How to Think About Email Capture Forms Like a Customer

The two factors that will make or break your lead forms

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2 Comments

  1. Don Chapman says

    Very informative clip. I would be interested in knowing Austin’s thoughts about what to do when you have to capture a social security number. Our business is auto finance and as a lender I need to capture a social in order to pull a bureau and make a credit decision.

  2. Al Simon says

    Love the Austin ‘MadDog’ McCraw outlaw photo on the NIO summit link

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