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Daniel Burstein 320 posts 124 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Digital Advertising

Shall I Compare CNNMoney.com to a Summer’s Day: MarketingExperiments team sends virtual Valentines

Daniel Burstein Feb 12, 2010 1
This Valentine's Day, we wanted to share the (link) love with some of our favorite advertising and marketing industry news sources. Snuggle up and watch this video, and then let us know your favorite sites and possibly get featured on our…
Email Marketing

The Five Best Ways to Optimize Email Response (Part 2): How to craft effective email messages that…

Daniel Burstein Feb 10, 2010 2
Email marketing is basically just a conversation. And, like any conversation, a few elements are key…
Digital Advertising

C’est un Blog: Why appealing to an international audience is no joke

Daniel Burstein Feb 8, 2010 3
Do you leverage possible customers around the world or treat the global marketplace as an afterthought? Here are a few tips to get you thinking (and testing) about possibilities beyond your own borders...
Conversion Marketing

Improving Conversion Rates: How a MarketingExperiments optimization training alum generated…

Daniel Burstein Jan 29, 2010 8
A MarketingExperiments training alum generated triple-digit conversions gains for his client and established an ongoing relationship with that client...
A/B Testing

Test Your Marketing Intuition: Which sweepstakes incentive drove the most leads?

Daniel Burstein Jan 27, 2010 23
Test your marketer’s intuition. Which incentive helped this performance marketing company deliver an improvement for their client...

Email Marketing: What’s the biggest buzz at MarketingSherpa Em@il Summit ’10?

Daniel Burstein Jan 22, 2010 0
Right now, hundreds of the lead email marketing practitioners and thought leaders are gathered in Miami for MarketingSherpa’s Ema@il Summit ’10. To get the inside scoop on the biggest buzz from the event, we pulled MarketingSherpa President…
Digital Advertising

2010 Internet Marketing Predictions From Your Peers: Twitter will lick its wounds, think beyond the…

Daniel Burstein Jan 15, 2010 8
We asked, you answered. Read our ten favorite 2010 Internet marketing predictions from the MarketingExperiments community.
Digital Advertising

2010 Internet Marketing Predictions: Social Media ROI, Gaining Greater Value from Technology…

Daniel Burstein Jan 11, 2010 7
A few thought leaders from MarketingExperiments share their 2010 Internet marketing predictions in this video...
Conversion Marketing

Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain

Daniel Burstein Jan 6, 2010 4
Much of the complex analysis and formulaic methodologies used by our scientists to arrive at optimized pages that deliver triple-digit conversion improvements can be summed up in this simple truism...
Social Marketing

Social Media Marketing: Use data and metrics to transition from wallflower to life of the party

Daniel Burstein Jan 4, 2010 2
How do you gain real value from social media? MarketingSherpa will soon publish research data and insights to help you map an effective social media marketing strategy...
Digital Advertising

Nine of ’09: You can increase email clickthrough rate…use Twitter for business…but you…

Daniel Burstein Dec 30, 2009 0
Here are the nine MarketingExperiments blog posts your peers found most valuable...
Conversion Marketing

Alumni Questions: Reliable case studies, SEO, and test design

Daniel Burstein Dec 28, 2009 6
An alumnus asks questions about reliable case studies, SEO, and test design...
A/B Testing

Creating a Culture of Testing: How to defeat the tyranny of best practices

Daniel Burstein Dec 14, 2009 9
Sometimes the most difficult part of testing is finding the right way to get started in your organization. Andy Mott discusses how to get the ball rolling...

Web Clinic Extra: Optimize your Email in Three Steps

Daniel Burstein Dec 9, 2009 1
For answers to email marketing questions from your peers that we did not have time to address on our live web clinic, listen to Web Clinic Extra...
Email Marketing

Email Marketing: Building Valuable Subscriber Lists on the Cheap

Daniel Burstein Dec 4, 2009 6
On Wednesday’s web clinic, we explored how to maximize revenue from your house list. Today, let’s look at a strategy for building that list on the cheap…

Web Clinic Extra: Surprising Wins from 2009

Daniel Burstein Nov 18, 2009 0
For answers to questions from your peers that we did not have time to address on our live web clinic, listen to Web Clinic Extra…
Digital Analytics

Eloqua Experience 2009: Why choosing the right KPI is essential to gaining ROI

Daniel Burstein Nov 16, 2009 1
KPIs were a major subject at Eloqua Experience 2009. Read on to learn more about choosing the right KPI to increase your ROI...

Study Guide for Today’s Web Clinic: Surprising Wins from 2009

Daniel Burstein Nov 11, 2009 1
The challenge: On today's web clinic, our research analysts will share the biggest online marketing lessons they've learned in 2009's experiments. Here on the blog, we’re some of our favorite posts…

Ask an Optimizer: How to guide visitor thinking

Daniel Burstein Nov 4, 2009 1
At our October 28 web clinic about guiding your visitors to conversion, several participants wanted to know more about using the five elements of directing user eyepath. Here are some additional insights from research analysts Boris…

Ask an Optimizer: How to structure and execute better tests

Daniel Burstein Oct 22, 2009 3
During our October 14 web clinic on overcoming testing obstacles, we fielded several questions on optimization testing, A/B and multivariate tests. We've distilled the best questions and answers for the latest edition of our Ask an…
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The 21 Psychological Elements that Power Effective Web Design

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To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.

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7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests

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Drive better results when you discover what it is about your business that customers love

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Project Pitch and Ideas Template

sustainable competitive advantage

Get this free template to help you win approval for proposed projects and campaigns.

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