Copywriting Contest: Write the best-performing subject line and win


Subject lines are by far the easiest element of your email marketing to test. Heck, probably the easiest element to test period.

And it’s a good thing too. There’s a lot you can learn about your audience from testing subject lines:

  • What elements of your value proposition are most appealing?
  • Do you have to offer an incentive to get your customers to take even a basic action?
  • If so, which incentive works best?

But here’s another thing about subject line testing … sometimes you just hit a wall. To quote The Barenaked Ladies, sometimes you just feel like, “It’s all been done.”



As a one-man wolf pack — an individual copywriter or marketer writing subject lines — sometimes you simply run out of ways to rearrange a few characters in a small space. At these times, you need to reach out and get fresh, outside test ideas to push the envelope:

  • Designers
  • IT
  • Sales
  • Customer Service
  • Your marketing peers within (and outside) your company
  • Your audience

This is why we’re turning to you today. We’ve written a lot (and I mean a lot) of subject lines, and are looking for a truly fresh perspective for an upcoming marketing send about Optimization Summit 2012 in Denver.

And we’ll make it worth your while. The winning subject line in our test will receive a free ticket to Optimization Summit 2012 plus a free MarketingExperiments Landing Page Optimization Online Course. That’s a $1,900 value.



Simply submit the subject line you think will receive the most clickthroughs (our KPI is CTR, not open rate). The research question for this test is, “Which subject line will produce the highest clickthrough rate?”

The only variable in this test will be the subject line. The email copy, offer and everything else will stay exactly the same, so this is a single-factor test. You can read the email below …


Subject Line: [Hey, you tell us]

Dear Marketer,

Once visitors reach your landing pages, do they have a clear understanding of what they should do next? Only through testing will you know for sure. Whether it’s to get more information, download a white paper, or register for an event, it should be very clear to your audience what the next step should be.

The challenge isn’t testing. The challenge is discovering what changes to test.

Join us for Optimization Summit 2012, where our industry experts will teach you how and what to test. Over the course of four days, you’ll discover exactly what you need to change on your key landing pages from your e-commerce, subscription or lead-gen paths.

We’ve assembled a team of industry experts that can help you with your unique set of circumstances. Although the general sessions and pre-Summit workshop will be very informative, there is nothing quite like advice that is tailored to your specific situation. That’s where our one-to-one coaching clinics come in. This is your chance to get one-to-one advice on:

  • Metric and Analytics Setup
  • Test Validity
  • Value Proposition
  • Metric and Analytics Interpretation
  • Conversion Optimization
  • Test Setup

Click here to watch a short video clip highlighting Dr. Flint McGlaughlin, one of our keynote speakers, discussing how you can optimize your landing pages for maximum conversion.

Our goal is for every one of our attendees to leave the Summit armed with great ideas and answers to their most pressing optimization questions.

Looking for more information? Visit the Optimization Summit 2012 website to get more information on the agenda, location and reasons to attend.


Early Bird Special Ends April 30: Reserve your ticket and save $300.

We look forward to seeing you and your peers in Denver.


Todd Lebo
Senior Director of Content & Business Development

P.S. Interested in bringing your entire team? Groups of three or more can save 25% off the cost of their tickets.



Nathan Thompson, Senior Research Manager, MECLABS will pick the three subject lines he thinks will earn the highest clickthrough rate based on his extensive testing experience. At the same time, Brian Clark and Sonia Simone of Copyblogger (two folks who know a thing or two about copywriting) will pick their three favorite submissions from their audience to include as treatments in the test, as well.

But the ultimate judge will be the customer. Whichever selected subject line receives the most customer response will win.

And, even if you don’t win, you can show the world your mad persuasive copy skills by using the comments section below.

So just submit your subject line in the comments section by Wednesday, March 28, at midnight Eastern Daylight Time. Good luck. And may the best subject line win.

[Note: Submitting a comment with a subject line on this blog post constitutes acceptance of the terms and conditions of this contest.]


To answer two questions we received…

The CTR we’re measuring is “unique clicks divided by the number of emails delivered.” If we just measured opens, we could get an email with a great open rate and little CTR beacause it has an enticing (and misleading) subject line that has nothing to do with the email copy. For example, a subject line like “Tim Tebow makes a Kony 2012 protest message on Romney’s Etch-a-Sketch” might get great open rate, but have little CTR.

Also, there is no restriction on length. Write whatever subject line you think will perform best.

UPDATE: This contest is now closed. Of course, you’re still welcome to comment. 

You can see the results of this contest at …  Subject Line Test: 125% more unique clickthroughs

Related Resources:

Email Testing: More specific subject line improves open rate by more than 35%

Headline Examples: 3 ways to load your predicate with value

Email Subject Lines: Longer subject increases opens 8.2%

The Psychology of Blue Jeans: What marketers can learn from 150 years of Levi Strauss customer letters – Podcast Episode #4

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    **Also, be sure to mention the day and date this special ends.

    Day #3 Subject: [fname], last day for your specific situation.
    **your first sentence needs to be: The $300 Early Bird Special for your 2012 Optimization Summit ends at midnight tomorrow.
    This rare Early Bird special is my way of saying ‘THANK YOU’
    for taking action and doing what it takes to have amazingly
    converting key landing pages!

    Day #4 Subject: [fname] – FINAL NOTICE
    **Immediately: The special $300 bird special for your 2012 Optimization Summit
    ends midnight TONIGHT.

