Author

Daniel Burstein 323 posts 125 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Email Marketing

Email Marketing Video: Crafting effective email messages

Daniel Burstein Dec 3, 2012 2

With Email Summit 2013 in Las Vegas quickly approaching, we wanted to share Flint McGlaughlin’s full keynote from Email Summit 2012. Learn how the following terms can help you optimize your email marketing: “micro-yeses,”…

Social Marketing

A/B Split Testing on Facebook Tabs

Daniel Burstein Nov 28, 2012 5

Social media networks provide opportunities for marketers to learn more about their customers through testing. Read on to learn what our sister company, MarketingSherpa, learned about its audience by performing an A/B split test on Facebook…

Value Proposition

Value Proposition: Why do customers act?

Daniel Burstein Nov 21, 2012 3

Why do some people camp out in front of Apple stores for the latest iPhone releases, wait in line for hours to vote? This slide from the MECLABS Value Proposition Development online course sums your customers’ decision-making process up in…

Shopping Cart Optimization: 4 tips from your peers

Daniel Burstein Nov 14, 2012 0

With the holiday shopping season looming, optimizing your shopping cart add some serious ROI to your bottom line. Read further to learn more about optimizing shopping carts from your peers as they share their insights and strategies.

Conversion Marketing

Conversion Rate: Average website conversion rates, by industry

Daniel Burstein Nov 2, 2012 10

Conversion rate averages can help can help you assess where your marketing stacks up among your industry peers. Read further to learn more on how certain industries are fairing as you work on your own conversion rate optimization efforts.

Social Marketing

Content Marketing: Are users more likely to convert with only one article featured or multiple…

Daniel Burstein Oct 26, 2012 0

Optimizing a content marketing campaign can be difficult for any marketing team. Read further to learn more about a case study featured in one of our recent web clinics in which a physician-only social network was able to reduce their cost…

Social Marketing

Launch and Learn: How marketers can keep up in a real-time world

Daniel Burstein Oct 24, 2012 4

Marketing is an ever-changing marketplace, and social media, content marketing and digital marketing have only decreased the small timeframe you have to respond. So how can the marketer deal with this? Launch and learn, with a little help…

Value Proposition

Value Proposition Testing: 64% of marketers say landing pages are most effective

Daniel Burstein Oct 22, 2012 0

Landing pages are the most effective method for testing value propositions, according to recent research from MarketingSherpa. Read on for a three-stage approach to value propositions that you can use to aid your testing efforts.

Content Marketing: Tactics that have worked for your peers

Daniel Burstein Oct 15, 2012 7

Over half of all marketers use content marketing as a lead generation tactic. Learn more about content marketing from your peers as they share their insights into what really works.

Digital Analytics

Validity Threats: How we could have missed a 31% increase in conversions

Daniel Burstein Oct 10, 2012 0

Test validity is an assurance that the results from your tests actually reflect what is going on in the real world. Review the experiment to learn more about how a greater understanding of test validity helped to find a conversion lift that…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Webinar Testing: Slight title change produces 45% increase in clickthrough rate

Daniel Burstein Oct 8, 2012 6

Adding clarity to the message in your subject line is one the easiest changes to test that can often yield higher CTR's. Review the experiment to learn more about subject line testing and why clarity in your message will often outperform…

Email Marketing

Email Optimization: 72% of marketers test subject lines

Daniel Burstein Oct 5, 2012 3

Subject line testing is the most frequent email element marketers are testing to optimize email performance. Read the charts to learn more about subject line testing and audience targeting to aid your email optimization efforts.

A/B Testing

Customer Theory: How we learned from a previous test to drive a 40% increase in CTR

Daniel Burstein Sep 28, 2012 3

Customer Theory is an understanding of the customer that enables marketers to predict the total response to a given offer. To learn how customer theory can aid your testing efforts, read on for a PPC experiment performed by MECLABS…

Lead Generation

B2B Lead Gen: A/B split test helps increase quote requests 262%

Daniel Burstein Sep 26, 2012 4

Friction and anxiety are two conversion killing elements that can be corrected easily with minimal cost. Review the experiment to learn more about how one B2B company saw an increase in conversion of 262% by reducing friction and anxiety.…

Email Marketing

Email Messaging Test: 104% increase in conversion from rented list

Daniel Burstein Sep 24, 2012 2

Common email marketing errors can cost your marketing team lower conversion rates and lost revenue. Read the case study to learn more about email marketing errors and how to avoid them.

Conversion Marketing

Website Optimization: 1,915 marketers rank the top optimization goals

Daniel Burstein Sep 21, 2012 2

Website optimization has become one of the most important priorities in digital marketing. Learn three insights into how you can use website optimization to aid your testing efforts.

Conversion Marketing

Website Optimization: How your peers improve conversion rate

Daniel Burstein Sep 17, 2012 1

Website optimization can produce a greater ROI on the costs of driving traffic to your website. Learn three successful strategy insights you can use to aid your optimization efforts.

A/B Testing

Webinar Email Testing: 2.7% increase in CTR from extremely simple change

Daniel Burstein Sep 7, 2012 3

Listening to your customers and making small changes can produce lifts and set a larger stage for additional tests and new markets. Learn two lessons from a MarketingExperiments webinar invite test that you can use to increase your customer…

Landing Page Optimization: For the best test ideas, look beyond yourself

Daniel Burstein Sep 5, 2012 12

Finding the next testing idea to keep the conversion rate rising is often one of the most difficult challenges a marketing team faces. Learn how the MECLABS analysts use peer review sessions to make test planning an organization wide…

Conversion Marketing

Homepage Optimization Applied: Get ideas for your next homepage test

Daniel Burstein Aug 31, 2012 1

Homepage optimization can be challenging for the marketing team trying to discover what works on a company's homepage as visitors with a broad range of motivations pour in from multiple traffic sources. Watch the excerpt of the recent Web…

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