Is your site banner doing a good job of effectively conveying critical information to your customer? How can you tell? Is a banner even beneficial to your specific site?
In this 35-minute Web clinic Mike Loveridge, Head of Digital Test and Learn, Humana, joins the MarketingExperiments team live to discuss a series of banner tests that his team carried out, including one test that increased clickthrough by 433%. From headlines to copy to imagery and call-to-action, Humana left no banner element untested.
Mike Loveridge, Humana
Video Production and Editing