    Do this and your will have super high open rates, and higher CTR. Other things to add as well, but tough to explain without being very specific.


    Xan Spencer

  193. Eileen says

    The truth to optimization in 4 days

  194. Katie Gailes says

    Give Your Website Optimization a Facelift

  195. Namita Patel says

    Learn to convert browsers into buyers step by step from marketing experts.

    Your website’s step by step guide to transformation into a power converter.

    Tired of your website not converting users into buyers? Here’s your chance to learn from the experts.

    You built it, and they didn’t come — learn website conversion firsthand from the experts.

    Painless learning, priceless profit — learn how to take charge of your website conversion!

  196. Namita Patel says

    Some more:

    Convert your thinking, convert browsers into buyers — learn step by step from marketing gurus!

  197. Chris Allsop says

    Get your one-on-one consultation with a testing expert: Optimization Summit 2012

  198. Graciela Chaverri says

    Learn from real life cases in our 2012 Landing Page Optimization Summit

  199. Alex Botkin says

    Does comparing apples to oranges have an impact?

  200. Mark Gordon says

    Guru Shares Landing Page Secrets That Makes His Customers Millions of Dollars

  201. John says

    Is Your Website Still Leaking Profits? Plug the Holes Now

  202. Mohamed Hussein says

    Optimization? Come and profit from it at the Summit…have fun laughing all the way to your bank.

  203. Chris Allsop says

    Here’s another one (or two – I’m hooked, I admit it)

    Optimized Landing Pages: Learn how and what to test form the experts


    Optimized Landing Pages: Do you know what your next test should be?

  204. PaulM says

    subject: Learn 3 tips that made 10,000 landing pages extremely successful

  205. Skip Shuda says

    Discover the science and secrets of landing page optimization this June

  206. Jose Edzel Del Rosario says

    Capture your market through Optimization.
    Learn how at Optimization Summit 2012.

  207. Miko says

    Subject Line: What’s Not Working – and – What You Can Do About It

  208. Sarah says

    Your landing page says what…?

    Are you guilty of this landing page sin?

  209. Andre says

    Get expert advice on ‘how & what changes to test’ on YOUR landing pages.

  210. Bob Schmidt says

    First, at the risk of looking a “gift horse” in the mouth, I’d suggest you adhere to proven best practices for seminar marketing and revise your landing page copy to highlight in a box above the fold these key facts about your seminar that are missing in action:

    When: [Date e.g. June 11-13, 2012]
    Where: [exact location, e.g. Denver Marriott Tech Center]
    Who Should Attend: [e.g. Managers and Directors of Marketing, Ecommerce, Email Marketing, Copywriters, Web Analytics Professionals]
    {Obvious to you, but not to the boss or the accounting dept. who want proof)

    Early Bird Rate: Register Before [Date] and Save $[000]

    Now on to subject lines. Let’s see if I’ve been paying attention to the ME clinics.

    Short – and front end loaded

    The contest rules don’t mention a limit of subject lines that can be submitted nor a limit per comment post so I’ll offer several. Consider any or all as entries as you see fit.

    [Name] Measure what matters for landing page conversions – June 11 in Denver

    [Name] Optimization Summit 2012 – Measure, Test, Convert – Denver June 11-13 – Register Now

    [Name] Optimization Summit 2012 – Denver June 11-13 – Measure, Test, Convert

    [Name] Hurry Save $300 on Optimization Summit 2012 – June 11-13 – Denver

    [Name] Save $300 on Optimization Summit 2012 – there’s still time

    [Name] Get a conversion rate “physical exam” – Optimization Summit 2012

    [Name] The Marketing Doctor will examine your conversion rates now

    [Name] Attend live 2012 summit & boost conversion rates

    [Name] Your landing page reviewed by experts – June 11-13 add to calendar

    [Name] Add to calendar – June 11 – Experts review Your landing page

    [Name] Marketing experts are meeting to discuss your business. You’re invited

    [Name] Boost conversions just by showing up at this meeting

    [Name] Your landing pages – clinic reveals changes you need to make

    [Name] Experts give you 1-on-1 advice to boost landing page conversions

    [Name] Boost conversions when you know what to test – Expert summit tells how

    [Name] Make your landing pages work harder – Expert seminar in Denver

    [Name] Do you know what changes improve conversion rates? Attend & Learn How

  211. Vicki Cunningham says

    [First name], don’t miss out: register now and save $300 on Optimization Summit 2012

  212. Chad Jones says

    Measure, Test, Optimize | Is your conversion optimization strategy in touch with today’s savvy consumers?

  213. Trevor Mauch says

    “Denver Flight #ME430 [Confirm your seat]”

    “what’s the bald guy pointing at? (video inside)”

    “This Is A Test: You’re The Subject (More details) ”

    “Join us a mile high in June? (it’ll make sense inside)”

    “What should I test? (Ask this bald guy)”

    “Lance Armstrongs Worst Nightmare – This room of world class testing experts”

    “YOU. Optimized.”

    “Can we look at your site? (1 on 1 site optimization help)”

    Give those a run guys! I love writing short compelling copy. Fun stuff 🙂

  214. Mark says

    Subject – Guess Who’s Coming To Our Optimization Summit 2012

  215. Brian Hunt says

    Discover How To Control Your Website Visitors

  216. Niall Mackenzie says

    Optimization Summit 2012 – The information you need to succeed!

