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Daniel Burstein 323 posts 125 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Study Guide for Today’s Web Clinic: Surprising Wins from 2009

Daniel Burstein Nov 11, 2009 1
The challenge: On today's web clinic, our research analysts will share the biggest online marketing lessons they've learned in 2009's experiments. Here on the blog, we’re some of our favorite posts…

Ask an Optimizer: How to guide visitor thinking

Daniel Burstein Nov 4, 2009 1
At our October 28 web clinic about guiding your visitors to conversion, several participants wanted to know more about using the five elements of directing user eyepath. Here are some additional insights from research analysts Boris…

Ask an Optimizer: How to structure and execute better tests

Daniel Burstein Oct 22, 2009 3
During our October 14 web clinic on overcoming testing obstacles, we fielded several questions on optimization testing, A/B and multivariate tests. We've distilled the best questions and answers for the latest edition of our Ask an…
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