Marketing Intuition Contest: Which landing page generated more conversions?
It’s time, once again, to test the mettle of your marketing intuition. If you’ve never taken part in one of these before, here’s the premise:
Every so often we give our blog readers the chance to predict the outcome of the featured test in an upcoming Web clinic.
For today’s contest, we’re featuring two treatments that will be discussed in depth in “Hidden Friction: The 6 silent killers of conversion.” You can register and tune in today at 4:00 p.m. EDT to find out the conclusion to the test below.
What’s at stake this time?
This time we have a single prize for a single winner: a 2011 B2B Summit Training DVD ($299 value) with more than six hours of B2B Summit training footage. [Note: The landing page for that DVD link is for a DVD and Benchmark Report bundle. This contest is for the DVD alone.] All you need to do to enter the contest is leave a comment on this blog post stating two things:
- Which treatment you think won
- Why you think it won
The winner will receive a copy of the B2B Summit DVD and be featured on the blog as the marketing expert he or she truly is!
Now that housekeeping is out of the way, here’s the test:
(To view the slides in full screen mode, simply click the 4-arrow square in the bottom right corner of the SlideShare window)
Which landing page generated a higher sign up rate?
One of these landing pages out-performed the other with a higher sign-up rate. Tell us which treatment performed better and why in the comments for your chance to win a B2B Summit DVD. The deadline for this contest is today at 4:00 p.m. EDT.
Congratulations to all of our commenters! This might be one of the first times every commenter predicted the correct treatment.
In the actual test, the treatment out-performed the control in lead rate by 19.6%. If you would like to view the slides from yesterday’s presentation, they are now available on Slideshare.
As far as winning the contest, it was a close call. Almost everyone mentioned something that was likely a contributor to the increase in conversion. But the editorial team decided on giving the official prize to D Bnonn Tennant for his particularly keen insight into eye-path, specificity, and copy problems of BOTH the control and treatment and still choosing the treatment in spite of all those problems.
Thank you again to all who commented!
Hidden Friction: The 6 silent killers of conversion – Free Web clinic Today, March 14, 2012 at 4:00-5:00 p.m. EDT