  217. Jon Whitehead says

    Learn how to legally steal profits from your competitors in just 4 days

  218. John says

    “Disaster” as a subject line got me a huge boost recently. You could use ‘Avoid Marketing Disasters” and that will go well for you.

  219. Bob Lewis says

    Subject Line submission:

    ‘At most, you’ve got just 8 seconds to make a proposition that stops a prospect from moving on. Learn how to create these optimum subject lines at our Optimum Summit … ‘

  220. Arek says

    Your users don’t know what to do at your landing page. Help them!

  221. Niall Mackenzie says

    @Niall Mackenzie


    Optimization Summit 2012 – Get all the information you need to succeed!

  222. Bhavinee Vyas says

    Learn Everything You Need to Know about Making Landing Pages that Work

  223. Marko Tolle says

    Denver Clan reloaded – be part of it this time!

  224. Darwin Dennis says

    Maximize Happy Landing (pages) with Optimization Summit 2012

  225. Jay Currie says

    Conversion Cash Now, How?

  226. Kristian Emil Frederiksen says

    This is an experimental subject line !

  227. Kristian Emil Frederiksen says

    Testing is the new not testing !

  228. Kiril says

    No more general optimisation tips. Discover exactly what to change with one-to-one expert sessions.

  229. Benoit Arson says

    Get the changes your landing pages need by saving 300$ – Optimization Summit 2012

  230. Pieter says

    How to save $500 on your Optimization Summit 2012 ticket

  231. Jurgen Wolff says

    How thinking “it’s good enough” is costing you money

  232. Igor Mateski says

    Face-to-Face LPO Training for Early Comers to Sherpa Optimization Summit 2012. REGISTER NOW.

  233. Don Sturgill says

    This could make all the difference . . .

  234. Patty J says

    Want to Learn from the Industry’s Leading Optimization Experts? Sign Up for Training Today!

  235. Robyn says

    Optimization Summit: Geek out with your peers…increase conversions.

  236. Williams Y says

    Know about landing page optimization?

  237. Glenn Bossik says

    Landing Page Conversion Secrets

  238. Dutch Hollis says

    Crank up conversions: Learn WHAT to test at Optimization Summit 2012

  239. Dutch Hollis says

    Learn WHAT to test for $300 less: Optimization Summit 2012

  240. Rob Manuel says

    Get more landing page clicks. Discover how at Optimization Summit 2012, June 11-14.

  241. Rob Manuel says

    Squeeze more clicks from your landing page. Join us at Optimization Summit 2012 and discover how.

  242. Ben Hanson says

    If You’re Not Doing This, Your Landing Pages Will Forever Suck

  243. Todd Drain says

    Master REAL Conversion Optimization with MarketingSherpa: Sign Up For Optimization Summit 2012 Denver

    157 characters to the colon… the rest is superfluous.

  244. Rob Manuel says

    Squeeze more business from your landing page. Join us at Optimization Summit 2012 and discover how.

  245. Niall Mackenzie says

    Optimization Summit 2012 – Why you should go [short video clip]

  246. Sarah says

    Subj line: What do Peyton Manning and your landing page have in common?

    Message Headline- repeat subj line: What do Peyton Manning and your landing page have in common?

    subhead/answer: They both will undergo performance reviews in Denver.

    Then start with Dear Marketer, (etc)

  247. Barrett Young says

    4 Days of Endless Optimization Advice – The Challenge is knowing WHAT to test

  248. Barrett Young says

    4 Days of Endless Optimization Advice – We Know What To Test…Do You?

  249. Barrett Young says

    4 Days of Endless Optimization Advice – There’s A Good Chance You Need To Look At This

  250. Sarah Stiens says

    SUBJECT LINE: Testing 1, 2, 3: Are Your Landing Pages Effective?

  251. Zach says

    Transform Website Browsers Into Buyers, Discover How at Optimization Summit 2012

  252. David Morrison says

    Optimize the optimizer: Make your campaigns more effective

  253. Jeremy Barham says

    Don’t Waste This Space

    Sbjct Lns Shld B Shrt

    You’ve got like, nine words to like, SAY something

    Would Jesus open this email? Yup.

    Does THIS work better than this or *tHiS*?

    By the time you’ve read this, it’s

    p.s. I love words – could do this all day! I’d love to work with you…

  254. Drew says

    Lets try something a bit provocative …

    Sex Slaves, Slam Dancing and Online Marketing?

  255. Jill Weink says

    Make more money from your website.

    Reveal and repair the weaknesses in your website.

    Learn to convert clicks to cash every day.

  256. Nina says

    Do you know what you don’t know about landing page optimization?

  257. Kevin De Vincenzi says

    Subject line:
    Fname, I need your marketing input

    That will pull the most opens hands down 🙂

  258. Nanci Taplett says

    Watch the Video: Upping Your Landing Page Optimization

  259. Andy says

    Are Your Customers Landing Or Falling?

    Stick The Landing…Page

    Get Armed And Dangerous In Denver

  260. David Hasenbalg says

    Research shows that only the top 10% of Marketers can get people to do this.

  261. Glenn Bossik says

    Landing Page Optimization Secrets

  262. Mukesh Shah says

    Do you want your visitors to charged credit card before they leave your site? Learn…..

