Name: The Danger of Using Grammatically Incomplete Headlines
Uploaded: 2017-06-19
Channel: Arren Mills
Description: Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline.

Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline.

The difference creates friction — enough friction to cause a gap in customers’ minds between value and cost. In that momentary gap, instead of taking time to derive value from your headline, they click away from your offer…and onto the offer of your competitors.

In this Quick Win Clinic episode (recorded live at MarketingSherpa Summit 2017), Flint McGlaughlin provides headline writing and testing advice using WGBH Public Broadcasting’s as an example.

Arren Mills 5 posts 0 comments

Arren works directly with Flint McGlaughlin as his Executive Content Specialist at MECLABS Institute. She catches and curates Flint’s thoughts, and produces content for FlintsNotes, MarketingSherpa, and MarketingExperiements. She graduated Summa Cum Laude at the University of Florida, and earned her B.S. in Advertising. Shortly after, she received a Fulbright Research Grant to the Philippines to increase anti-human trafficking efforts. She spent nine months in schools educating over 4,500 students, and in different communities creating awareness around the fight. Arren likes to spend her free time with her family and her husband, Michael.

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