Author

Daniel Burstein 323 posts 125 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Social Marketing

Social Media Marketing: How enterprise-level social media managers handle negative sentiment

Daniel Burstein Nov 3, 2010 7

Social media, by design, is an open dialog, so the entire world can see all of those great comments about your brand. But what happens when the opposite occurs? Read on to discover how enterprise-level social media managers handle negative…

Email Marketing

Email Marketing: People buy from people

Daniel Burstein Nov 1, 2010 4

In this video interview with David Meerman Scott, the best-selling author shares ways to bring real-time marketing to your email sends...

Testing and Optimization: What is the most valuable customer insight you’ve gained from a marketing…

Daniel Burstein Oct 18, 2010 3

When you conduct an online marketing test, you want to learn more than simply "A had more clicks than B." Read on as our audience shares valuable new knowledge they gained from testing...

Social Marketing

Marketing Career: You must be your company’s corporate conscience

Daniel Burstein Oct 15, 2010 0

In an age of social media, when every customer, potential customer, and stakeholder is a publisher, one of your roles in marketing is to be your organization’s “corporate conscience” and protect the brand you’ve worked so hard to build.

Lead Generation

Lead Generation: Drive better ROI from your marketing campaigns

Daniel Burstein Oct 13, 2010 3

In this quick video, Flint McGlaughlin, Managing Director (CEO) of MECLABS, shares three simple principles to help improve your website conversion...

Value Proposition

Marketing Career: Can you explain your job to a six-year-old?

Daniel Burstein Sep 27, 2010 3

Effective marketing campaigns take creativity, strategy, metrics … and a little salesmanship. Read on for a few ideas on how to do a little internal marketing for your advertising and marketing plans and campaigns.

Conversion Marketing

Branding and Interactive Media: What is the role of a brand on interactive media? How does branding…

Daniel Burstein Sep 20, 2010 0

When you design and optimize your homepage, what role does branding play and how do you consider the potential for conversions? Take a look at what a few of your peers had to say…

Value Proposition

Marketing Career: How to become an indispensable asset to your company (even in a bad economy)

Daniel Burstein Sep 17, 2010 13

You might be an expert at marketing your company, your brand, your products…but how good are you at marketing yourself?

Social Marketing

Local Social Media Marketing: How your peers use Twitter, Facebook, and blogs

Daniel Burstein Sep 13, 2010 4

Local social media marketing is a great way to drive traffic (and revenue) for a myriad of bricks and mortar companies. Here’s quick look at how your peers are using this new form of local marketing…

Conversion Marketing

Homepage Optimization: How your peers use keywords and communicate with visitors

Daniel Burstein Aug 30, 2010 5

The homepage is not a landing page, it is a channel. Or a storefront. Or a docent. Or a bookcover. Or, heck, maybe it is a landing page? Take a look at what your peers had to say...

Lead Generation

B2B Marketing: Take established tradeshow best practices and adapt them for an online audience with…

Daniel Burstein Aug 27, 2010 1

Can you drive leads without driving to a convention center? Read on to here from GlobalSpec’s Chris Chariton about the possibilities for building brand and generating leads with virtual events…

Social Marketing

Local Social Media Marketing: Obama is not the mayor of the White House

Daniel Burstein Aug 23, 2010 7

If you’re a local business, or a national brand with bricks and mortar locations, here’s a few things to consider when crafting a social media marketing strategy…

Value Proposition

Internet Marketing Research: A behind-the scenes look at MarketingExperiments Web clinics

Daniel Burstein Aug 20, 2010 2

Today we take a behind-the scenes look at MarketingExperiments Web clinics to answer some common questions of long-time attendees and introduce our clinics to new members of the MarketingExperiments community…

Value Proposition

Anti-crowdsourcing: On (not) getting marketing ideas from your customers

Daniel Burstein Aug 18, 2010 3

Do you understand (and trust) your customers? The customer-oriented marketer communicates with customers how and when they prefer to be communicated with. But, do customers always know what they want?

Value Proposition

Debate Team (Part 3): Does the future of media companies, ad agencies, and content marketers lie in…

Daniel Burstein Aug 13, 2010 0

Bits or books? Words or Word? Wired or wires? Take a look as your peers debate the supremacy of content or technology…

Value Proposition

Online Marketing and Advertising: How your peers provide and communicate value to customers

Daniel Burstein Aug 6, 2010 2

What is the most important aspect of communicating value to customers/prospective customers? Here what your peers have to say…

Lead Generation

B2B Marketing: Marketing automation helps with lead nurturing and management

Daniel Burstein Aug 4, 2010 5

What are the most significant challenges for B2B marketers today? And how can you overcome them? Listen in as MarketingSherpa Senior Analyst Jen Doyle shares some info from her preliminary research into B2B marketing…

Conversion Marketing

Reaching Decision Makers: Four biggest sales challenges Internet startups and entrepreneurs face

Daniel Burstein Aug 2, 2010 3

Whatever industry you’re in, if you own or run a company, one of your jobs is sales. If you’re not familiar with wearing that hat, here’s some advice from someone who reaches decision makers every day…

Social Marketing

Debate Team (Part 2): Does the future of media companies, ad agencies, and content marketers lie in…

Daniel Burstein Jul 30, 2010 6

The second part of our debate around the supremacy of content. Or technology. Read on and decide for yourself. And then share your opinion and experiences…

Online Marketing Research: Get your free digital copy of the Q2 2010 MarketingExperiments Quarterly…

Daniel Burstein Jul 26, 2010 2

Get your free digital copy of our latest Journal with four never-before-published marketing research articles featuring 12 experiments…

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