Author

Daniel Burstein 323 posts 125 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Value Proposition

Anxiety: Use privacy as a competitive advantage

Daniel Burstein Dec 14, 2011 12

Anxiety is one negative factor that reduces the likelihood that your potential customers will complete that lead form or buy from you. One of the chief causes of anxiety for customers of late has been privacy. Here are a few ideas to get…

Conversion Marketing

Marketing Campaign: Landing page optimization can help improve the return on your media spend

Daniel Burstein Dec 12, 2011 9

Marketers spend a lot of money on media, often to drive customers to a landing page. Essentially, if you’re spending all of this money to drive potential customers to a website, investing just a little in increasing conversion on that site…

Marketing Optimization: What your peers learned this year about Adwords, the inbox, and telling the…

Daniel Burstein Dec 7, 2011 0

In the Dec. 7 Web clinic – How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes – MECLABS Managing Director Flint McGlaughlin will share our top 2011 discoveries. But before we share what…

Email Marketing

Email Marketing: 10 test ideas for optimizing webinar invites

Daniel Burstein Dec 5, 2011 4

While webinars are one of the most popular inbound tactics, they are not very effective if no one attends. So in this blog post, Gaby Paez and Daniel Burstein will give you some test ideas for those all important webinar invite emails (and…

Lead Generation

B2B Marketing: Top “Aha moments” of 2011 from your peers

Daniel Burstein Dec 2, 2011 5

Take these few moments of the year to stop and think about what you learned in 2011 that can help you optimize marketing performance in 2012. To spur your thinking, Daniel Burstein and MECLABS' A/V Specialist Luke Thorpe grabbed a camera…

Email Marketing

Email Messaging: Discussing micro-decisions and flipping the funnel

Daniel Burstein Nov 30, 2011 0

After wrapping our most recent Web clinic, "Email Messaging: How overcoming 3 common errors increased clickthrough 104%", our in-house documentarian, Luke Thorpe, and I grabbed lead speaker Flint McGlaughlin and discussed a few key…

Conversion Marketing

Marketing Optimization: You can’t find the true answer without the right question

Daniel Burstein Nov 28, 2011 11

According to the just-released MarketingSherpa 2012 Email Marketing Benchmark Report, we found that 85% of marketers don’t even know why they’re running every test they run! For this blog post, we'll focus on how to write a research…

Evidence-based Marketing: How to overcome the overconfidence bias

Daniel Burstein Nov 21, 2011 2

What are the most easily avoidable marketing errors? And how can you avoid making them? Our answer would be "those related to overconfidence." As to the second question, we'll use this blog post to attempt to answer that. Are you too…

Value Proposition

Value Proposition: Revealing hidden value in your products and offers

Daniel Burstein Nov 18, 2011 7

While the true value of your offer is critical, if you don’t optimize the perceived value of that offer, that true value is meaningless from a marketing perspective. For example, MarketingExperiments invests a lot of time and resources in…

Value Proposition: The key to improving agency and vendor performance

Daniel Burstein Nov 14, 2011 1

In this blog post, Daniel Burstein reflects on a profound Twitter exchange that occurred during a recent Web clinic, and discusses some key steps on how to focus on value proposition to optimize the performance of your agencies and vendors.…

Email Messaging: How your peers craft emails for conversion

Daniel Burstein Nov 7, 2011 0

We all know how hard it is to get attention in those crowded inboxes. This Wednesday at 4 p.m., Dr. Flint McGlaughlin, Managing Director, MECLABS will share some of our discoveries about increasing response to email marketing promotions and…

Social Media Marketing: Should Facebook host your landing page?

Daniel Burstein Nov 2, 2011 16

It’s the latest trend in print ads and TV commercials – drive customers to a landing page on Facebook instead of the brand’s own website or microsite. However, if you are thinking of using a Facebook landing page in your marketing, here are…

Value Proposition

B2B Marketing: You don’t have to be CEO to move the needle with a value proposition

Daniel Burstein Oct 17, 2011 3

Dr. Flint McGlaughlin covered how to discover your true value proposition and leverage its full potential in any B2B market – at the East Coast swing of MarketingSherpa B2B Summit 2011. He lightly touches on derivative value proposition in…

Lead Generation

B2B Lead Optimization: Why cheap leads can be so expensive

Daniel Burstein Oct 14, 2011 1

It would be logical to assume that the cheaper the lead is to obtain, the lower the cost-per-acquisition, the greater the margin, and the bigger the bonus in your paycheck at the end of the quarter. Well, at MarketingSherpa B2B Summit 2011…

SEO Landing Pages: How your peers optimize for traffic and conversion

Daniel Burstein Oct 12, 2011 8

There seems to be a disconnect between the number of marketers using SEO landing pages and the number marketers who find them effective. Today’s Web clinic will share our discoveries about optimizing SEO landing pages to help you overcome…

Value Proposition

B2B Marketing: Value proposition discussion with Dr. Flint McGlaughlin

Daniel Burstein Oct 10, 2011 2

Dr. Flint McGlaughlin spoke extensively about value proposition at MarketingSherpa B2B Summit 2011 in Boston, and I grabbed him just after the summit ended to ask a few questions about value prop for B2B marketers…

Evidence-based Marketing: How your peers protect against bad marketing data

Daniel Burstein Sep 14, 2011 0

There are so many difficult decisions to make in marketing. This is why evidence-based marketing resonates so strongly with some marketers. As opposed to taking a random guess to answer one of these questions, why not make the decision…

A/B Testing

Email Test: Shorter copy brings 100% more total clickthroughs

Daniel Burstein Sep 7, 2011 26

Copy length. It’s been somewhat of an obsession of mine lately. For marketing copywriting. For content in general. So, I was really looking forward to running a pretty simple copy length test – long vs. short copy. A simple test. However,…

Display Advertising: How your peers optimize banner ads

Daniel Burstein Aug 31, 2011 2

How do you design banner ads that get results? That's a question we asked some of your peers recently. Here is what they had to say...

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting: Long copy vs. short copy matrix

Daniel Burstein Aug 26, 2011 16

Is long copy or short copy better? It's a question we here a lot here at MarketingExperiments. The answer is simply...Yes. Both can perform in different circumstances. To help you choose which to use in your own circumstance we created this…

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