Author

Daniel Burstein 315 posts 121 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Copywriting

Ask MarketingExperiments: How do I (quickly) write value-infused headlines?

Daniel Burstein Nov 20, 2019 0

Very few headlines will be about the primary value proposition of the overall company. You can further optimize your headlines by considering if there are derivative value propositions the headlines should address.

Conversion Marketing

How to Wireframe a Landing Page: 6 steps

Daniel Burstein Aug 23, 2019 4

A look at the wireframing process we use for our websites at MECLABS Institute (MarketingSherpa.com, MarketingExperiments.com, and MECLABS.com)

A/B Testing

Ask MarketingExperiments: How do qualitative research, design thinking, and design sprints relate to…

Daniel Burstein Jul 12, 2019 0

A design sprint can be a way to build something based on gut thinking, opinions and data. But this should lead to a hypothesis which you can test with real-world behavior.

Value Proposition

Value Sequencing Decider Graphic

Daniel Burstein Mar 6, 2019 2

This free infographic (with test ideas based on the customer journey and segmentation) will help you understand when you should further inform, boost cognitive momentum or just get out of the customer’s way.

Copywriting

Every Conversion Copywriter Should Be Skilled at Interviewing

Daniel Burstein Mar 1, 2019 2

31 interview questions copywriters can ask company employees, customers and customer-facing employees.

Conversion Marketing

15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization

Daniel Burstein Feb 13, 2019 1

A look at how others around the web are using MECLABS Conversion Sequence heuristic to increase conversion

Conversion Marketing

CRO Cheat Sheet: Customer thinking guide for conversion rate optimization

Daniel Burstein Jan 16, 2019 0

A framework for prioritizing optimization opportunities and an in-depth look at ways you can zero in on customer motivation

A/B Testing

Conversion Optimization: Eight considerations to take into account when A/B testing in mobile

Daniel Burstein Jan 10, 2019 0

Before you run your next test that includes mobile traffic, read these tips about screen sizes and devices, tags and tracking, and more.

A/B Testing

Mobile A/B Testing: Quality assurance checklist

Daniel Burstein Jan 3, 2019 1

A free, detailed QA checklist to help you run accurate tests that include mobile traffic while avoiding validity threats

Conversion Marketing

Most Popular MarketingExperiments Articles of 2018

Daniel Burstein Dec 19, 2018 0

Here are your marketing peers’ favorite articles from 2018, including a look at copywriting changes with large impact, optimizing for non-material costs and more

Digital Advertising

Landing Page Optimization: Free worksheet to help you balance segmentation and resources

Daniel Burstein Nov 8, 2018 0

A discussion of the key factors to consider in launching a landing page for a new segment, plus a free interactive worksheet to help you balance segmentation and resources for your landing page optimization

A/B Testing

Get Your Free Test Discovery Tool to Help Log all the Results and Discoveries from Your Company’s…

Daniel Burstein Nov 1, 2018 0

A FREE tool to help you show business leaders all the results of your testing efforts

A/B Testing

A/B Testing: Why do different sample size calculators and testing platforms produce different…

Daniel Burstein Oct 4, 2018 0

The data from A/B testing provides valuable insights into customer behavior. But if you don’t understand those numbers, they will only mislead. Read on for a quick dip into the deep end of statistics and sample sizes.

A/B Testing

A/B Testing Prioritization: The surprising ROI impact of test order

Daniel Burstein Aug 9, 2018 5

It’s not enough to run the right tests, you will get a higher ROI if you run them in the right order. Let’s look at a few example scenarios.

Conversion Marketing

Customer Motivation: How a craft brewery tapped into the element that most affects conversion

Daniel Burstein Jul 11, 2018 0

If you want conversion rate increases, the No. 1 factor to consider is customer motivation, according to the Conversion Sequence Heuristic from MECLABS Institute. I recently came across a great example of an entire product built solely on…

E-commerce Marketing

Conversion Rate Optimization: 7 tips to improve your ecommerce conversion rates

Daniel Burstein Jun 29, 2018 2

Read on for key CRO tips based on insights from your peers, including links to deeper exploration of the topics so you can invest summer downtime in building up your capacity and your site’s capabilities.

Conversion Marketing

Conversion Marketing and Landing Page Optimization: Don’t overlook the center of your marketing…

Daniel Burstein Jun 1, 2018 1

Don't lump landing page optimization into conversion marketing. Read on for an explanation of why LPs are essential to modern marketing, and a specific example of what happens when you overlook LPO.

Leadership

Marketing Leadership: Aligning the entire team around the unifying vision is an integral part of…

Daniel Burstein Apr 27, 2018 0

World-shaking ideas only get you so far. You actually need to get stuff done to actually make that impact. Read on for ideas on managing your testing, website redesign, product launch, rebranding, replatforming or other projects.

Conversion Marketing

Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call…

Daniel Burstein Apr 20, 2018 0

Marketers have several assumptions. Long form pages don’t work. Call center employees should be measured by average time of call. Try to sell any customer that comes your way. We recently interviewed Denis Mrkva, General Manager,…

Conversion Marketing

Mental Cost: Your customers pay more than just money

Daniel Burstein Apr 4, 2018 1

If you don’t understand them well, mental costs can be detrimental to conversion because they add to the cost of the decision beyond just the price of a product.

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