• Likes
  • Followers
  • Subscribers

Trending

  • The Implied Value Proposition: Three ways to transform your sales copy
  • Accelerating Lead Capture: Four psychological keys that transform conversion rates
  • Design Layout: How to structure your web page or email for maximum conversion
  • Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020
  • The Marketer as Philosopher, Episode 3
    The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap
  • Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
  • The Marketer as Philosopher Episode 2
    The Data Pattern Analysis: 3 ways to turn info into insight
  • Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
  • The Marketer as Philosopher
    Episode 1: Become a Force for the Good
  • How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)

MarketingExperiments MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Marketer Vs Machine
  • Quick Win Clinics

    Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean…

    Do Your Pages Talk TO Customers or AT Customers? Why the subtle shift in message…

    The Essential Messaging Component Most Ecommerce Sites Miss and Why It’s…

    Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for…

    Prev Next
  • Research Briefs

    A/B TESTING SUMMIT 2019 KEYNOTE: Transformative discoveries from 73 marketing…

    Conversion Lifts in 10 Words or Less

    Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads…

    Adding Content Before Subscription Checkout Increases Product Revenue 38%

    Prev Next
  • Analysis

    Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin

    The Marketer as Philosopher Episode 2
    The Data Pattern Analysis: 3 ways to turn info
    …

    Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover…

    The Marketer as Philosopher
    Episode 1: Become a Force for the Good

    Prev Next
  • Research Topics
    • A/B Testing
    • Conversion Marketing
    • Copywriting
    • Digital Advertising
    • Digital Analytics
    • Digital Subscriptions
    • E-commerce Marketing
    • Email Marketing
    • Lead Generation
    • Social Marketing
    • SEO
    • Value Proposition
  • Education
  • Services
    • Quick Win Intensive
  • About
    • About MarketingExperiments
    • MECLABS Research
    • Concepts & Tools
    • Video – Transparent Marketing
    • Video – 15 years of marketing research in 11 minutes
    • Lecture – The Web as a Living Laboratory
    • Contact
    • Newsletter
MarketingExperiments
  • Home
  • Arren Mills

Author

Arren Mills 5 posts 0 comments

Arren works directly with Flint McGlaughlin as his Executive Content Specialist at MECLABS Institute. She catches and curates Flint’s thoughts, and produces content for FlintsNotes, MarketingSherpa, and MarketingExperiements. She graduated Summa Cum Laude at the University of Florida, and earned her B.S. in Advertising. Shortly after, she received a Fulbright Research Grant to the Philippines to increase anti-human trafficking efforts. She spent nine months in schools educating over 4,500 students, and in different communities creating awareness around the fight. Arren likes to spend her free time with her family and her husband, Michael.

Value Proposition

How a Nonprofit Leveraged a Value Proposition Workshop to See a 136% Increase in Conversions

Arren Mills Oct 20, 2017 0
Our Partners at the Willow Creek Association conducted a Value Proposition Workshop for their Global Leadership Summit, and they gained a 136% increase in conversions and 1,182 additional registrations.
Email Marketing

Talking at Your Customers vs. Talking to Your Customers

Arren Mills Jun 28, 2017 0
There is a stark difference between talking “at” your customer and talking “to” your customer. Talking “at” your customer will create a disconnect; it simply tells the customer what to do but doesn’t tell the customer how to do it. Talking…
Conversion Marketing

The Danger of Using Grammatically Incomplete Headlines

Arren Mills Jun 19, 2017 0
Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline.
Email Marketing

The Goal of an Email is to Get a Click

Arren Mills Jun 12, 2017 0
As marketers, we tend to forget that we don’t sell anything in an email. An email’s objective is not to get a purchase; it is to get a click. We should be asking the question, “What would drive the most possible clicks to the page where the…
Value Proposition

How The Micro-Yes Sequence Can Help You Generate More Leads and Sales

Arren Mills Jun 5, 2017 0
The Micro-Yes Sequence is crucial to land the ultimate macro-yes, or your end goal — a sale, a subscription, a clickthrough, whatever it may be. As marketers, we often overlook the sequence and just ask the “big question” before a prospect…

6 Quick Call-to-Action Checklists

Mitigate negative responses to the CTA with these strategic overcorrection methods.

Get the Checkists>>

Marketer Vs Machine

We need to train the marketer to train the machine.

Watch Now >>

Free Marketing Course

Become a Marketer-Philosopher: Create and optimize high-converting webpages.

See Course >>

Infographic: How to Create a Model of Your Customer’s Mind

You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.

Get the Infographic >>

The 21 Psychological Elements that Power Effective Web Design

Get the Tool

To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.

Get the Infographic >>

7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests

Download the Guide

Drive better results when you discover what it is about your business that customers love

Download the Guide >>

Learn More About MarketingExperiments

15 Years of Marketing Research in 11 Minutes

May 21, 2012

Transparent Marketing™

Jun 1, 2003

The Web as a Living Laboratory

Mar 7, 2013
Connect With MarketingExperiments
  • Facebook Join us on Facebook
  • Twitter Join us on Twitter
  • YouTube Join us on YouTube
  • Facebook Join us on Facebook
  • Twitter Join us on Twitter
  • YouTube Join us on YouTube
  • Transparent Marketing™
  • 15 Years of Marketing Research in 11 Minutes
  • The Web as a Living Laboratory
  • Privacy Policy
  • About
  • Contact Us

MarketingExperiments is a publishing branch of MECLABS Institute.

© 2023 - MECLABS Institute. All Rights Reserved.

Sign in
  • Quick Win Clinics
  • Research Briefs
  • Analysis
  • Research Topics
    • A/B Testing
    • Conversion Marketing
    • Copywriting
    • Digital Advertising
    • Digital Analytics
    • Digital Subscriptions
    • E-commerce Marketing
    • Email Marketing
    • Lead Generation
    • Social Marketing
    • SEO
    • Value Proposition
  • Education
  • Research Services
  • About
    • Video – Transparent Marketing
    • Video – 15 years of marketing research in 11 minutes
    • Lecture – The Web as a Living Laboratory
    • Contact
  • Featured Research

Welcome, Login to your account.

Forget password?
Sign in

Recover your password.

A password will be e-mailed to you.