Author

Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS Institute Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Lead Generation

4 Lessons About B2B Inbound Marketing from a Sunday Morning in the Coffee Shop

Daniel Burstein Jun 8, 2017 0

I was in Starbucks the other day, and in walks an older gentleman. I couldn’t help but notice that people kept focusing on him and chatting him up — in line, while waiting for a drink, etc. I could overhear the conversations a bit, so I…

Conversion Marketing

Customer service can be a treasure trove of ideas for CRO

Daniel Burstein Mar 14, 2017 0

Landing page optimization requires mind reading to a certain extent. What do customers want? And how can your landing page provide that information so you can ultimately get what you want as well — namely, a conversion.There are many ways…

E-commerce Marketing

How to reduce friction and anxiety in a checkout process you don’t control

Daniel Burstein Mar 3, 2017 0

Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? Our team ran into this problem when marketing our…

Value Proposition

A free tool to help marketing teams discover their brand’s and products’ value prop

Daniel Burstein Feb 17, 2017 0

Identifying and clearly communicating an effective value proposition can lead to significant business success. But it is a complex topic. So when my colleague Steve Stone whipped out a simple Excel tool he created to help your team…

Digital Analytics

Data Analysis 101: How a nonprofit used data to secure a critical business decision and help find…

Daniel Burstein Aug 16, 2016 0

Getting an essential decision from a manager, client, or business partner to go your way can be vital to the ultimate success of your marketing plans. In this post, we take a look at a basic data story to extract some larger principles on…

Email Marketing

Email Marketing: Test ideas for five types of email

Daniel Burstein Jul 1, 2016 0

Stumped for an idea for your next email marketing test? Take a look at some examples for different types of emails, get some new hypothesis ideas, and test them against your control.

Digital Analytics

Eight Lessons from the Father of Data-obsessed Marketing

Daniel Burstein Jun 6, 2016 0

With digital marketing comes data. Lots and lots of data to learn from. But taking a rigorous approach to marketing is nothing new. In fact, we can learn a lot by seeing how lessons from one of the pioneers of advertising can be applied…

Digital Advertising

The Difference Between Marketing and Advertising (and Why It Matters)

Daniel Burstein May 23, 2016 0

Advertising and marketing. We throw these words around every day without really think of their meaning and relationship. Step back from your ever day challenges for just a moment, and think a little deeper about the practice you engage in…

Value Proposition

Value Proposition: Avoiding the curse of the ‘Why Bother Brand’

Daniel Burstein May 5, 2016 0

Does your brand deliver unique value in the marketplace? If so, do potential consumers understand the exclusive value? Or do they consider your brand a replica of other offerings, with no real reason to buy from you. Read on to learn how to…

Social Marketing

Transparent Marketing: Research into social media marketing reveals surprising consumer discovery

Daniel Burstein Apr 25, 2016 3

When marketers think of transparent marketing in social media, content and customer service usually come to mind, and too much selling is considered forbidden. But what if customers actually want promotional information more than you think?…

Value Proposition

Value Force: How to win on value proposition and not just price

Daniel Burstein Apr 11, 2016 1

Having trouble creating a value proposition for a commodity product? In this blog post, we answer one reader’s question to help you move beyond competing solely on price.

Value Proposition

Value Focus: Which aspect(s) of your product should your marketing emphasize?

Daniel Burstein Mar 31, 2016 0

There are many reasons customers might buy your product. But which is most impactful? Read on to discover what a value focus is and get a few tips for discovering your product’s most effective value focus.

Value Proposition

Consumer Reports Value Proposition Test: What you can learn from a 29% drop in clickthrough

Daniel Burstein Mar 21, 2016 0

Last month, we asked you, the readers of the MarketingExperiments blog, to write the most effective copy for a Consumer Reports email in a way that could also test which value factors were most appealing to Consumer Reports donors. Read on…

Value Proposition

Appeal: Does your value proposition actually make customers say, “I want this product or offer”?

Daniel Burstein Mar 7, 2016 0

The top reason startups fail is that there is no market need for the product or service they are offering. Read on to learn how to use appeal in your value proposition to appeal to your customers.

Email Marketing

Email Marketing: Preheader testing generates 30% higher newsletter open rate for trade journal

Daniel Burstein Feb 18, 2016 0

What makes an effective preheader? In this blog post, we’ll take a look at the quick wins from preheader testing run by Metropolis International Group.

Value Proposition

Exclusivity: Does your product and offer stand out from the competition?

Daniel Burstein Jan 25, 2016 0

What makes or breaks a startup company? One key element is an effective value proposition. Read on to learn how to effectively use your value proposition.

Conversion Marketing

Incentive: Cause marketing generates 7x more revenue than price discounts for toy manufacturer

Daniel Burstein Jan 14, 2016 0

Does cause marketing provide a more effective incentive than offering discounts? Read on to learn about a toy manufacturer that used an incentive to drive revenue.

A/B Testing

B2B Email Testing: Validity threats cause Ferguson to miss out on lift from Black Friday Test

Daniel Burstein Jan 11, 2016 0

At MarketingExperiments, we endeavor to teach you to bring the process of scientific discovery to your marketing campaigns to learn what your customers really want and improve results. Learn the lesson Mary Abrahamson, Email Marketing…

Value Proposition

Calling All Writers and Marketers: Write the most effective copy for this Consumer Reports email and…

Daniel Burstein Jan 8, 2016 43

Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate with donors of our nonprofit partner, Consumer Reports. Leave your most brilliant copy as a comment on this blog post for a…

Value Proposition

Ecommerce Marketing Research: To be truly successful, you must step out of the ecommerce bubble

Daniel Burstein Dec 14, 2015 0

Ecommerce sales are growing, and yet most shopping is still done offline. Ecommerce still only represents seven percent of all retail sales. Read on to learn what ecommerce brands can learn from offline retail locations.

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