  263. Tom Owens says

    Find out why your landing page will get you fired.

  264. Pete B says

    Optimize This!

  265. Kevin Moreland says

    Kiss Your Competitors Good-bye

    Everyone’s calling it a game-changer for 2012 web optimization.

    Is this THE game changing optimization event of 2012

    If you’re competitors go to this event then you should too.

    4 days to make your competitors irrelevant

    If you want your competitors to win, just delete this email now

    If you’re content with your current sales level then just delete this email now

  266. Debra says

    Want 1-2-1 expert advice for landing page success?

    Optimize your way to landing page success with 1-2-1 expert advice

  267. Lyssette says

    Subject Line: Six areas to change to dominate your audience

    Subject Line:Be the dictator of your users mouse.

  268. Dave says

    Improve your marketing and save $300.

  269. Chuck says

    Transcend the BS. Join us at Optimization Summit 2012

  270. Jay Baer says

    [name], we used science to get you to respond to this email.

  271. Peter says

    Want to find the end of a rainbow AND the pot of gold? See the experts that will help you.

    How to follow your treasure map: See the experts that will help you.

    How to convert your visitors: See the experts that can help.

  272. Hunter Boyle says

    If the KPI is CTR, I’d go with a direct approach that’s all about relevance and WIIFM:

    New – Optimization Summit Agenda + $300 Discount (Ends Soon)

    Looking forward to the results.

    1. Daniel Burstein says

      Smart man to focus on the KPI, Hunter.

  273. Shannon says

    1-to-1 coaching + 6 more reasons to attend Optimization Summit

  274. Elaina says

    Don’t take the risk. Optimize YOUR landing pages: The RIGHT methods to use. When to use them. NO CONFUSION.

  275. Hunter Boyle says

    @Daniel Burstein
    Thanks. I’m all about the KPIs, amigo!

  276. Nic says

    Optimization Summit 2012 – How to optimize your web pages for guaranteed success. (register today for $300 off)

  277. Chad Baures says

    Let MarketingSherpa & MarketingExperiments experts teach you How and What to test.

  278. Rob Manuel says

    What effect would a 58.1% conversion rate increase have on your company?

  279. Joseph Hansen says

    Learn WHAT to test.

  280. matt caldwell says

    subject line: Thank you

    – trust me on this. it will win.

  281. Rob Manuel says

    What would it mean to you if you could increase your conversion rate by 58.1%?

  282. John Carswell says

    6 Keys to Successful A/B Testing

  283. Niall Mackenzie says

    Optimization Summit 2012 – 7 Reasons To Attend + Save $300 Today

  284. Brian Massey says

    Subject Line: If you’ve never seen Dr. Flint McGlaughlin, you should click on this video.

    Celebrity, mystery, clear instructions. How can I lose?

  285. Katie Wacek says

    Register today and save $300

    Don’t miss the Optimization Summit – save $300

  286. Chris Nielsen says

    Subject: Read Crap Below, or Click Here To Learn Why Optimization Summit 2012 Rocks!

    Dear Marketer,

    Once visitors reach your landing pages, do they have a clear understanding of what they should do next? Only through testing

  287. Timothy Peterson says

    Your site needs these (3) changes- with your permission, we’ll help you starting in June….

  288. Tracey Kazimir-Cree says

    1 Thing You MUST Do in Denver Before You Die

  289. Tara says

    How can we get customers to do what we want?

  290. Brian Alaway says

    How You Can Become a Certified Landing Page Optimization Expert in Just 4 Days

  291. Brian Alaway says

    Insider Secrets to Landing Page Optimization

  292. Brian Alaway says

    Discover How to Become a Certified Landing Page Optimization Expert in Just 4 Days

  293. Brian Alaway says

    The Secret to Becoming a Certified Landing Page Optimization Expert

  294. Rob Manuel says

    Upsize your landing page conversion rate with one-on-one coaching at Optimization Summit 2012.

  295. Brian Alaway says

    Watch an Epert Optimize Your Landing Page

  296. Rob Manuel says

    Turbo-charge your landing page conversion rate with one-on-one coaching at Optimization Summit 2012.

  297. Rob Manuel says

    Maximize your landing page conversion rate with one-on-one coaching at Optimization Summit 2012.

  298. therese milford says

    Get Your Customers to Take the Next Step by Learning How and What Test

  299. Zafifi says

    Subject line: [firstname], Grab Your Early Bird Discount on Optimization Summit 2012

  300. Debbie says

    It’s the sequence, stupid…

  301. Troy Wruck says

    It’s About Time We Got Personal — Advice Tailored To You!

  302. Patina Marketing says

    Convert More Visitors Into Buyers – Experts Teach You Step by Step @ Optimization Summit

    Do Nothing: Get The Same Results. Learn How to Optimize & Test to Increase Conversions

    Want to Convert Visitors Into Buyers? – Learn From Experts What Increases Conversions

    Increase ROI of Site Traffic. Learn From Experts How to Optimize & Test to Increase ROI

    Increase Sales & Conversions by Optimizing Your Site. Experts Teach Your How @ Optimization Summit.

  303. Tash says

    Enrol and optimise your landing pages

  304. Peter Hobday says

    The next step for landing pages

  305. Patty J says

    Want to Learn the Best Optimization Strategies to Grow Your Business? Here’s How!

