Author

Daniel Burstein 317 posts 124 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Copywriting: How long (or short) should your copy be?

Daniel Burstein May 6, 2013 13

In the upcoming Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will unpack what over 10,000 webpage tests reveal about optimal webpage copy length. But first, hear from three of your peers about how long, or short, webpage copy…

A/B Testing

A/B Testing: SAP increases conversion 62% by using images

Daniel Burstein May 1, 2013 9

In this MarketingExperiments blog post, hear how SAP increased conversion 62% by using images on its site pages. Learn more from SAP's Test Lab at MarketingSherpa and MarketingExperiments Optimization Summit 2013, May 20-23, in Boston.

Product Pricing: 4 tips for communicating price in your marketing

Daniel Burstein Apr 24, 2013 3

In this MarketingExperiments blog post, we heard from a member of the MarketingExperiments community on how to communicate price in your marketing. Read on for four tips and be sure to watch the Web clinic today, "When Should You Reveal…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Web Usability: Long landing page nets 220% more leads than above the fold call-to-action

Daniel Burstein Apr 17, 2013 18

In this MarketingExperiments blog post, find out how a below the fold call-to-action lead to a 220% increase in leads for Sierra Tucson.

Value Proposition: How do you create an effective value prop?

Daniel Burstein Apr 10, 2013 0

In this MarketingExperiments blog post, we hear from the MarketingExperiments community about value proposition. Watch the Web clinic replay of Austin McCraw, Senior Editorial Analyst, MECLABS, discuss how to use email to discover your…

Conversion Marketing

Marketing Optimization: The 3 phases of evidence-based marketing

Daniel Burstein Apr 5, 2013 10

In this MarketingExperiments blog post, learn the three phases of evidence-based marketing. Use the tips from this post as well as the related resources to improve your own marketing efforts to rely on science, not a gut feeling.

Conversion Marketing

Web Usability: The Squint Technique and other insights from your peers

Daniel Burstein Mar 27, 2013 6

In the recent Web clinic, Flint McGlaughlin, Managing Director, MECLABS, discussed Web usability, and how it relates to conversion optimization. Read on for insights from your peers about this topic and how they apply their own unique…

Marketing Questions: Making claims for new products, e-commerce landing pages

Daniel Burstein Mar 25, 2013 1

In this MarketingExperiments blog post, we answer some of the questions we ran out of time to answer during the previous Web clinic, "Converting PPC Traffic." Read on to hear questions from your peers and learn about establishing…

PPC Optimization: Tips from your peers on regional differences, Google Product Listing Ads,…

Daniel Burstein Mar 13, 2013 6

With pay-per-click (PPC) advertising, marketers pay money every time an ad drives someone to a landing page, so improving conversion is crucial to a healthy ROI. Read on to hear from your peers about how to optimize PPC conversion for…

Conversion Marketing

Marketing Management: Can you create a marketing factory?

Daniel Burstein Mar 8, 2013 1

In the MarketingSherpa Executive Guide to Marketing Personnel, marketers indicated a challenge in a scarcity of skilled individuals in their marketing departments. To overcome this issue, marketers would benefit from using a patented,…

Email Marketing

Email Copywriting: Simplification, specificity, focus on customer generates 400% increase in CTR

Daniel Burstein Mar 4, 2013 3

In this MarketingExperiments blog, learn from one marketer's efforts to improve their email marketing by examining a step-by-step guide of their email copy. The results of these tests generated a 400% increase in CTR. These impressive tests…

Email Marketing

Email Marketing: Email has become another way to interrupt people’s lives

Daniel Burstein Mar 1, 2013 1

In an interview at Email Summit 2013, Flint McGlaughlin, Managing Director, MECLABS, revealed how email marketing can be the biggest challenge for marketers. Providing valuable insight, Flint offered advice to help keep the relationships…

Value Proposition: A simple spreadsheet to help you categorize your products’ value

Daniel Burstein Feb 27, 2013 8

Keeping customers in mind during all marketing efforts such as email sends, meetings and campaigns is important to rank your products’ value. Using the MarketingExperiments Value Proposition Spreadsheet in this blog, marketers can rank…

Digital Analytics

Marketing Analytics: 20% of marketers lack data

Daniel Burstein Feb 25, 2013 3

In the MarketingSherpa 2013 Marketing Analytics Benchmark Report, 20% of marketers surveyed said they have very little or no data on their customers’ behavior. Read on to learn how marketers can begin or improve their data efforts by…

Email Marketing

Email Marketing: What you can learn from an 80% decrease in clickthrough rate

Daniel Burstein Feb 13, 2013 2

For marketers, seeing a positive increase in test results is the ultimate goal. However, receiving a loss in your testing can lead to other discoveries that will transform losses into gains. Seeing losses can prove the status quo is being…

Digital Analytics

Marketing Analytics: 4 techniques to discuss with your data analysts

Daniel Burstein Feb 11, 2013 0

For all marketers, marketing data analytics is essential to predicting customer behavior. However, only a small percentage of marketers are creating and testing hypotheses. In this webinar replay, MarketingSherpa presenters explain…

Email Copywriting: Tips from 3 of your peers

Daniel Burstein Feb 4, 2013 6

Email copywriting is essential to optimization and if done effectively, marketers will achieve gains. Your peers have sounded off on techniques in crafting intro lines, gearing your message to the appropriate audience (B2B and B2C) and…

Email Marketing

Email Marketing: How do customers read your emails?

Daniel Burstein Feb 1, 2013 1

Watch as Flint McGlaughlin, Managing Director, MECLABS, explains how customers react to your email marketing sends. The full Web clinic video replay is also available for additional learning on the optimization of email sends.

Email Marketing

Email Marketing: 7 resources for email optimization

Daniel Burstein Jan 30, 2013 6

With Email Summit 2013 approaching, the MECLABS team shares additional insight in email marketing optimization. A vast number of resources, including these seven, will complement the knowledge shared at the event.

Credibility: 9 elements that help make your marketing claims more believable

Daniel Burstein Jan 28, 2013 1

Unless your value proposition is believable, it is essentially worthless. You must be transparent, specific, and provide proof of the truth. Read on for nine types of proof you can provide your prospective customers.

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Author

Daniel Burstein 317 posts 124 comments