technical Production

Steven Beger
Kayla Cobb
Jessica Lorenz
Regina Love
Christine Risberg
Joey Taravella



You might also like

Leave A Reply

Your email address will not be published.