  306. Terry Flynn says

    Subject Line #1

    {name}, Watch this FREE Video and Learn Why Smart Marketers save $500 on World Class Site Optimization Coaching

    Subject Line #2:

    Watch Dr Flint McGlaughlin on Optimization and the Chance to Save $500 on a World Class Coaching Session

    Subject Line #3:

    Save $500 on the Web Site Optimization Summit that SOLD OUT in 2011

    Subject Line #4:

    See a Free Video about Why this Landing Page Optimization Summit Sold Out in 2011

    Subject Line #5:

    Watch Dr Flint McGlaughlin on Landing Page Optimization and Make Your Own DATA DRIVEN Decision

  307. Loren McDonald says

    Landing page fixes you must make now: Save $300 for Optimization Summit 2012

  308. Rob Manuel says

    Squeeze more clicks from your landing page with one-on-one coaching at Optimization Summit 2012.

  309. Rob Manuel says

    Get more landing page clicks with one-on-one coaching at Optimization Summit 2012.

  310. Carrie says

    Overcome your testing challenges at Optimization Summit 2012

  311. Roy Pacitto says

    Smart people like you greatly improve landing pages by learning what changes to test.

  312. Rob Manuel says

    How much money will you have to lose before you get serious about landing page testing?

  313. Rob Manuel says

    How many missed opportunities will it take before you get serious about landing page testing?

  314. Rob Manuel says

    How many missed opportunities does it take for a company to get serious about landing page testing?

  315. Rob Manuel says

    How much money does a company have to lose before it gets serious about landing page testing?

  316. Rob Manuel says

    Landing page woes? Convert more with one-on-one coaching at Optimization Summit 2012.

  317. Viktor says

    1:42 video about _WHY_ you don’t want to lose $300 (Limited Time Only!)

  318. Kathy Stensby says

    Reserve Your Ticket to Landing Page Perfection

  319. Mike Hanson says

    Is Optimization your Everest? Like Tenzing Norgay & Edmund Hillary let us support you in your climb to the top!

    You know who we are, do your clients know who you are? Why optimization is such an important part of online success.

    Are you feeling lucky punk? If not take a look at our Optimization Summit and stop guessing about whether there are bullets in the gun!

  320. Rob Manuel says

    If you’re ready to get serious about conversion … join us at Optimization 2012. June 11-14.

  321. Rob Manuel says

    If you’re ready to get serious about testing … join us at Optimization 2012. June 11-14.

  322. Rob Manuel says

    If you’re serious about testing, get our one-on-one coaching at Optimization 2012.

  323. Rob Manuel says

    If you’re serious about conversion, get our one-on-one coaching at Optimization 2012.

  324. Mark says

    Nuts and Bolts of Landing Page Optimization- Don’t Wait Any Longer!

  325. Anthony B says

    One question on this, can anyone provide the info on what the from line will be? Here’s my submission:

    Optimize your landing page with 1-on-1 coaching from MarketingSherpa…

    1. Daniel Burstein says

      For this test, we will only be testing one variable — the subject line.

      Of course, if you have any good “From: field” suggestions, we’d love to hear them. We’re always looking to optimize everything we do.

  326. Chris says

    New MCES Research: Is Testing Worth Less than You Think?

    New MCES Research: Why Your Testing May Not Be Working?

    Optimization 2012: One-to-one coaching on State of the Art test methods

  327. Tom S says

    No Test, No Gain, Just Hunch, All Pain

  328. Paul says

    Daniel Burstein, Great News. . .

    {(or, [name of particular recipient]), Great News. . . }

    alternately, for an older demographic, the equivalent subject line would be:

    Daniel Burstein, Good News. . . .

  329. Jeremy Barham says

    Make ’em click, Dick.

    Or to avoid those pesky spam filters:

    Make ’em click, Rick.

  330. Jeremy Barham says

    F.L.I.N.T. Fantastic Landing-pages In No Time

  331. Jeremy Barham says

    So what makes Rick, Nick and Dick Click?

  332. Jeremy Barham says

    Learnhowtomakethemclickit Summit

  333. Jeremy Barham says

    Slick Tricks for Quick Clicks

  334. Jeremy Barham says

    Make a mint with Flint!

  335. John Matenkosky says

    Our experts will help you hammer your landing pages into shape!

  336. Karma Martell says

    A 4-Day Marketing Cure for the Unsightly Plague of Landing Page Blindness

    Optimization Summit 2012: A 4-Day Marketing Cure for the Unsightly Plague of Landing Page Blindness

    Rocky Mountain High: Register Now to Save $300 on the Denver Optimization Summit!

    When testing isn’t enough: Cure the call-to-action dilemna at Optimization Summit 2012

    Stuck in Landing Page Hell? Raise your confidence and conversions at Optimization Summit 2012

    Close the loop on landing page conversion: expert counseling at Optimization Summit 2012

    Close the loop on conversions: Personalized Coaching at the Denver Optimization Summit

    Experienced Digital Marketing Pros: Denver Optimization Summit Wants YOU

    Beyond the A/B Landing Page Test: Calls to Action that Click with Customers

    Beyond the A/B test: Calls to Action that CLICK!

    Get Intimate with your own dedicated conversion Guru: Oprimization Summit 2012

    Rocky Mountain High: Raise your CTA conversions at Optimization Summit 2012

    Has your testing hit a wall? Get your own Guru at Optimization Summit 2012

    World-class testing solutions for world-class marketers: Optimization Summit 2012

    Landing Page Optimization Summit: Learn how small changes equal big returns!

