Is your site banner doing a good job of effectively conveying critical information to your customer? How can you tell? Is a banner even beneficial to your specific site?
In this 35-minute Web clinic Mike Loveridge, Head of Digital Test and Learn, Humana, joins the MarketingExperiments team live to discuss a series of banner tests that his team carried out, including one test that increased clickthrough by 433%. From headlines to copy to imagery and call-to-action, Humana left no banner element untested.
Credits:
Presenters
Austin McCraw
Mike Loveridge, Humana
Writers
Ken Bowen
Austin McCraw
Video Production and Editing
Dennis Beard
Brent Knauff
Tara Marotta
Luke Thorpe
Technical Production
Shelby Dorsey
Regina Love
Melissa Pickle
Christine Risberg
Travis Smith