Author

Daniel Burstein 323 posts 125 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Social Marketing

Social Media and Content Marketing: Don’t expect the world to find you

Daniel Burstein Jul 23, 2010 7

Social media is essential for promoting content marketing. You might have the Mike Tyson of blogs, but without the Don King of social media promoting it, you’ll never even step into the ring to deliver that knockout punch. Eloqua’s Joe…

Conversion Marketing

Web Page Optimization: Basic principles your peers use to increase conversion

Daniel Burstein Jul 19, 2010 10

On Wednesday’s Web clinic, we’ll boil down all of our complex marketing science into a few simple principles to help you optimize your landing pages. But first, we wanted to get a sense of what your peers are currently doing…

Social Marketing

Social Media and the CEO: Does Twitter know more than Henry Ford?

Daniel Burstein Jul 9, 2010 7

Your boss, the customer, recently became one of the most powerful marketing forces ever…

Social Marketing

Marketing Leader’s Perspective: No cogs allowed in social media and content marketing

Daniel Burstein Jul 7, 2010 2

Social media and content marketing are not like other tactics. You can’t just plug concept A and offer B into media C. You need a team with heart and passion…

Social Marketing

Transparent Marketing and Social Media: Twitter and Facebook are the new Woodward and Bernstein

Daniel Burstein Jul 2, 2010 14

In the age of social media, transparent marketing is no longer much of a choice. Every company is now transparent, whether they’d like to be or not, thanks to an army of bloggers, tweeters, and Facebookies. So let’s take a look…

Social Marketing

Marketing Optimization: How your peers overcome leaks in their sales and lead generation funnels

Daniel Burstein Jun 25, 2010 2

One-off test gains are always exciting. But true ROI lies in understanding the big picture – not just where you’re winning but where you’re losing as well. Before our upcoming web clinic on this topic, let’s see what your peers are doing…

Conversion Marketing

Holistic Marketing Optimization: What’s more likely to show up on Twitter?

Daniel Burstein Jun 23, 2010 6

When you’re trying to optimize your entire marketing funnel, and you get into internal battles, who is in charge? The answer is simple – the customer…

Social Marketing

Social Media Case Study: Facebook plus integrated marketing helps raise $950,000

Daniel Burstein Jun 14, 2010 4

A few weeks ago, we published a powerful Facebook case study that generated a lot of questions from the MarketingExperiments community of marketers. So I tracked down one of the key marketers who drove this success and dug a little deeper…

Social Marketing

One-to-One Marketing: How your peers use Facebook, display ads, and email to create a conversation

Daniel Burstein Jun 4, 2010 3

Relevance. Personalization. Customization. Whatever you want to call it, the more you can appeal to your customer as a unique individual instead of an average visitor, the greater your conversion rate will be…

Social Marketing

Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media coverage)

Daniel Burstein May 26, 2010 19

In this case study, not only does the marketer drive huge growth in Facebook fans and generate hundreds of thousands of dollars, the very growth in Facebook fans becomes a proof point in media coverage…

Conversion Marketing

Evidence-based Marketing: Why you need more than just numbers to truly drive ROI

Daniel Burstein May 21, 2010 6

While data-driven marketing testing and optimization practices can help give you the insights you need to drive significant ROI gains, the numbers themselves are often not enough to win over business-level executives to your vision. Here’s…

E-commerce Marketing

Online Marketing Optimization Technology: We have ways of making technology talk, Mr. Bond

Daniel Burstein May 15, 2010 1

Technology is great, but you can’t blindly trust the information it tells you. In our latest community-written post, your peers share how they avoid technology blind spots and interpret data to make sure they are getting the answers they…

Marketing ROI: A guide to the free MarketingExperiments Quarterly Research Journal

Daniel Burstein Apr 30, 2010 4

Our new Research Journal is an excellent resource to help you boost your ROI throughout the quarter. But don’t try to take it all in with one bite…

Conversion Marketing

Live Marketing Optimization: Send in your traditional and online marketing for a chance to win

Daniel Burstein Apr 23, 2010 0

Improve your traditional and online marketing with custom optimization advice from our researchers. Send us your pages today for a chance to get a free analysis…

Digital Advertising

Marketing Symbiosis: How your peers combine traditional marketing with social media, Facebook,…

Daniel Burstein Apr 21, 2010 8

How do you combine traditional and digital marketing to ensure maximum ROI? Before our upcoming web clinic on the subject, we thought we’d take a look at what your peers are doing…

A/B Testing

Marketing Optimization: Make the business case for testing to fight the squirrel

Daniel Burstein Apr 16, 2010 2

Watch the finale of our ROI-increasing/squirrel-slaying video trilogy, as our dynamic marketing duo finally put an end to the squirrel’s revenue-sapping rein on their advertising and marketing…

SEO

Search Marketing: Tips on mastering the latest innovations in this mature category

Daniel Burstein Apr 14, 2010 8

Search has become a paradox of sorts. It is perhaps the most mature category of Internet marketing, yet is still innovating at a breakneck pace. Don’t just rely on your best practices from two years ago. Take a look at our interview with…

A/B Testing

Share Your Success: Top story about a marketing test wins a Landing Page Optimization Package (a…

Daniel Burstein Mar 26, 2010 1

We want to hear about your biggest successes. We’ll even make it worth your while...

Social Marketing

Antisocial Media: Social media marketing success does not lie in you

Daniel Burstein Mar 17, 2010 12

Successful social media marketing may just lie in putting yourself in your audience’s shoes...

Social Marketing

Twitter and Social Media: Pointless babble or pot of gold?

Daniel Burstein Mar 10, 2010 11

According to a recent study, 40% of Twitter posts are pointless babble. How can you navigate the sea of banality to find the treasures that are rumored to lie in the new social media world...

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