Email Marketing: The purpose of a subject line


What is the purpose of a subject line? Seems like an easy question on the face of it. But, if you really want to get results from your email marketing, you need to fully understand the function of a subject line, says Dr. Flint McGlaughlin, Managing Director of MECLABS, in this excerpt from a recent hour-long Web clinic.


If you find this video helpful, you can watch the full, free hour-long Web clinic replay entitled “Subject Lines Tested: How to write subject lines that double your clickthrough rate.”


Related Resources

Subject Line Test: 125% more unique clickthroughs

Email Subject Lines: Longer subject increases opens 8.2%

Email Testing: More specific subject line improves open rate by more than 35%

Email Marketing: Testing subject lines

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  1. brett says

    Hey guys, what do you use for your video broadcasts? Are you using green screen and a software program?

  2. Aubrey Phelps says

    Attention into interest is the hardest part about marketing. Most subject lines do under perform. Focusing on the most poplular words works though!

  3. Luke Thorpe says

    Hi Brett, We use GotoWebinar for our live Web clinics which allows us to broadcast the powerpoint slides and audio. We film the clinic in our green screen studio and edit the video for the replay after the event. Eventually we hope to stream the video feed live. Broadcasting live video with real time green screen keying would require additional software. I have not tried any of this software yet but if you search ‘live green screen keying’ you will be able to see whats available. I hope this helps please feel free to contact me with any other questions. -Luke

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