Author

Daniel Burstein 314 posts 121 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Conversion Marketing

Homepage Optimization: How your peers use keywords and communicate with visitors

Daniel Burstein Aug 30, 2010 5

The homepage is not a landing page, it is a channel. Or a storefront. Or a docent. Or a bookcover. Or, heck, maybe it is a landing page? Take a look at what your peers had to say...

Lead Generation

B2B Marketing: Take established tradeshow best practices and adapt them for an online audience with…

Daniel Burstein Aug 27, 2010 1

Can you drive leads without driving to a convention center? Read on to here from GlobalSpec’s Chris Chariton about the possibilities for building brand and generating leads with virtual events…

Social Marketing

Local Social Media Marketing: Obama is not the mayor of the White House

Daniel Burstein Aug 23, 2010 7

If you’re a local business, or a national brand with bricks and mortar locations, here’s a few things to consider when crafting a social media marketing strategy…

Value Proposition

Internet Marketing Research: A behind-the scenes look at MarketingExperiments Web clinics

Daniel Burstein Aug 20, 2010 2

Today we take a behind-the scenes look at MarketingExperiments Web clinics to answer some common questions of long-time attendees and introduce our clinics to new members of the MarketingExperiments community…

Value Proposition

Anti-crowdsourcing: On (not) getting marketing ideas from your customers

Daniel Burstein Aug 18, 2010 3

Do you understand (and trust) your customers? The customer-oriented marketer communicates with customers how and when they prefer to be communicated with. But, do customers always know what they want?

Value Proposition

Debate Team (Part 3): Does the future of media companies, ad agencies, and content marketers lie in…

Daniel Burstein Aug 13, 2010 0

Bits or books? Words or Word? Wired or wires? Take a look as your peers debate the supremacy of content or technology…

Value Proposition

Online Marketing and Advertising: How your peers provide and communicate value to customers

Daniel Burstein Aug 6, 2010 2

What is the most important aspect of communicating value to customers/prospective customers? Here what your peers have to say…

Lead Generation

B2B Marketing: Marketing automation helps with lead nurturing and management

Daniel Burstein Aug 4, 2010 5

What are the most significant challenges for B2B marketers today? And how can you overcome them? Listen in as MarketingSherpa Senior Analyst Jen Doyle shares some info from her preliminary research into B2B marketing…

Conversion Marketing

Reaching Decision Makers: Four biggest sales challenges Internet startups and entrepreneurs face

Daniel Burstein Aug 2, 2010 3

Whatever industry you’re in, if you own or run a company, one of your jobs is sales. If you’re not familiar with wearing that hat, here’s some advice from someone who reaches decision makers every day…

Social Marketing

Debate Team (Part 2): Does the future of media companies, ad agencies, and content marketers lie in…

Daniel Burstein Jul 30, 2010 6

The second part of our debate around the supremacy of content. Or technology. Read on and decide for yourself. And then share your opinion and experiences…

Online Marketing Research: Get your free digital copy of the Q2 2010 MarketingExperiments Quarterly…

Daniel Burstein Jul 26, 2010 2

Get your free digital copy of our latest Journal with four never-before-published marketing research articles featuring 12 experiments…

Social Marketing

Social Media and Content Marketing: Don’t expect the world to find you

Daniel Burstein Jul 23, 2010 7

Social media is essential for promoting content marketing. You might have the Mike Tyson of blogs, but without the Don King of social media promoting it, you’ll never even step into the ring to deliver that knockout punch. Eloqua’s Joe…

Conversion Marketing

Web Page Optimization: Basic principles your peers use to increase conversion

Daniel Burstein Jul 19, 2010 10

On Wednesday’s Web clinic, we’ll boil down all of our complex marketing science into a few simple principles to help you optimize your landing pages. But first, we wanted to get a sense of what your peers are currently doing…

Social Marketing

Social Media and the CEO: Does Twitter know more than Henry Ford?

Daniel Burstein Jul 9, 2010 7

Your boss, the customer, recently became one of the most powerful marketing forces ever…

Social Marketing

Marketing Leader’s Perspective: No cogs allowed in social media and content marketing

Daniel Burstein Jul 7, 2010 2

Social media and content marketing are not like other tactics. You can’t just plug concept A and offer B into media C. You need a team with heart and passion…

Social Marketing

Transparent Marketing and Social Media: Twitter and Facebook are the new Woodward and Bernstein

Daniel Burstein Jul 2, 2010 14

In the age of social media, transparent marketing is no longer much of a choice. Every company is now transparent, whether they’d like to be or not, thanks to an army of bloggers, tweeters, and Facebookies. So let’s take a look…

Social Marketing

Marketing Optimization: How your peers overcome leaks in their sales and lead generation funnels

Daniel Burstein Jun 25, 2010 2

One-off test gains are always exciting. But true ROI lies in understanding the big picture – not just where you’re winning but where you’re losing as well. Before our upcoming web clinic on this topic, let’s see what your peers are doing…

Conversion Marketing

Holistic Marketing Optimization: What’s more likely to show up on Twitter?

Daniel Burstein Jun 23, 2010 6

When you’re trying to optimize your entire marketing funnel, and you get into internal battles, who is in charge? The answer is simple – the customer…

Social Marketing

Social Media Case Study: Facebook plus integrated marketing helps raise $950,000

Daniel Burstein Jun 14, 2010 12

A few weeks ago, we published a powerful Facebook case study that generated a lot of questions from the MarketingExperiments community of marketers. So I tracked down one of the key marketers who drove this success and dug a little deeper…

Social Marketing

One-to-One Marketing: How your peers use Facebook, display ads, and email to create a conversation

Daniel Burstein Jun 4, 2010 3

Relevance. Personalization. Customization. Whatever you want to call it, the more you can appeal to your customer as a unique individual instead of an average visitor, the greater your conversion rate will be…

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