Author

Daniel Burstein 323 posts 125 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Email Marketing

Email Marketing Tests: What to do when a radical change produces negligible results

Daniel Burstein Apr 25, 2011 3

Radical changes can often produce stellar test results, or simply bomb. But, what happens when you see no significant statistical difference? In today’s blog post, we share one of our own email tests to explain what you can learn and what…

E-commerce: How your peers optimize shopping carts and product pages

Daniel Burstein Apr 20, 2011 9

E-commerce Web sites deal with shopping cart abandonment all the time. How can you optimize your cart and improve product pages on your own site to keep this from happening? We’re addressing this issue and sharing our latest research in…

Value Proposition

Value Proposition: Our research team answers your questions

Daniel Burstein Apr 1, 2011 2

At MarketingExperiments, we’ve discovered that it’s essential for every company to develop and clearly express their value proposition. We say it repeatedly, and that prompts questions from our audience. We can’t get to all of them, but we…

Lead Generation: How your peers optimize the lead

Daniel Burstein Mar 30, 2011 1

The buying process can be a very complex one. Which is why we're hosting today's 4 p.m. Web clinic, Converting Leads to Sales: How one company generated $4.9 million in additional sales pipeline growth in only 8 months. But first, we wanted…

Conversion Marketing

Banner Blindness: Optimize your online display advertising to stick out (or blend in)

Daniel Burstein Mar 28, 2011 0

When creating a banner ad, what can you do to stick out among the rest? Do you always want to? In today's blog post, our research team explains how to stand out in the banner ad world and why sometimes it's ok to blend in.

Conversion Marketing

Online Testing and Optimization: ROI your test results by considering effect size

Daniel Burstein Mar 16, 2011 0

At MarketingExperiments, we’ve discovered that often marketers struggle with understanding what the results of their tests actually mean. So, you’ve got the data, what’s next? In today’s blog post, we explain how you can determine if your…

Value Proposition: How your peers find the most effective value prop

Daniel Burstein Mar 9, 2011 10

At MarketingExperiments, we’ve discovered how important it is to find the right value proposition. It’s essential to the marketing success of any organization or company. But still, many miss the mark. That is why we’re dedicating today’s…

A/B Testing

Online Marketing Tests: How could you be so sure?

Daniel Burstein Mar 7, 2011 3

One of the most important steps in online testing is figuring out the statistical significance and validity of the results. But, once you are sure that it is significant and valid, what does that mean? In today’s blog post, we explain the…

Digital Analytics

Online Marketing Tests: How do you know you’re really learning anything?

Daniel Burstein Mar 4, 2011 12

Testing is essential when it comes to optimization. But, how do you know when you’re doing it right? And, do you truly understand what is really going on with your audience? In today’s blog post, we use a real-life example to help you…

Copywriting: 5 Proven Discoveries That Strengthen Copy

The Last Blog Post: How to succeed in an era of Transparent Marketing

Daniel Burstein Feb 8, 2011 2

If you had one last blog post to send out to the marketing world, what would you say? Well, that’s exactly what we’re answering in today’s post. See how the wisdom of peers and their belief in Transparent Marketing helped build one very…

Email Marketing

Email Marketing: How your peers create an effective email message

Daniel Burstein Feb 4, 2011 4

The MarketingSherpa Email Summit ended last week, but our audience wanted more. So, we’re answering their call and dedicating our second Web clinic of 2011, on February 9th, to helping them craft an effective email message. But before that,…

Digital Advertising

PPC Ad Optimization: Testing, unique landing pages, and honesty

Daniel Burstein Jan 17, 2011 6

PPC ads are one of the most ruthlessly competitive mediums in online marketing. You must go toe-to-toe with all of your competitors, and get the (qualified) click. Read on for a few tips from your peers to help improve your pay-per-click ad…

Conversion Marketing

Landing Page Optimization: Identifying friction to increase conversion and win a Nobel Prize

Daniel Burstein Jan 10, 2011 10

Getting people to visit your Web page can be easy, keeping them there is the kicker. How do you grasp those potential customers with short attention spans and little time on their hands? In today's post, we show how identifying and reducing…

Email Marketing

Maximizing Email List Growth: How the New York Public Library drove a 52.8% lift in newsletter…

Daniel Burstein Jan 5, 2011 0

In today’s post, The New York Public Library’s eCommunications Manager and Marketing Sherpa Email Summit 2011 presenter, Johannes Neuer, explains how his organization used transaction messages to get a real boost in email subscriptions, and…

Social Marketing

Most-Tweeted Blog Posts of 2010: Facebook case study, social media marketing human factor,…

Daniel Burstein Dec 29, 2010 5

The New Year is right around the corner. But, before welcoming it with open arms, we wanted to make the last few days of 2010 count. So, for today’s blog post, we did some counting of our own and picked the most-tweeted posts of the year,…

Value Proposition

Good Marketing: How your peers brought joy to the world (and their boss)

Daniel Burstein Dec 20, 2010 2

The holidays are often a time for reflection. And for marketers, looking back can be a way to learn and move forward. That got us thinking, what “good” marketing have you done this year? In today’s blog post, your peers dig into their bags…

Social Marketing

Social Media Marketing: Interview with Kodak’s Chief Listening Officer

Daniel Burstein Dec 13, 2010 3

Social media is a great tool many businesses use to listen to their audience. But, how carefully are you listening and monitoring that information? In today’s blog post, we talk to Kodak’s main “listener,” who explains how you can maintain…

Online Marketing: Your peers’ top lessons from 2010

Daniel Burstein Dec 6, 2010 3

At MarketingExperiments, we’re very big on trying to figure out what works (and what doesn’t) in online marketing. That’s why we’re capping off the year with a Web clinic, December 8th, where we’ll share our top lessons of 2010. But before…

Value Proposition

Value Prop: Is there true value in your marketing proposition?

Daniel Burstein Dec 3, 2010 5

Creating an effective value proposition is often a tough task for marketers. But even when you think you got it right, you may be missing one key component. In today’s blog post, we explain why the “true value” of a product is just as…

Internet Marketing: How your peers balance images and copy

Daniel Burstein Nov 8, 2010 2

In almost every medium your marketing appears in, you have the visual and you have the words. But how do you balance the two?

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