Test Your Marketing Intuition: Which sweepstakes incentive drove the most leads?
Test your marketer’s intuition. Which incentive helped this performance marketing company deliver an improvement for their client...
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Email Marketing: What’s the biggest buzz at MarketingSherpa Em@il Summit ’10?
Right now, hundreds of the lead email marketing practitioners and thought leaders are gathered in Miami for MarketingSherpa’s Ema@il Summit ’10. To get the inside scoop on the biggest buzz from the event, we pulled MarketingSherpa President…
2010 Internet Marketing Predictions From Your Peers: Twitter will lick its wounds, think beyond the…
We asked, you answered. Read our ten favorite 2010 Internet marketing predictions from the MarketingExperiments community.
2010 Internet Marketing Predictions: Social Media ROI, Gaining Greater Value from Technology…
A few thought leaders from MarketingExperiments share their 2010 Internet marketing predictions in this video...
Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain
Much of the complex analysis and formulaic methodologies used by our scientists to arrive at optimized pages that deliver triple-digit conversion improvements can be summed up in this simple truism...
Social Media Marketing: Use data and metrics to transition from wallflower to life of the party
How do you gain real value from social media? MarketingSherpa will soon publish research data and insights to help you map an effective social media marketing strategy...
Nine of ’09: You can increase email clickthrough rate…use Twitter for business…but you…
Here are the nine MarketingExperiments blog posts your peers found most valuable...
Alumni Questions: Reliable case studies, SEO, and test design
An alumnus asks questions about reliable case studies, SEO, and test design...
Creating a Culture of Testing: How to defeat the tyranny of best practices
Sometimes the most difficult part of testing is finding the right way to get started in your organization. Andy Mott discusses how to get the ball rolling...
Web Clinic Extra: Optimize your Email in Three Steps
For answers to email marketing questions from your peers that we did not have time to address on our live web clinic, listen to Web Clinic Extra...
Email Marketing: Building Valuable Subscriber Lists on the Cheap
On Wednesday’s web clinic, we explored how to maximize revenue from your house list. Today, let’s look at a strategy for building that list on the cheap…
Web Clinic Extra: Surprising Wins from 2009
For answers to questions from your peers that we did not have time to address on our live web clinic, listen to Web Clinic Extra…
Eloqua Experience 2009: Why choosing the right KPI is essential to gaining ROI
KPIs were a major subject at Eloqua Experience 2009. Read on to learn more about choosing the right KPI to increase your ROI...
Study Guide for Today’s Web Clinic: Surprising Wins from 2009
The challenge: On today's web clinic, our research analysts will share the biggest online marketing lessons they've learned in 2009's experiments. Here on the blog, we’re some of our favorite posts…
Ask an Optimizer: How to guide visitor thinking
At our October 28 web clinic about guiding your visitors to conversion, several participants wanted to know more about using the five elements of directing user eyepath. Here are some additional insights from research analysts Boris…
Ask an Optimizer: How to structure and execute better tests
During our October 14 web clinic on overcoming testing obstacles, we fielded several questions on optimization testing, A/B and multivariate tests. We've distilled the best questions and answers for the latest edition of our Ask an…