Landing Page Contest: So you think you have a good lead gen page?

So you think you have a good lead generation page? Prove it. Simply submit your URL in the comments section of this blog post.

At Optimization Summit 2012 in Denver, we’ll be holding a live test throughout the event for a lead generation page for HubSpot All-in-One Marketing Software. This live test is sponsored by HubSpot.

We’re going to test the control and two treatments, one created at the event by the audience. Treatment A will come from the audience at Optimization Summit. They’ll decide which hypothesis they want to test, and based on that, we’ll select a landing page for Treatment A.

For a second treatment, we’re looking for a good template for a lead generation page from the MarketingExperiments blog audience. We will stick the winning audience-submitted page into HubSpot’s built-in A/B testing tool and use the layout as a template, with the same copy from the control, as Treatment B.

If this Treatment B beats the Control and the Treatment A at Optimization Summit 2012, the marketer that submitted the lead generation page will win a free MarketingExperiments Landing Page Optimization Online Course plus a free copy (both PDF and printed copy) of the MarketingSherpa 2011 Landing Page Optimization Benchmark Report. That’s a combined value of $1,142.

Here’s how you can enter your high-performing landing page and win:

  1. Submit the URL for your top lead generation page in the comments section of this blog post by Thursday, May 17th
  2. Our judges – Adam Lapp, Tony Doty and Erin Fagin – will pick the top five landing pages
  3. We’ll post the top five landing pages right here on the MarketingExperiments blog and let the audience vote on which page they think is the best
  4. Now it all comes down to conversion. If your page is selected, and it beats the Control and Treatment A in the Optimization Summit live test … you win!
Related:  4 Lessons About B2B Inbound Marketing from a Sunday Morning in the Coffee Shop

Good luck! And may the best page win.

[Note: Submitting a comment with a subject line on this blog post constitutes acceptance of the terms and conditions of the MarketingExperiments Lead Generation Page Contest.]

 

Related Resources:

Landing Page Optimization: Test ideas for a B2B lead capture page

Website Optimization: 7 ways to reduce the perceived cost of lead generation offers

Landing Page Optimization: Value-focused revamp leads to 188% lead gen boost, increase in personal interaction

You might also like

22 Comments

  1. Josephine says

    And here is mine.

    Thanks guys for your awesome experiments

  2. Sherrie Mersdorf says

    This is our top performer. We are offering a $50 Amazon gift card for seeing a 30 minute demo (people have to talk to sales team to make sure they’re a qualified lead before they can see the demo and receive the card):

    http://info.cvent.com/?elqPURLPage=20

  3. D Bnonn Tennant says

    Here’s my best-and-only lead-gen page:

    http://attentionthievery.com/

    One thing to note: it is optimized for Firefox & Chrome at 1366×768 or higher, because that’s the configuration the vast majority of my prospects use 🙂

Leave A Reply

Your email address will not be published.