Value Sequencing Decider Graphic
This free infographic (with test ideas based on the customer journey and segmentation) will help you understand when you should further inform, boost cognitive momentum or just get out of the customer’s way.
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Every Conversion Copywriter Should Be Skilled at Interviewing
31 interview questions copywriters can ask company employees, customers and customer-facing employees.
15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization
A look at how others around the web are using MECLABS Conversion Sequence heuristic to increase conversion
CRO Cheat Sheet: Customer thinking guide for conversion rate optimization
A framework for prioritizing optimization opportunities and an in-depth look at ways you can zero in on customer motivation
Conversion Optimization: Eight considerations to take into account when A/B testing in mobile
Before you run your next test that includes mobile traffic, read these tips about screen sizes and devices, tags and tracking, and more.
Mobile A/B Testing: Quality assurance checklist
A free, detailed QA checklist to help you run accurate tests that include mobile traffic while avoiding validity threats
Most Popular MarketingExperiments Articles of 2018
Here are your marketing peers’ favorite articles from 2018, including a look at copywriting changes with large impact, optimizing for non-material costs and more
Landing Page Optimization: Free worksheet to help you balance segmentation and resources
A discussion of the key factors to consider in launching a landing page for a new segment, plus a free interactive worksheet to help you balance segmentation and resources for your landing page optimization
Get Your Free Test Discovery Tool to Help Log all the Results and Discoveries from Your Company’s…
A FREE tool to help you show business leaders all the results of your testing efforts
A/B Testing: Why do different sample size calculators and testing platforms produce different…
The data from A/B testing provides valuable insights into customer behavior. But if you don’t understand those numbers, they will only mislead. Read on for a quick dip into the deep end of statistics and sample sizes.
A/B Testing Prioritization: The surprising ROI impact of test order
It’s not enough to run the right tests, you will get a higher ROI if you run them in the right order. Let’s look at a few example scenarios.
Customer Motivation: How a craft brewery tapped into the element that most affects conversion
If you want conversion rate increases, the No. 1 factor to consider is customer motivation, according to the Conversion Sequence Heuristic from MECLABS Institute. I recently came across a great example of an entire product built solely on…
Conversion Rate Optimization: 7 tips to improve your ecommerce conversion rates
Read on for key CRO tips based on insights from your peers, including links to deeper exploration of the topics so you can invest summer downtime in building up your capacity and your site’s capabilities.
Conversion Marketing and Landing Page Optimization: Don’t overlook the center of your marketing…
Don't lump landing page optimization into conversion marketing. Read on for an explanation of why LPs are essential to modern marketing, and a specific example of what happens when you overlook LPO.
Marketing Leadership: Aligning the entire team around the unifying vision is an integral part of…
World-shaking ideas only get you so far. You actually need to get stuff done to actually make that impact. Read on for ideas on managing your testing, website redesign, product launch, rebranding, replatforming or other projects.
Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call…
Marketers have several assumptions. Long form pages don’t work. Call center employees should be measured by average time of call. Try to sell any customer that comes your way. We recently interviewed Denis Mrkva, General Manager,…
Mental Cost: Your customers pay more than just money
If you don’t understand them well, mental costs can be detrimental to conversion because they add to the cost of the decision beyond just the price of a product.
Heuristic Cheat Sheet: 10 methods for improving your marketing
MECLABS Institute has developed a series of patented methodologies (Pat. No. 8,155,995) to help marketing, advertising and business leaders bring rigor to the way their teams think about executing marketing tactics as well as serving a…
Conversion Optimization Testing: Validity threats from running multiple tests at the same time
In this article, we’ll zoom in on one example of a selection effect that might cause a validity threat and thus misinterpretation of results — running multiple tests at the same time — which increases the likelihood of a false positive.
A Simple Guide for the Busy Marketer: Using data from online marketing and web analytics tools
How does Adobe define bounce rate? What’s the difference between exit and bounce rate? And how can these numbers be meaningfully used to better serve customers and ultimately improve results? Let’s take a closer look at some of the numbers…