Author

Daniel Burstein 323 posts 125 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Lead Generation

You Decide: Which lead generation landing page will perform best?

Daniel Burstein May 23, 2012 8

We asked the MarketingExperiments audience for their best lead generation landing pages, and our MECLABS judges have narrowed down the nominations to two pages. Now it’s up to you. Which of these pages do you think will perform best?

Value Proposition

15 Years of Marketing Research in 11 Minutes

Daniel Burstein May 21, 2012 12

Watch as Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, explains what he has learned from 15 years of marketing research in this video. He discusses the three flaws in the funnel analogy, the MECLABS Conversion Heuristic and…

Email Marketing: Tips from your peers about writing subject lines

Daniel Burstein May 16, 2012 4

How can marketers and copywriters create subject lines that improve clickthrough rate? Your peers have shared some insights on what they have learned about writing effective subject lines.

Copywriting: 5 Proven Discoveries That Strengthen Copy

Elements of effective subject lines

Daniel Burstein May 14, 2012 1

To earn an open, the subject line of your email must earn a "yes" from the reader. Watch as Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, discusses some elements that determine how effective a subject line is in this video clip…

Value Proposition

The 2 Most Important Words in Marketing

Daniel Burstein May 11, 2012 3

To really make sure you don’t frustrate or alienate your busy customer or prospect, you need to ask what Dr. Flint McGlaughlin calls the two most important words in marketing -- So what? Learn the importance of this question as Flint offers…

Landing Page Contest: So you think you have a good lead gen page?

Daniel Burstein May 9, 2012 22

Do you think you have a good lead generation page? If so, submit your page for the chance to test it at Optimization Summit 2012 and win a prize valued at $1,142.

Common Landing Page Mistakes: Form fields that stop selling value

Daniel Burstein May 7, 2012 9

If you’re like many marketers, you likely spend a lot of time, money and effort driving traffic to your landing page. The problem for many is that the consumer gets to the form fields only to read phrases lacking any real value, like…

Email Marketing

Email Marketing: 91% of marketers find target audience testing effective

Daniel Burstein May 4, 2012 1

The MarketingExperiments Email Messaging Optimization Index heuristic is a tool to help organize your thinking and analysis of your email marketing tests. Let’s see how the heuristic relates to the top two most effective elements -- target…

Social Marketing

Conversion Optimization for Content: Publishing site decreases bounce rate 43%

Daniel Burstein May 2, 2012 4

If the goal of your page is to simply engage more with the visitor, then how do you approach conversion optimization? Take a look at how one publishing site generated a 43% decrease in bounce rate while gaining more referral traffic from…

Conversion Marketing

Conversion Rate Optimization: Building to the Ultimate Yes

Daniel Burstein Apr 30, 2012 3

To achieve an ultimate yes, or a marketing conversion, you must lead customers through a series of micro-yes(s). Read on for a breakdown of each element that plays a role in securing a micro-yes for the decision points in the marketing…

Value Proposition

Customer Value: The 4 essential levels of value propositions

Daniel Burstein Apr 27, 2012 7

To communicate value, you need everyone who works on your marketing campaigns to have a clear understanding of your value proposition -- not just for your company as a whole, but for every action you desire a customer to take. Learn the…

Conversion Marketing

Landing Page Optimization: Easy landing page changes that have improved results for your peers

Daniel Burstein Apr 23, 2012 1

To increase your website's performance, you can either drive more traffic to your landing pages with media buys, direct mail and social media, or you can improve the conversion rate of the traffic you're already getting. Learn what easy…

Email Marketing

Email Testing: Subject line increases opens 12.7% … here’s why we’ll never use it again

Daniel Burstein Apr 20, 2012 8

The purpose of a subject line is to get an open. However, the purpose of a subject line is not only to get an open. Read on to learn what've found about the performance of curiosity-based subject lines, including the surprising results of…

Email Marketing

Subject Line Test: 125% more unique clickthroughs

Daniel Burstein Apr 18, 2012 10

A few weeks ago, we asked the MarketingExperiments blog community and the Copyblogger community for help on a subject line test. Today we’ll look at the process we went through, the results, and what you can learn from it all.

Lead Generation

Conversion Rate Optimization: Minor changes reduce cost per conversion 52.9%

Daniel Burstein Apr 16, 2012 3

By making a few minor changes, Desguaces y Piezas, a lead generation site in the auto parts industry, significantly improved the conversion rate and reduced cost per conversion. Learn the main changes the team made to the treatment for this…

Common Landing Page Mistakes: Too simple of a landing page for a complex sale

Daniel Burstein Apr 11, 2012 10

While you want to avoid the pitfall many B2B marketers fall into with overly complex landing pages, it is possible for landing pages to be too simple to convert customers based on their very limited information. Read on for some so-called…

Email Marketing

Marketing Research: Top email elements to test

Daniel Burstein Apr 9, 2012 8

As we gear up to test the subject lines suggested by our MarketingExperiments blog readers, we want to share some email testing research conducted by our sister company, MarketingSherpa. Read on for a breakdown of the most common, most…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting: 5 common headline errors

Daniel Burstein Apr 4, 2012 3

When writing headlines, it sometimes helpful to reflect on what some smarter, more creative writer came up with. This post will show you five common headline errors to avoid, along with positive examples from which you can borrow.

Value Proposition

Transparent Marketing: How to make your product claims credible … not incredible

Daniel Burstein Apr 2, 2012 5

Adam Lapp, Associate Director of Optimization, MECLABS, summed up the challenge most marketers: make your product claims credible, not incredible. Even if your product is amazing, you will need reliable sources and proof that it works. Here…

Marketing Optimization: How your peers predict customer behavior

Daniel Burstein Mar 26, 2012 4

When you break down all of the challenges you face on a daily basis, they all break down into the most basic, essential proto-challenge that faces all of marketing: How do I get access to the knowledge that will allow my campaigns to be…

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