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Daniel Burstein 323 posts 125 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Optimization Summit 2012: Which add-on clinic topics are most appealing to you?

Daniel Burstein Mar 23, 2012 1

For Optimization Summit 2012 in Denver, we’re considering including some bonus add-on clinics as well. To help decide which clinics would be most helpful, we’ve decided to turn to an expert consultant -- you, the customer. Let us know which…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting Contest: Write the best-performing subject line and win

Daniel Burstein Mar 21, 2012 411

As an individual copywriter or marketer writing subject lines, sometimes you simply run out of ways to rearrange a few characters in a small space. At these times, you need to reach out and get fresh, outside test ideas to push the…

Conversion Marketing

Marketing Research: Average conversion rates

Daniel Burstein Mar 19, 2012 13

We're often asked, "What is the average conversion rate?" This blog post will look at some average conversion rates, but first we'll explain why many variables should cause you to use this data with caution.

Conversion Marketing

The Marketing-Sales Funnel: Gravity is not your friend

Daniel Burstein Mar 16, 2012 4

While the funnel is a convenient paradigm for the complex process of guiding a potential customer from initial interest to final conversion, it is flawed. Dr. Flint McGlaughlin explains this flaw and how marketers must overcome "gravity" in…

Silent Conversion Killers: Your peers share elements that are hurting your marketing performance…

Daniel Burstein Mar 12, 2012 3

What are the most overlooked conversion killers and how can marketers overcome them? Let’s look at some of the top optimization advice we received from some of your peers …

Conversion Marketing

Incentive: The bacon of marketing tactics

Daniel Burstein Mar 7, 2012 6

While paying people to buy your product because it does not have enough true value is not a sustainable business plan, an incentive can “tip the balance” of emotional forces from negative to positive. Learn how to properly use incentive to…

Conversion Marketing

Friction: 3 simple optimization tactics to get more customers from headline to call-to-action

Daniel Burstein Mar 5, 2012 1

If customers never get from the headline to the call-to-action, what’s the point of that optimized headline and call-to-action to begin with? Dr. Flint McGlaughlin discusses the major impediment that stops your customers from ever seeing…

Value Proposition

Competitive Messaging: Tell your customers what you can’t do

Daniel Burstein Mar 2, 2012 0

Your products or services will not be right for every consumer. But, when you actually help your customers find the best solution, they’ll believe you when you really are the best solution for their needs. Read how competitive messaging can…

E-commerce Marketing

Landing Page Mistakes: E-commerce sites treating new and returning visitors the same

Daniel Burstein Feb 27, 2012 5

The landing page is the hub of most modern marketing departments, and LPO can deliver impressive ROI. So learn the most common landing page mistakes our marketing optimization researchers encounter on e-commerce sites, to help you increase…

Marketing Optimization: What minor changes have produced major lifts in your marketing?

Daniel Burstein Feb 20, 2012 0

The magic question for marketers is, “How can you get the greatest amount of return on the least amount of marketing investment?” Sometimes you can find the answer in the low-hanging marketing optimization fruit. Learn a few tips from your…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Headline Writing: How a junior marketer beat the CEO’s headline by 92%

Daniel Burstein Feb 17, 2012 0

Does the person with the higher title and the higher salary always understand which headline (or PPC ad or landing page copy) will convert the highest? Take a look at a recent test from our own labs to find out.

Social Marketing

Social Media Marketing: Going viral is so easy it’s hard

Daniel Burstein Feb 6, 2012 9

What makes a message go viral? More importantly, how can you position your marketing messages to go viral? While no one we know can force virality, here are a few tips to help you at least prepare for the possibility.

A/B Testing

Channel Optimization: 6 quick lessons from shifting to a video-centric format

Daniel Burstein Feb 3, 2012 1

Long-time MarketingExperiments readers will notice that we have shifted to a video-centric format for our Web clinic replays, which aim to deliver actionable marketing advice based on our optimization discoveries. And since many marketers…

Online Advertising: How your peers optimize PPC ads

Daniel Burstein Jan 30, 2012 5

The thing about pay-per-click ads is ... well, you're paying for every click. So how do you maximize the value you get out of this online advertising? Let’s look at some top advice we received from your peers …

Copywriting: 5 Proven Discoveries That Strengthen Copy

Blandvertising: How you can overcome writing headlines and copy that don’t say anything

Daniel Burstein Jan 20, 2012 6

Blandvertising is a wishy-washy marketing claim, wanting to mean something, but just doesn't mean anything. If you’re paying for the opportunity to say something, then actually say something. See what we have found works through testing…

Digital Advertising

Banner Blindness: Why your marketing messages are hiding in plain sight

Daniel Burstein Jan 18, 2012 7

Your customers may be ignoring your latest news, offers and ads. Take a quick look at your surroundings. How much do you notice what’s around you? In this post, we discuss "banner blindness,” and how it's related to a phenomenon scientists…

Website Optimization: How your peers increase their conversion rate…quickly

Daniel Burstein Jan 9, 2012 8

In Wednesday’s Web clinic – "Rapidly Maximizing Conversion: How one company quickly achieved a 53.9% lift with a radical redesign" – MECLABS Managing Director Flint McGlaughlin will share our top discoveries around how to quickly improve…

Transparent Marketing: Do your campaigns sound like North Korean propaganda?

Daniel Burstein Jan 6, 2012 7

When you make your offer sound like it’s too good to be true, no one believes you and you’re only shooting yourself in the foot. Today's consumers don't believe the hype, and neither should you. Transparent marketing will help you avoid…

PPC Ads: What is search engine marketing best used for?

Daniel Burstein Jan 4, 2012 12

After our recent Web clinic, How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes, we received this question from Veronica Cisneros about the true goal behind PPC ads. Daniel Burstein…

Value Proposition

Marketing-Sales Funnel Optimization: 3 questions to ask as you kickoff 2012

Daniel Burstein Dec 23, 2011 4

Sometimes, you need to take a step back and look at your marketing campaign, even your sales-marketing organization, as a whole. So with the new fiscal year right around the corner, grab every smart person you work with, throw them in a…

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