Author

Daniel Burstein 323 posts 125 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

A/B Testing

How a Cloud-Based Video Creation Service Uses Testing to Better Understand What Customers Want

Daniel Burstein Sep 10, 2015 0

What assumptions do you make about your customers? How do you validate if those assumptions are true or actually damaging conversion? A/B testing can help you discover what really works with your customers. Watch this interview with Brad…

Value Proposition

Value Proposition: Lessons from interviews with 50 business leaders

Daniel Burstein Jun 22, 2015 1

“It’s no longer selling, it’s engaging in a way that matters.” At Email Summit 2015, Jose Palomino, Founder and CEO, Value Prop Interactive, and author of "Value Prop - Create Powerful Value Propositions to Enter and Win New Markets,"…

Value Proposition

Process-Level Value Proposition: How marketing can leverage the value it creates

Daniel Burstein May 18, 2015 0

Sometimes it's the little things that set you apart from your competitors in your customers' minds. Read on to learn how a simple Hallmark sticker was able to communicate the company's value proposition relatively inexpensively, setting the…

Email Marketing

Email Marketing and Copywriting: Why you should send “spam”

Daniel Burstein Apr 30, 2015 3

As email marketers, we're taught to never use certain words for fear of upsetting the almighty spam filter. But maybe our fears are more irrational than we thought. In this MarketingExperiements Blog post, learn about a recent test that…

Copywriting: 5 Proven Discoveries That Strengthen Copy

The Writer’s Dilemma: How to know which marketing copy will really be most effective

Daniel Burstein Feb 5, 2015 7

Testing and optimization is an ongoing process, and this MarketingExperiments Blog post takes you inside a subject line test that involved submissions from our research teams at MECLABS and Moz and you, the MarketingExperiments reader. Read…

A/B Testing

A/B Testing: How to improve already effective marketing (and win a ticket to Email Summit in Vegas)

Daniel Burstein Jan 5, 2015 183

In this MarketingExperiments blog post, we run a subject line experiment using you, our audience. Read on to find out how you can participate and have a chance to win two tickets to Email Summit 2015.

Conversion Marketing

Responsive Design: How Fathead gets out of the way of its customers

Daniel Burstein Dec 1, 2014 0

Responsive design is an optimization challenge for marketers. Essentially, you have to find multiple designs across multiple devices that are all optimized for conversion. In this post, watch a short video featuring Michael Layne, Director…

Digital Advertising

How to Improve Conversion of Your Online Ads

Daniel Burstein Nov 10, 2014 1

This MarketingExperiments Blog post provides an overview on improving the performance of online advertising from display to pay-per-click. To provide a guidepost, we share a MECLABS (parent company of MarketingExperiments) heuristic for…

Email Marketing

Email Marketing: Compliance-related re-engagement campaign messaging increases conversion 49%

Daniel Burstein Sep 4, 2014 2

A large email subscriber database might look impressive, but an engaged email subscriber database leads to effective campaigns. This blog post covers a test we ran to re-engage with our Canadian subscribers in light of the Canadian…

Conversion Marketing

Landing Page Optimization: 5 factors that lead to (and prevent) conversion

Daniel Burstein Aug 18, 2014 1

Conversion – whether it be a click, a registration form sign-up or even a sale – is a goal and key metric for marketers. In this MarketingExperiments Blog post, learn the basics of the MECLABS Conversion Sequence Heuristic, and how it…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Email Marketing: Does your copywriting accomplish these 6 key objectives?

Daniel Burstein Aug 11, 2014 4

The goal of an email is to get that clickthrough to the landing page. Copy is important, but the customer’s thought process is what takes them from opening your email to finally clicking through. Here are six key objectives that email copy…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting: How to tip the scale so customers act

Daniel Burstein Jul 10, 2014 1

Writing effective copy can be a struggle between finding the ideal balance of creativity and communication. Read this MarketingExperiments Blog post to learn how crafting customer-first copy can help your content deliver value.

Value Proposition

Hidden Value: What buried treasure are you ignoring in your marketing?

Daniel Burstein Apr 24, 2014 1

Read this MarketingExperiments Blog post to learn how to better reveal the hidden value your product or service has to improve your marketing efforts.

Email Marketing

Email Marketing: Using A/B tests to challenge your assumptions

Daniel Burstein Apr 21, 2014 1

Watch this MarketingSherpa Email Summit 2014 Media Center interview with Dan Ariely, Psychology and Behavioral Economics Professor, Duke University, to hear him speak on testing assumptions.

Value Proposition

Web Optimization: How to get your customers to say heck yes!

Daniel Burstein Apr 7, 2014 0

For e-commerce marketers, and many marketers with a subscription-based business, delivering an effective value proposition for the products they sell online is vital. Read on to learn more from Tim Kachuriak, Founder and Chief Innovation…

Conversion Marketing

Web Optimization: Traffic without conversion doesn’t matter

Daniel Burstein Apr 3, 2014 0

You can drive all the traffic you want to a website, but traffic without conversion is useless. So read on to learn more about why testing and optimization are vital to your conversion efforts from an interview Michael Aagaard, Founder,…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Call-to-Action Button Copy: How to reduce clickthrough rate by 26%

Daniel Burstein Mar 31, 2014 10

In this MarketingExperiments Blog post, discover the call-to-action button copy that reduced clickthrough rate 26% and how to improve your own CTA button copy to avoid this overlooked area of optimization.

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting: Do you take your prospects on a journey?

Daniel Burstein Feb 27, 2014 3

One of your goals as a marketer is to take customers on a buyer’s journey. Read on to learn how story connects to the conversion process to aid your marketing efforts.

A/B Testing

Conversion Rate Optimization: Why is split testing so powerful?

Daniel Burstein Feb 13, 2014 4

Although you can’t split test your way through the trials faced in everyday life, you can use testing and Web optimization to make better marketing decisions. Read on to learn more about why A/B split testing is a helpful tool you can use…

A/B Testing

Customer Theory

Daniel Burstein Feb 10, 2014 0

The effort and money invested in your marketing is predicated on understanding your customers all of the time. If you don’t deliver a message that alleviates their pain or helps them achieve a goal, then what good is it? Read on to learn…

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