Landing Page Contest: So you think you have a good lead gen page?

By Daniel Burstein
22

So you think you have a good lead generation page? Prove it. Simply submit your URL in the comments section of this blog post.

At Optimization Summit 2012 in Denver, we’ll be holding a live test throughout the event for a lead generation page for HubSpot All-in-One Marketing Software. This live test is sponsored by HubSpot.

We’re going to test the control and two treatments, one created at the event by the audience. Treatment A will come from the audience at Optimization Summit. They’ll decide which hypothesis they want to test, and based on that, we’ll select a landing page for Treatment A.

For a second treatment, we’re looking for a good template for a lead generation page from the MarketingExperiments blog audience. We will stick the winning audience-submitted page into HubSpot’s built-in A/B testing tool and use the layout as a template, with the same copy from the control, as Treatment B.

If this Treatment B beats the Control and the Treatment A at Optimization Summit 2012, the marketer that submitted the lead generation page will win a free MarketingExperiments Landing Page Optimization Online Course plus a free copy (both PDF and printed copy) of the MarketingSherpa 2011 Landing Page Optimization Benchmark Report. That’s a combined value of $1,142.

Here’s how you can enter your high-performing landing page and win:

  1. Submit the URL for your top lead generation page in the comments section of this blog post by Thursday, May 17th
  2. Our judges – Adam Lapp, Tony Doty and Erin Fagin – will pick the top five landing pages
  3. We’ll post the top five landing pages right here on the MarketingExperiments blog and let the audience vote on which page they think is the best
  4. Now it all comes down to conversion. If your page is selected, and it beats the Control and Treatment A in the Optimization Summit live test … you win!

Good luck! And may the best page win.

[Note: Submitting a comment with a subject line on this blog post constitutes acceptance of the terms and conditions of the MarketingExperiments Lead Generation Page Contest.]

 

Related Resources:

Landing Page Optimization: Test ideas for a B2B lead capture page

Website Optimization: 7 ways to reduce the perceived cost of lead generation offers

Landing Page Optimization: Value-focused revamp leads to 188% lead gen boost, increase in personal interaction

Daniel Burstein 323 posts 125 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

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22 Comments
  1. Greg says

    Here is my entry

    Reply
  2. luke wingfield digby says

    Here’s my entry for Total Send Email Marketing: http://www.totalsend.com/offers/

    Reply
  3. Josephine says

    And here is mine.

    Thanks guys for your awesome experiments

    Reply
  4. Erika Roe says

    Here is my entry.

    Reply
  5. Tim says

    Here’s my entry: http://www.atouchofbrass.com/c-333-registers-and-vent-covers.aspx

    Reply
  6. Dustin says

    Here is our top performer

    http://www.primelendingdallas.com/first-time-homebuyer-dallas-mortgage-faq-part-3

    Reply
  7. Tony Serino says

    http://www.ChannelCARMA.com

    Reply
  8. Zack says

    http://www.caringforasenior.com./form/seniorCare?execution=e1s1

    Reply
  9. Dominic says

    http://www.kenblanchard.com/alwaysinstyle/

    Reply
  10. Zach Myers says

    Here is my entry
    http://www.pcandwirelessshop.com/index.php/wireless-workshops

    Reply
  11. Vitaly Myshlaev says

    Hi, we have an extra high rate lead gen page, but it’s in russian.
    http://leadmachine.ru/ibusiness/

    Reply
  12. Sherrie Mersdorf says

    This is our top performer. We are offering a $50 Amazon gift card for seeing a 30 minute demo (people have to talk to sales team to make sure they’re a qualified lead before they can see the demo and receive the card):

    http://info.cvent.com/?elqPURLPage=20

    Reply
  13. D Bnonn Tennant says

    Here’s my best-and-only lead-gen page:

    http://attentionthievery.com/

    One thing to note: it is optimized for Firefox & Chrome at 1366×768 or higher, because that’s the configuration the vast majority of my prospects use 🙂

    Reply
  14. Sweta says

    Here is my entry – http://www.lebara.co.uk/international-calls

    Reply
  15. Jeremy Siegel says

    Here’s our entry.

    http://www.prosoundeffects.com/sound-effects-library-trial.html

    Reply
  16. Phil Constable says

    Hey there, I’ve been trying to submit our home page for a week now and so far no luck. Third time lucky…

    http://www.rocketlanguages.com/

    Reply
  17. Nikolay says

    Our landing is here http://zingaya.com/landing_clicktocall

    Reply
  18. Cari says

    I would like to respectfully submit our landing page:
    http://www.fulcrumtech.net/how-to-power-up-your-email-marketing-roi/
    Thank you for your consideration!

    Reply
  19. Ethan says

    Here is my entry… for mobile website. http://www.superdealsdaily.com

    Reply

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