Name: The Goal of an Email is to Get a Click
Uploaded: 2017-06-12
Channel: Arren Mills
Description: As marketers, we tend to forget that we don’t sell anything in an email. An email’s objective is not to get a purchase; it is to get a click. We should be asking the question, “What would drive the most possible clicks to the page where the purchase can happen?”

As marketers, we tend to forget that we don’t sell anything in an email. An email’s objective is not to get a purchase; it is to get a click. We should be asking the question, “What would drive the most possible clicks to the page where the purchase can happen?”

In Quick Win Clinic episode (recorded live at MarketingSherpa Summit 2017), Flint McGlaughlin optimizes a fundraising email for “Touchdowns Against Cancer” to help the nonprofit (and our viewers) increase the odds of getting a click on their emails.

Arren Mills 5 posts 0 comments

Arren works directly with Flint McGlaughlin as his Executive Content Specialist at MECLABS Institute. She catches and curates Flint’s thoughts, and produces content for FlintsNotes, MarketingSherpa, and MarketingExperiements. She graduated Summa Cum Laude at the University of Florida, and earned her B.S. in Advertising. Shortly after, she received a Fulbright Research Grant to the Philippines to increase anti-human trafficking efforts. She spent nine months in schools educating over 4,500 students, and in different communities creating awareness around the fight. Arren likes to spend her free time with her family and her husband, Michael.

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