Site Banners Tested

How minor changes led to a 433% increase in clickthrough for Humana

Is your site banner doing a good job of effectively conveying critical information to your customer? How can you tell? Is a banner even beneficial to your specific site?

In this 35-minute Web clinic Mike Loveridge, Head of Digital Test and Learn, Humana, joins the MarketingExperiments team live to discuss a series of banner tests that his team carried out, including one test that increased clickthrough by 433%. From headlines to copy to imagery and call-to-action, Humana left no banner element untested.



Austin McCraw
Mike Loveridge, Humana


Ken Bowen
Austin McCraw

Video Production and Editing

Dennis Beard
Brent Knauff
Tara Marotta
Luke Thorpe

Technical Production

Shelby Dorsey
Regina Love
Melissa Pickle
Christine Risberg
Travis Smith

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