Email Marketing: The purpose of a subject line
What is the purpose of a subject line? Seems like an easy question on the face of it. But, if you really want to get results from your email marketing, you need to fully understand the function of a subject line, says Dr. Flint McGlaughlin, Managing Director of MECLABS, in this excerpt from a recent hour-long Web clinic.
If you find this video helpful, you can watch the full, free hour-long Web clinic replay entitled “Subject Lines Tested: How to write subject lines that double your clickthrough rate.”