  337. Patina Marketing says

    Get Expert & Intense Training From Landing Page Optimization Experts. Attend Optimization 2012.

    Landing Page Optimization is a Science You Can Master. Start by Learning from Experts @ Optimization 2012.

    Optimize Site Content: Increase Your ROI. Experts Teach You How.

    Optimize Your Site & Increase Sales & Conversions. Experts Teach Your How.

    ROI: Convert More Visitors Into Buyers – Experts Teach You Step by Step .

    Location, Location, Location. Experts Teach How to Test & Optimize to Increase Conversions.

    Location, Location, Location. Experts Teach How to Test & Optimize to Increase ROI.

    Everything is About Location, Including Website Design. Learn How to Test & Optimize from Experts.

    ROI: Fast & Intensive Training From Experts on How & What to Test & Optimize.

    How’d You Like to Increase Sales by 10, 20 or 30%? Find out What & How to Test & Optimize from Experts.

    From: “The Marketing Gods @ Marketing Experiments”

    Since there are women on the team you should consider

    From” The Marketing Deities @ Marketing Experiments”

  338. viktor says

    one question: who is the target audience of this email? is it your customers ? attendees of the last year’s optimization summit? will it be sent to anyone who has no clue what meclabs is ? thanks

  339. Niall Mackenzie says

    Optimization Summit 2012 – Order Now for Lowest VIP Pricing

  340. Caroline says

    Optimization Summit 2012: Industry Experts Reveal What Really Works in Optimization

  341. Caroline says

    Optimization Summit 2012: Industry Experts Answer Your Most Pressing Optimization Questions

  342. Caroline says

    Optimization Summit 2012: Overcome Your Top Challenges with Actionable Training

  343. Caroline says

    Optimization Summit 2012: Discover How to Optimize Your Landing Pages for Maximum Conversion

  344. Caroline says

    Optimization Summit 2012: Discover What Really Works in Optimization [Order Now & Save Up to 30%]

  345. Caroline says

    15 Years of Research Revealed: What Really Works in Optimization [Optimization Summit 2012]

  346. Jeremy Barham says

    We’re suggesting investing in testing (and retesting): OS 2012

  347. Jeremy Barham says

    Bounce Rates Plummet at the Optimization Summit!

  348. Nick Passalacqua says

    Your website is losing money. Experts will pay you $300.00 to turn it profitable.

    Your website is losing money. Experts will pay you $300.00 to listen to a simple solution.

    Leading experts will pay you $300.00 to turn your website profitable.

    *sorry for the previous typo my iPhone has a mind of it’s own*

  349. Nick Passalacqua says

    Leading experts will pay you $300.00 to make your website more profitable.

  350. Elisha Tan says

    This headline has the highest open rate. Can it work for you too?

  351. Zafifi says

    Special Invitation For [email] – VIP Ticket For Optimization Summit 2012

  352. Otis Maxwell says

    You didn’t say whether this will continue to run after the early bird ends so I wrote a few options both ways….

    “Intrique” approach… with early bird:
    Subj: Why your web visitors aren’t clicking… here’s $300 to find out.
    Subj: Why your landing pages aren’t converting… here’s $300 to find out.
    Subj: Want more web conversions? Here’s $300 to get started.

    After early bird ends:
    Why your web visitors aren’t clicking… register now to find out.
    Why your landing pages aren’t converting… register now to find out.
    Want more web conversions? Join us in Denver and find out how to get them.

    Straightforward approach… included because one of your referenced articles said your audience will click on anything that says “Optimization Summit”:
    With early bird:
    Subj: Optimization Summit 2012 is coming… save $300 when you act fast!
    After early bird ends:
    Subj: Optimization Summit 2012 is almost here … sign up before we sell out!

  353. Bethany says

    Subject Line:
    What Needs to Change?

  354. Dave says

    Dr. Flint McGlaughlin Shows You How To Optimize For Maximum Conversion.

  355. Amy Harold says

    What is the next step in marketing?

  356. Jessica M says

    Learning Landing Page Optimization from the Experts

    Discover the Best Landing Page Tips from the Experts

  357. Niall Mackenzie says

    @Niall Mackenzie

    Optimization Summit 2012 – Order Now for Lowest VIP Pricing [ENDING SOON]

  358. Niall Mackenzie says

    Optimization Summit 2012 – Get One-to-One Coaching – Don’t Miss Out! [1st-come 1st-served]

    Optimization Summit 2012 – Unique Opportunity – One-to-One Coaching [1st-come 1st-served]

  359. Erika Roe says

    Are your conversions “rocky”? Come to Denver to find out how to get more conversions.

  360. Krista A. says

    We’re Giving You $300 To Find Out Why You’re Landing Pages Aren’t Taking Off

  361. Niall Mackenzie says

    Optimization Summit 2012 – Watch this 1min 42sec video starring Dr. Flint McGlaughlin

  362. Rob Manuel says

    Book by April 30th and save $300 on expert one-on-one coaching at Optimization Summit 2012.

  363. Rob Manuel says

    Save $300 while increasing your conversion rate with one-on-one coaching at Optimization Summit 2012.

