Author

Arren Mills

Arren works directly with Flint McGlaughlin as his Executive Content Specialist at MECLABS Institute. She catches and curates Flint’s thoughts, and produces content for FlintsNotes, MarketingSherpa, and MarketingExperiements. She graduated Summa Cum Laude at the University of Florida, and earned her B.S. in Advertising. Shortly after, she received a Fulbright Research Grant to the Philippines to increase anti-human trafficking efforts. She spent nine months in schools educating over 4,500 students, and in different communities creating awareness around the fight. Arren likes to spend her free time with her family and her husband, Michael.

Email Marketing

Talking at Your Customers vs. Talking to Your Customers

Arren Mills Jun 28, 2017 0

There is a stark difference between talking “at” your customer and talking “to” your customer. Talking “at” your customer will create a disconnect; it simply tells the customer what to do but doesn’t tell the customer how to do it. Talking…

Conversion Marketing

The Danger of Using Grammatically Incomplete Headlines

Arren Mills Jun 19, 2017 0

Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline.

Email Marketing

The Goal of an Email is to Get a Click

Arren Mills Jun 12, 2017 0

As marketers, tend to forget that we don’t sell anything in an email. An email’s objective is not to get a purchase; it is to get a click. We should be asking the question, “What would drive the most possible clicks to the page where the…

Value Proposition

How The Micro-Yes Sequence Can Help You Generate More Leads and Sales

Arren Mills Jun 5, 2017 0

The Micro-Yes Sequence is crucial to land the ultimate macro-yes, or your end goal — a sale, a subscription, a clickthrough, whatever it may be. As marketers, we often overlook the sequence and just ask the “big question” before a prospect…