As marketers, we are under constant pressure to quickly pump out copy, often under seemingly impossible deadlines. Without always having the time to test, how can we give our copy the best chance of actually being effective?
Copy is the lifeblood of our marketing campaigns, and is the most powerful medium for informing prospects and customers about the value of our products or services. If we arent writing effective copy, we risk confusing prospects or losing them altogether.
In this Web clinic, the research team shared tests and revealed actionable principals that answered such vital questions as: How long should your copy be? What format should it take? What specific points should be emphasized? What order should your copy be arranged in?
The team also provided viewers with takeaways that marketers can leverage for their own copywriting needs.
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