  364. Jeremy Barham says

    Don’t waste any more traffic: LEARN TO CONVERT IT

  365. Jeremy Barham says

    Learn how to SHOW your visitors where to click…

  366. Ann Swanson says

    Why won’t they click? Better landing pages at a $300 discount.

  367. mark goggin says

    Here are my subject lines…
    1) What your website can do for you, depends on what you can do for your website. See detail here..
    2) Steal our business-building secrets cheap…details here…
    3) Get these proven, money-making optimization secrets cheap…details here…
    4) the marketers ultimate secret weapon…details here
    5)How to get “too good to be true” results almost overnight…
    6)How to become a legendary marketer overnight…
    7) How to optimize your landing pages till you dominate your niche..
    8) Supercharge your marketing at the Optimization Summit…
    9) If you want to skyrocket sales — do this to your landing pages…
    10) Discover the one change that will increase revenue on your website..

  368. Jeremy Barham says

    Stop confusing your visitors: Start showing them what to do.

  369. Manuel says

    Still dreaming about the perfect Landing Page? Wake up, perfection’s here!

  370. Lorie says

    Best-Performing Subject –
    4 Days And Your Landing Page Will Do This…

  371. Kevin Donlin says

    RE: The video showed a bald man. Why?


    1) starting the subject with RE: sets it apart from 90-95% of the emails in their in-box

    2) asking a question opens a loop in the reader’s brain that they want closed

    3) referring to the video in the email forces readers to click on it to answer the question, Why? and close the loop

    … and asking questions in the subject has often performed well in the email promotions that I’ve written since 1994.

  372. Jon Kaplan says

    Let your Prospects be your guide; Create Landing Page Options that make your Tests more Effective

  373. Maria Spinola says

    Marketing Optimization: What To Do When You Don’t Know What To Do

  374. Maria Spinola says

    SUBJECT LINE #1: “Marketing Optimization: What To Do When You Don’t Know What To Do”

    Reason why (of this subject line):
    1.Marketing Optimization: Selects the audience and the subject covered (we are measuring CTR, not open rate)
    2.When You Don’t Know What To Do: Marketing Optimization is not easy!
    3.What To Do: Promises very useful information

  375. Maria Spinola says

    SUBJECT LINE: “Why 85% of marketers DON’T KNOW WHY they’re running every test they run!”

    Reason why (of this subject line):
    1) 85% of marketers DON’T KNOW WHY they’re running every test they run!”: If I’m the right audience, now I understand why I don’t know the answer to “Why am I running this test?”. And it will make me feel: “I’m not the only one!”
    2) Why: Promises an answer.

  376. Maria Spinola says

    SUBJECT LINE: What happens when marketing optimization is done badly?

    Reason why (of this subject line):
    – If I’m the right audience, this headline will make me wonder: “Am I guilty (maybe, without realising) of the consequences (that I need to find out) of bad optimization tests?”

  377. Niall Mackenzie says

    Maximize Your Website’s Profits with Optimization Summit 2012 [WATCH this 1min 42sec video]

    Optimization Summit 2012 – Maximize Your Website’s Profits [WATCH this 1min 42sec video]

    Optimization Summit 2012 – Maximize Your Website’s Profits + Save $300 [ENDS SOON]

  378. Niall Mackenzie says

    Optimization Summit 2012 – Maximise Your Leads & Profits [1min 42sec video]

  379. Maria Spinola says


    SUBJECT LINE: The optimization summit where you will, truly, solve your most pressing questions

    Reason why (of this subject line):
    1) The optimization summit: Direct
    2) where you will, truly, solve: the big benefit of this summit… and some credibility (truly)
    3) your most pressing questions: the big audience problem(s)

  380. Cathy says

    This subject line is a test. (Find out if it should be.)

  381. Maria Spinola says


    SUBJECT LINE: The Cold, Hard Truth About Marketing Optimization

    Reason why (of this subject line):
    1.The Cold, Hard Truth About: Curiosity: “I have to know”. Believe: “Someone is about to tell the true”. Beside that, it’s align with the email (including the lead).
    2.Marketing Optimization: select the audience

  382. Susan B says

    [FirstName] – are you going to be there? Please RSVP

  383. Kean says

    Revealed: Optimization Secrets from over 10,000 optimization experiments

  384. Maria Spinola says


    SUBJECT LINE: You Are Optimizing Harder than Ever… Make It Pay!

    Reason why (of this subject line):
    1.You Are Optimizing Harder than Ever: You are doing your best….
    2.Make It Pay!: …but, maybe, the results are not the best.
    3.You Are Optimizing Harder than Ever… Make It Pay!: It’s not your fault. Gain the knowledge you need. Implies the promise of the dream result

  385. Guy Cunningham says

    1- You’re out of ideas, but you still need to improve your results. Join us at Optimization Summit 2012.
    2- How to improve CTR when you’re out of ideas – Join us at Optimization Summit 2012.
    3- Hungry for new ideas to improve CTR? Join us at Optimization Summit 2012.
    4- Trying to improve CTR? Open to new idea? Join us at Optimization Summit 2012.
    5- Continuing to improve CTR after you’ve already made gains. Optimization Summit 2012.
    6- Already beating industry CTR norms? You can STILL improve! Optimization Summit 2012.

