The Marketing-Sales Funnel: Gravity is not your friend

The funnel is a convenient paradigm for the complex process of guiding a potential customer from initial interest to final conversion. Convenient, yet flawed.

Dr. Flint McGlaughlin elaborates in an interview with Jim Ducharme, Community Manager, GetResponse Email Marketing, in this video from MarketingSherpa Email Summit 2012.

 

 

A few key points:

1:05 – The flawed image of the traditional Marketing- Sales funnel. “Gravity is not our friend”

1:58 – The “gravity” you, as a marketer, must overcome

3:08 – The “yeses” you need to get from your customers to make that happen

 

Related Resources:

Video produced in cooperation with GetResponse Email Marketing. See more at: http://www.getresponse.com/promo/emailtv

Marketing-Sales Funnel Optimization: 3 questions to ask as you kickoff 2012

Marketing Funnel: How to optimize your Sales and Marketing funnel in 5 steps

B2B Funnel Optimization: What happens after you capture the lead?

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4 Comments

  1. Bill Solano says

    It really makes sense that we need to attract with a value proposition. Micro steps to get the prospect to make it happen, the more “yeses” throughout the process will make them into a paying customer in the end. This is brilliant.

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