Harnessing Customer Motivation

How one company increased conversion by 65% by aligning page elements with customer desire

The motivation driving a customer up your sales funnel is the most influential decision in whether or not they choose to purchase from you.

However, motivation is also the most difficult element to impact.

How can marketers effectively harness the power behind their customer’s motivation and use it to increase conversions?

In this Web clinic, our research team shared four essential questions for understanding and utilizing customer motivation to improve the effectiveness of your marketing collateral.



Ben Filip
Matthew Klein
Jon Powell


Ken Bowen
Austin McCraw

Video Production and Editing

Dennis Beard
Brent Knauff
Tara Marotta
Luke Thorpe

Technical Production

Steven Beger
Kayla Cobb
Shelby Dorsey
Jessica Lorenz
Regina Love
Christine Risberg
Joey Taravella



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