Author

Daniel Burstein 323 posts 125 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Value Proposition

Value Proposition: A free worksheet to help you win arguments in any meeting

Daniel Burstein Aug 24, 2011 9

Letting your value proposition guide company meetings and decisions is a great way to run a business. But if you don't have one, it's obviously a little harder to do that. To help you craft your value proposition, we decided to create this…

MarketingExperiments Summits: Pick a city for a chance to win a ticket

Daniel Burstein Aug 19, 2011 53

While recently debating locations for our 2012 events, we came to the conclusion that you probably know better than us where they should be. Take this short survey and tell us for a chance to win a ticket to a future marketing event.

E-commerce Marketing

E-commerce Testing: Redesigned order page, shortened shopping cart drive 13.9% lift in conversion

Daniel Burstein Aug 5, 2011 8

For E-commerce sites, there's not much that can contribute directly to the bottom line like optimizing the shopping cart. For this test we simply reduced the length of the shopping cart and redesigned the order page for a 13.9% lift.…

Marketing Testing and Optimization: The value of being wrong

Daniel Burstein Aug 1, 2011 4

How do you make sure that you gain value from each test you run, even when the changes you work hard on making lose to your original? How do you ensure that a loss becomes a "negative lift." Read on to see what your peers had to say...

Copywriting: 5 Proven Discoveries That Strengthen Copy

Consumer Marketing: All that stands between you and Walmart is a good story

Daniel Burstein Jul 29, 2011 15

If your company sells consumer goods, you're likely competing with other companies who sell the same or very similar products, often for cheaper. So how do you compete? How do you differentiate yourself? In this post, Daniel Burstein walks…

A/B Testing

Blog Optimization: Button change leads to 34% increase in comments

Daniel Burstein Jul 27, 2011 16

As one of our blog readers pointed out in the comments on a recent post, this blog had an unoptimized call-to-action button asking readers to "submit" their comment. To figure out whether we could get a higher comment rate per post, we ran…

Value Proposition

Value Proposition: How to use social media to help discover why customers buy from you

Daniel Burstein Jul 23, 2011 3

Discovering your company's value proposition is probably the most difficult part of effective messaging. But social media is a huge untapped resource for helping to uncover it. In this post, Dan Burstein lays out a strategy for discovering…

Copywriting: How your peers write effective copy on short deadlines

Daniel Burstein Jul 15, 2011 10

Writing copy for your company's marketing campaigns can be stressful. It's hard to know what to write and what will work when you've got a deadline hanging over your head. This post is about what your peers are doing to solve their…

Email Marketing

Email Testing: More specific subject line improves open rate by more than 35%

Daniel Burstein Jul 1, 2011 3

The way we think about our products can be vastly different from the way our audience thinks about them. This was the case in a recent test we conducted at MarketingExperiments' sister brand, MarketingSherpa. We tested the terms "B2B" vs.…

Value Proposition

Internal Marketing: The 3 people you must sell to in your own office

Daniel Burstein Jun 29, 2011 15

While many of us are great at marketing to our customers, a lot of us seem to have issues with marketing internally to our superiors and colleagues. Internal marketing is just as important as external. There are three key people you have to…

Evidence-based Marketing: This blog post will not solve your most pressing marketing challenges…yet

Daniel Burstein Jun 22, 2011 2

At MECLABS, our job is to help you do your job better. With that in mind, we put together a little 7-second survey to get an idea for the kinds of topics you (as evidence-based marketers) would like to hear more about. What follows are a…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Headline Optimization: How would you make this title better?

Daniel Burstein Jun 15, 2011 12

Every headline, no matter how good it looks off-hand, can be optimized. The question is, how do you write an effective headline to begin with? We asked you and your peers that same question, and here are some of our favorite answers...

Copywriting: 10 headlines tested

Daniel Burstein Jun 13, 2011 6

Headlines are one of the most debated elements in any marketing creative execution. And before we share our research into writing effective headlines, we wanted to hear from you. Join the debate in today's blog post.

A/B Testing

Evidence-based Marketing: Marketers should channel their inner math wiz…not cheerleader

Daniel Burstein Jun 1, 2011 2

Marketing is not about being popular or creating flashy campaigns, it's about getting results. And, the only way to get results that are valuable, is by testing. MECLABS Director of Editorial Content, Daniel Burstein, addresses this topic…

Optimization and A/B Testing: Why words matter (for more than just SEO)

Daniel Burstein May 18, 2011 10

Landing page optimization is still a relatively new discipline. As such there is some disagreement in the terminology for it among marketers. So far there are two camps of terminology…one is helpful in focusing on testing; the other is more…

Conversion Marketing

Landing Page Optimization: How your peers improve their pages

Daniel Burstein May 16, 2011 0

There’s no one right answer for the best way to optimize your landing pages. But there is a best way for your specific customers. With that in mind, we asked our readers to tell us the most valuable lessons they’ve learned while optimizing…

E-commerce Marketing

E-commerce: When should you reveal the price in your shopping carts?

Daniel Burstein May 11, 2011 4

When should you reveal price in the cart process? That is a question we received in one of our recent Web clinics on shopping cart optimization. In today’s blog post, we show you two key factors that can help you discover and test the…

A/B Testing

Marketing Optimization: How to determine the proper sample size

Daniel Burstein May 6, 2011 13

Online test results can be misleading, especially when you use an insufficient sample size. How do you find the right number to get valid results? In today’s blog post, we break down the math you need to find out what really works with your…

Conversion Marketing

Selling Free Content: Why Seth Godin never gives anything away for free

Daniel Burstein May 4, 2011 10

Giving away things for free doesn’t always lure visitors to take an action on your Web page. In essence, this is a transaction. You’re still asking them to take an action in exchange for the “freebie.” In today’s blog post, we explain why a…

E-commerce: How long should a shopping cart be?

Daniel Burstein May 2, 2011 1

We’ve discovered that a properly optimized shopping cart leads to a boost in conversions for E-commerce sites. But, does that mean you have to reduce the length of the shopping cart in order to get the sale? Or does length even matter? In…

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