  386. Rob Piilonen says

    Get One-to-One Advice and Get Optimized

    Also, this email seems to go against one of the main points I hear here often – the email is supposed to generate clicks, not sell the product. I’d expect to see a shorter, punchier email with less click options (maybe sell the video and have it on the landing page).

  387. Susan B says

    Are you available June 11-14?

  388. Chris Olive says

    Here are a few options;
    1) Question everything
    2) How to test everything
    3) Better design, better results
    4) What are your peers testing?

  389. l kovel says

    The pros secrets to creating winning click throughs.

  390. Maria Spinola says


    SUBJECT LINE: All the effort and resources you invest in testing and optimization gets you to where you want to go?

    Reason why (of this subject line):
    1.All the effort and resources you invest in testing and optimization: Huge investement…
    2.gets you to where you want to go?: …but, maybe, the results are wimpy!
    3.This headline acknowledges what the audience already knows and feel, and leave the promise of help one-to-one (as is the case of this summit)

  391. Maria Spinola says


    SUBJECT LINE: The Curse of Marketing Optimization… Time to Change!

    Reason why (of this subject line):
    1) The Curse of Marketing Optimization…: Will appeal to the one’s that feel overwhelmed!
    2) Time to Change!: call-to-action

    Note: “Time to Change!” can be optional. We need to test it.

  392. Tim Watson says

    Optimization Summit 2012 free video preview + $300 saving before 30th April.


    The people getting this email have already had several about the summit.
    They are probably aware of the summit and the summit focus.
    The subject line has to offer something new about the summit.
    The subject line offer is to get the open rather than sell the ticket.

  393. Jeremy Barham says

    $300 off a Flinterview! Trust the best to teach you how to test…

  394. Beth says

    OPTION 1
    Optimization Summit – Build Killer Landing Pages that Convert + Save $300

    OPTION 2
    Want Killer Landing Pages that Convert? Save $300: Optimizaiton Summit

  395. Maggie O says

    You Can’t be Amazing at Everything… but You Can Increase ROI

  396. Nikki says

    You know HOW to test. Now learn WHAT to test. It’s all inside!

    Save $300 on Optimization Summit 2012 – There’s still time!

    Optimization Summit 2012 – Make every landing page effective.

    Make every landing page effective. Industry secrets inside!

    The secret to an effective landing page is…

    Landing page testing: The answer to all your problems.

  397. Micah Hatton says

    1. Better landing page results through testing: What you need to know
    2. Why testing works – and how you can do it better
    3. Test for the best: Learn how to optimize your landing pages at Optimization Summit 2012
    4. Optimization Summit 2012: Learn to leverage testing for your landing pages
    5. Optimization Summit 2012: Special pricing ends April 30

  398. Janelle says

    Why on earth did we pay $1900 for this subject line? Find out at Optimization Summit 2012.

  399. Niall Mackenzie says

    Optimization Summit 2012 – Speakers List Now Up! + Save $300 Today

  400. Brian Alaway says

    Landing Page Secrets Revealed

    How to Design a Great Landing Page

    Expert Testing Reveals What Makes Your Landing Pages Convert

    How to Test, Optimize and Convert Like the Pros

  401. Elise says

    Test your way to success!

  402. Steven Saint-George says

    Subject line: 10 Reasons why you shouldn’t attend Optimization Summit 2012
    Subject line: Be better than average: Join us for Optimization Summit 2012
    Subject line: Learn secrets that will make your conversions soar higher than the Mile High City: Join us in June for Optimization Summit 2012
    Subject line: Our Experts Can’t Predict The End Of the World But We Can Show You How To Increase Conversions Month Over Month: Join Us For Optimization Summit 2012
    Subject line: Optimization Summit 2012: Miss It And You’ll Be Missing Clients in 2013!
    Subject line: 10 Million Reasons To Attend Optimization 2012
    Subject line: 10,000 Landing Pages Tested and Optimized! We Know Optimization and YOU can too. Attend Optimization Summit 2012
    Subject line: Master Optimization and Conversions In 24 hours: Optimization Summit 2012
    Subject line: Only The Best Will Attend Optimization Summit 2012
    Subject line: You’ll Never Be The Best By Reading Articles About Optimization: Learn From The Pros At Optimization Summit 2012
    Subject line: Impress Your Clients, Wow Your Boss, Be Your Best: Optimization Summit 2012
    Subject line: Love What You Do. Be An Optimization Rock Star! Attend Optimization Summit 2012
    Subject line: Exceed Your Goals, Master Your Craft, Be A Trail Blazer! Optimization Summit 2012
    Subject line: Move The Needle, Exceed ROI Goals, Be More Profitable: Attend Optimization Summit 2012
    Subject line: Be Inspired, Be Excellent, Be The Best! Optimization Summit 2012
    Subject line: Optimization Summit 2012: We’re Pushing The Limits To Make You The Best. Join Us in Denver June 11-14

  403. ANUJ says

    Sub: Turn Clicks to Clients @ Optimization Summit 2012

  404. Janus says

    Get armed in Denver for killer conversion rates

  405. Cheryl Ayres says

    So – who won?

  406. Daniel Burstein says

    Thanks for asking. We had 897 entries, so our research team, and the Copyblogger team, are currently culling through them.

    We will then run the tests, decipher the results, and share them with the MarketingExperiments audience. Stay tuned. 🙂

  407. Brett Farmiloe says

    What a great campaign to engage potential attendees and draw attention to the summit. Well executed.

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