After wrapping our most recent Web clinic, Email Messaging: How overcoming 3 common errors increased clickthrough 104%, our in-house documentarian, Luke Thorpe, and I grabbed lead speaker Flint McGlaughlin, Managing Director, MECLABS, to discuss a few key takeaways from the Web clinic …
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I asked Flint about:
- Some of the most common mistakes email marketers are making
- Flipping the sales and marketing funnel
- How marketers can optimize the messaging in their emails and improve conversion
- How the audience reacted to the Web clinic
Flint answered by discussing:
- The micro conversions in an email
- How the current funnel-based sales and marketing model is broken
- The micro-decision funnel
- The value exchange fulcrum
- Overcoming assumed value
You can view the full 60-minute Web clinic, including live optimization examples, for free – Email Messaging: How overcoming 3 common errors increased clickthrough 104%
Related Resources:
MarketingSherpa Email Summit 2012
MarketingSherpa 2012 Email Marketing Benchmark Report
Email List Hygiene: Remove four kinds of bad addresses to improve deliverability
Email Marketing: Improve conversions with better landing pages
Email Marketing: Increase clicks and conversions with obvious links and consistent messaging