Author

Daniel Burstein 323 posts 125 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

A/B Testing

Marketing Experiment: Learn from our split testing mistakes

Daniel Burstein Jan 9, 2014 2

We recently held a subject line experiment contest with the fine folks at Copyblogger. Although it was nice to have a little fun, we wanted to offer a few caveats gleaned from the experience. Learn more about some of the (intentional)…

Email Marketing

Email Marketing: What elements of your offer get people to click? [Subject line contest winner…

Daniel Burstein Jan 7, 2014 2

We recently launched a subject line writing contest here on the MarketingExperiments Blog using a product from our sister company, MarketingSherpa: Email Summit 2014 in Las Vegas. The point of this contest was to gather possible subject…

A/B Testing

A/B Testing for Fun and Profit [Subject Line Writing Contest]

Daniel Burstein Dec 3, 2013 220

If you’ve read the MarketingExperiments Blog for any length of time, you know that A/B testing and conversion optimization can be a very profitable endeavor. Read this post to learn about the chance to win a ticket to MarketingSherpa Email…

Lead Generation

Lead Gen: The 3 pillars of lead generation

Daniel Burstein Sep 26, 2013 1

Next week at Lead Gen Summit 2013 in San Francisco, lead gen marketers will have the chance to learn about A/B testing, landing page optimization and many other essential elements of lead generation. Before the Summit commences, read about…

Conversion Marketing

Marketing Optimization: Are you tracking website optimization ROI?

Daniel Burstein May 20, 2013 3

Live from Optimization Summit 2013, read this MarketingExperiments blog post to discover how data has changed the way marketers develop more informed and better tracked ideas.

Conversion Marketing

Landing Page Optimization: Help improve this page for a chance to win an LPO Online Course

Daniel Burstein May 9, 2013 12

In this MarketingExperiments blog post, share your test ideas as a comment in the post for a chance to win a free LPO Online Course. The best test idea for this page will win the course.

Copywriting: How long (or short) should your copy be?

Daniel Burstein May 6, 2013 13

In the upcoming Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will unpack what over 10,000 webpage tests reveal about optimal webpage copy length. But first, hear from three of your peers about how long, or short, webpage copy…

A/B Testing

A/B Testing: SAP increases conversion 62% by using images

Daniel Burstein May 1, 2013 9

In this MarketingExperiments blog post, hear how SAP increased conversion 62% by using images on its site pages. Learn more from SAP's Test Lab at MarketingSherpa and MarketingExperiments Optimization Summit 2013, May 20-23, in Boston.

Product Pricing: 4 tips for communicating price in your marketing

Daniel Burstein Apr 24, 2013 3

In this MarketingExperiments blog post, we heard from a member of the MarketingExperiments community on how to communicate price in your marketing. Read on for four tips and be sure to watch the Web clinic today, "When Should You Reveal…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Web Usability: Long landing page nets 220% more leads than above the fold call-to-action

Daniel Burstein Apr 17, 2013 18

In this MarketingExperiments blog post, find out how a below the fold call-to-action lead to a 220% increase in leads for Sierra Tucson.

Value Proposition: How do you create an effective value prop?

Daniel Burstein Apr 10, 2013 0

In this MarketingExperiments blog post, we hear from the MarketingExperiments community about value proposition. Watch the Web clinic replay of Austin McCraw, Senior Editorial Analyst, MECLABS, discuss how to use email to discover your…

Conversion Marketing

Marketing Optimization: The 3 phases of evidence-based marketing

Daniel Burstein Apr 5, 2013 10

In this MarketingExperiments blog post, learn the three phases of evidence-based marketing. Use the tips from this post as well as the related resources to improve your own marketing efforts to rely on science, not a gut feeling.

Conversion Marketing

Web Usability: The Squint Technique and other insights from your peers

Daniel Burstein Mar 27, 2013 6

In the recent Web clinic, Flint McGlaughlin, Managing Director, MECLABS, discussed Web usability, and how it relates to conversion optimization. Read on for insights from your peers about this topic and how they apply their own unique…

Marketing Questions: Making claims for new products, e-commerce landing pages

Daniel Burstein Mar 25, 2013 1

In this MarketingExperiments blog post, we answer some of the questions we ran out of time to answer during the previous Web clinic, "Converting PPC Traffic." Read on to hear questions from your peers and learn about establishing…

PPC Optimization: Tips from your peers on regional differences, Google Product Listing Ads,…

Daniel Burstein Mar 13, 2013 6

With pay-per-click (PPC) advertising, marketers pay money every time an ad drives someone to a landing page, so improving conversion is crucial to a healthy ROI. Read on to hear from your peers about how to optimize PPC conversion for…

Conversion Marketing

Marketing Management: Can you create a marketing factory?

Daniel Burstein Mar 8, 2013 1

In the MarketingSherpa Executive Guide to Marketing Personnel, marketers indicated a challenge in a scarcity of skilled individuals in their marketing departments. To overcome this issue, marketers would benefit from using a patented,…

Email Marketing

Email Copywriting: Simplification, specificity, focus on customer generates 400% increase in CTR

Daniel Burstein Mar 4, 2013 3

In this MarketingExperiments blog, learn from one marketer's efforts to improve their email marketing by examining a step-by-step guide of their email copy. The results of these tests generated a 400% increase in CTR. These impressive tests…

Email Marketing

Email Marketing: Email has become another way to interrupt people’s lives

Daniel Burstein Mar 1, 2013 1

In an interview at Email Summit 2013, Flint McGlaughlin, Managing Director, MECLABS, revealed how email marketing can be the biggest challenge for marketers. Providing valuable insight, Flint offered advice to help keep the relationships…

Value Proposition: A simple spreadsheet to help you categorize your products’ value

Daniel Burstein Feb 27, 2013 8

Keeping customers in mind during all marketing efforts such as email sends, meetings and campaigns is important to rank your products’ value. Using the MarketingExperiments Value Proposition Spreadsheet in this blog, marketers can rank…

Digital Analytics

Marketing Analytics: 20% of marketers lack data

Daniel Burstein Feb 25, 2013 3

In the MarketingSherpa 2013 Marketing Analytics Benchmark Report, 20% of marketers surveyed said they have very little or no data on their customers’ behavior. Read on to learn how marketers can begin or improve their data efforts by…

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