Lead Gen Form Optimization: Why a lower conversion rate can be a good thing
Friction on lead generation pages can reduce conversions. Learn how a length-oriented approach to friction can help your marketing team find the right balance.
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Conversion Optimization: Tactics your peers have used to gain higher conversion rates
Marketers spend most of their waking moments obsessing over (and hopefully testing) what tactics will help improve conversion rates. So we asked your peers how they have improved conversion rates. Read on few a sample of those answers,…
Optimizing Calls-to-action: 4 questions to ask yourself while writing a CTA
The call-to-action on a landing page is the pinnacle of your copywriting efforts, yet marketers often struggle with crafting the right "ask." Read on for four questions every marketer should ask themselves when optimizing their CTAs.
Marketing Budgets: Majority of organizations increasing landing page optimization budgets
With 41% of marketers reporting landing pages as one of the most effective elements to test, it's no surprise that a majority of organizations are increasing their LPO budgets. See how an increase in your LPO budget can help your other…
Single-Product Homepage Test: A/B testing generates 58% lift
Homepage redesigns can be tricky when your a single product website. Learn 3 lessons in homepage optimization that can aid your testing efforts.
Marketing Career: Free resources from MECLABS to help you do your job better
MECLABS, the parent company of MarketingExperiments, offers marketers a variety of resources they can use to improve their performance and to grow their careers. Learn more about seven research and reporting resources that are available for…
Competitive Marketing: How do you grab customers’ attention?
Competition in many industries is fierce – so what is the hard-pressed marketer to do? How can marketers effectively wage war in their market when there are so many other companies fighting tooth and nail for their cut? Read on for three of…
A/B Testing: Think like the customer
Testing and optimization can tap into your customers’ motivations. Watch this clip to learn how brand-side marketers are thinking like the customer by challenging their industries best practices through testing.
Email Marketing: Landing page testing less popular but more effective
Testing deeper into your sales funnel will have the greatest impact on your most important metrics. Learn some research insight into why the most popular testing elements are not always the most effective.
Even Marketing Experts Can Be Wrong (A behind-the-scenes example)
Even the marketing experts can be wrong. See a behind-the-scene look at a recent MECLABS test one expert recently called out on a below-the-fold treatment. The results could surprise you.
A/B Testing: 3 resources for copywriting and call-to-action optimization
With research reporting the headline and call-to-action are the most impactful page elements to optimize, marketers should take advantage of the relatively easy-to-run tests. To help you formulate test ideas for these high-impact elements…
Copywriting Case Study: How Encyclopedia Britannica increased conversion 103%
Copywriting is often dreaded by marketers who find themselves crunched by deadlines. Learn more about how you can use copywriting to improve your own performance by watching this excerpt from one of our recent Web clinics.
Web Analytics: Tips from your peers about metrics
Understanding your Web analytics and metrics can significantly impact your bottom line. Learn some tips from other marketers on managing your data
Registration Forms: 3 steps to lead form optimization
Registration forms can be one of the most difficult elements to optimize on your page. Here are three basic steps you can use to improve the performance of your registration forms.
Value Proposition: 3 worksheets to help you craft, express and create derivative value props
Expressing a derivative value proposition effectively is one of the greatest challenges every marketing team faces. Here are three worksheets to help you identify, craft and express your derivative value propositions.
5 Common Call-to-action Errors
The call-to-action is one of the most critical parts of your message. Learn five common call-to-action errors marketers make and how you can avoid them.
Landing Page Optimization: How The New York Times generated a 1,052% cumulative conversion gain
Landing page optimization when applied correctly can generate significant lifts in conversion rates. In this short video, Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS shows how The New York Times and MECLABS collaborated to…
Email Marketing: Do you tell your customers too much?
Do you provide too much information in your emails? In this Web clinic excerpt, Dr. Flint McGlaughlin, Managing Director, MECLABS, shares insight on how to win a clickthrough during a live optimization of an audience-submitted email.
Email Marketing: The purpose of a subject line
Dr. Flint McGlaughlin, Managing Director, MECLABS, answers the question -- "What is the purpose of a subject line?" While it seems like an easy question on the face of it, you must fully understand the function of a subject line if you want…
Personal Development Plan: Free resources to help you start testing (and help your career)
Many marketing organizations do not craft a personal development plan for each individual, so it's up to you to create your own. To gain management's attention, create a path that focuses on the bottom line, sales, leads or some other KPI…