Copywriting Case Study: How Encyclopedia Britannica increased conversion 103%


In this excerpt from a recent Web clinic, Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, shares an experiment in which copywriting helped double the conversion rate for a digital subscription offering …



To learn more about how you can use copywriting to improve your own performance, you can watch the free, full video replay of the “Copywriting on Tight Deadlines: How ordinary marketers are achieving 103% gains with a step-by-step framework” Web clinic.


Related Resources:

Blandvertising: How you can overcome writing headlines and copy that don’t say anything

Copywriting: Long copy vs. short copy matrix

Optimizing Copy: The 7 most common copywriting mistakes we see marketers make

Copywriting: 5 common headline errors

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