• Likes
  • Followers
  • Subscribers

Trending

  • Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020
  • The Marketer as Philosopher, Episode 3
    The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap
  • Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
  • The Marketer as Philosopher Episode 2
    The Data Pattern Analysis: 3 ways to turn info into insight
  • Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
  • The Marketer as Philosopher
    Episode 1: Become a Force for the Good
  • How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
  • The Hidden Opportunity Within the COVID-19 Crisis: Three ways to transform your work and your life
  • The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel
  • Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus (Pt 3)

MarketingExperiments MarketingExperiments - Research-driven optimization, testing, and marketing ideas

DPA tool
  • Quick Win Clinics

    Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean…

    Do Your Pages Talk TO Customers or AT Customers? Why the subtle shift in message…

    The Essential Messaging Component Most Ecommerce Sites Miss and Why It’s…

    Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for…

    Prev Next
  • Research Briefs

    A/B TESTING SUMMIT 2019 KEYNOTE: Transformative discoveries from 73 marketing…

    Conversion Lifts in 10 Words or Less

    Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads…

    Adding Content Before Subscription Checkout Increases Product Revenue 38%

    Prev Next
  • Analysis

    Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin

    The Marketer as Philosopher Episode 2
    The Data Pattern Analysis: 3 ways to turn info
    …

    Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover…

    The Marketer as Philosopher
    Episode 1: Become a Force for the Good

    Prev Next
  • Research Topics
    • A/B Testing
    • Conversion Marketing
    • Copywriting
    • Digital Advertising
    • Digital Analytics
    • Digital Subscriptions
    • E-commerce Marketing
    • Email Marketing
    • Lead Generation
    • Social Marketing
    • SEO
    • Value Proposition
  • Education
  • Services
    • Quick Win Intensive
  • Sponsorships
  • About
    • About MarketingExperiments
    • MECLABS Research
    • Concepts & Tools
    • Video – Transparent Marketing
    • Video – 15 years of marketing research in 11 minutes
    • Lecture – The Web as a Living Laboratory
    • Contact
    • Newsletter
MarketingExperiments
  • Home
  • Daniel Burstein
  • Page 2

Author

Daniel Burstein 320 posts 124 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

E-commerce Marketing

Conversion Rate Optimization: 7 tips to improve your ecommerce conversion rates

Daniel Burstein Jun 29, 2018 2
Read on for key CRO tips based on insights from your peers, including links to deeper exploration of the topics so you can invest summer downtime in building up your capacity and your site’s capabilities.
Conversion Marketing

Conversion Marketing and Landing Page Optimization: Don’t overlook the center of your marketing…

Daniel Burstein Jun 1, 2018 1
Don't lump landing page optimization into conversion marketing. Read on for an explanation of why LPs are essential to modern marketing, and a specific example of what happens when you overlook LPO.
Leadership

Marketing Leadership: Aligning the entire team around the unifying vision is an integral part of…

Daniel Burstein Apr 27, 2018 0
World-shaking ideas only get you so far. You actually need to get stuff done to actually make that impact. Read on for ideas on managing your testing, website redesign, product launch, rebranding, replatforming or other projects.
Conversion Marketing

Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call…

Daniel Burstein Apr 20, 2018 0
Marketers have several assumptions. Long form pages don’t work. Call center employees should be measured by average time of call. Try to sell any customer that comes your way. We recently interviewed Denis Mrkva, General Manager,…
Conversion Marketing

Mental Cost: Your customers pay more than just money

Daniel Burstein Apr 4, 2018 1
If you don’t understand them well, mental costs can be detrimental to conversion because they add to the cost of the decision beyond just the price of a product.
Conversion Marketing

Heuristic Cheat Sheet: 10 methods for improving your marketing

Daniel Burstein Mar 20, 2018 3
MECLABS Institute has developed a series of patented methodologies (Pat. No. 8,155,995) to help marketing, advertising and business leaders bring rigor to the way their teams think about executing marketing tactics as well as serving a…
A/B Testing

Conversion Optimization Testing: Validity threats from running multiple tests at the same time

Daniel Burstein Feb 6, 2018 0
In this article, we’ll zoom in on one example of a selection effect that might cause a validity threat and thus misinterpretation of results — running multiple tests at the same time — which increases the likelihood of a false positive.
Digital Analytics

A Simple Guide for the Busy Marketer: Using data from online marketing and web analytics tools

Daniel Burstein Jan 16, 2018 1
How does Adobe define bounce rate? What’s the difference between exit and bounce rate? And how can these numbers be meaningfully used to better serve customers and ultimately improve results? Let’s take a closer look at some of the numbers…
Conversion Marketing

Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition…

Daniel Burstein Dec 14, 2017 2
We’ve taken a peek into our analytics to see what most interested our readers in the past year, and are sharing the most popular MarketingExperiments conversion optimization, A/B testing and value proposition content in 2017. Read on to get…
A/B Testing

Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing

Daniel Burstein Nov 14, 2017 0
Marketing experimentation and A/B testing are extremely powerful tools for digital marketing optimization. However, the customer-first science principles behind them don’t have to be limited to digital environments. In this article, we…
Conversion Marketing

Customer Theory: How to leverage empathy in your marketing (with free tool)

Daniel Burstein Nov 9, 2017 4
Ever get frustrated by how far off the mark some copy or design you’ve received from your agency is? Read on for a free tool to help close the gaps your entire marketing and advertising ecosystem may have about the customer, to create more…
Value Proposition

6 Good (and 2 Bad) B2B and B2C Value Proposition Examples

Daniel Burstein Aug 17, 2017 3
An email subscriber recently wrote in and asked for specific examples of five great value propositions. So, we have six specific examples to share … plus two examples showing what to avoid.
Value Proposition

The Behind-the-scenes Story of How We Optimized Outdoor Advertising That Was Featured in a USA Today…

Daniel Burstein Aug 9, 2017 2
You might have read about The BairFind Foundation in USA Today Sports Weekly magazine recently: Minor league ballpark signs raise awareness on missing kids. We helped optimize the signs discussed and pictured in that article, and I wanted…
Lead Generation

4 Lessons About B2B Inbound Marketing from a Sunday Morning in the Coffee Shop

Daniel Burstein Jun 8, 2017 2
I was in Starbucks the other day, and in walks an older gentleman. I couldn’t help but notice that people kept focusing on him and chatting him up — in line, while waiting for a drink, etc. I could overhear the conversations a bit, so I…
Conversion Marketing

Customer Service Can Be a Treasure Trove of Ideas For CRO

Daniel Burstein Mar 14, 2017 0
Landing page optimization requires mind reading to a certain extent. What do customers want? And how can your landing page provide that information so you can ultimately get what you want as well — namely, a conversion.There are many ways…
E-commerce Marketing

How to Reduce Friction and Anxiety in a Checkout Process You Don’t Control

Daniel Burstein Mar 3, 2017 0
Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? Our team ran into this problem when marketing our…
Value Proposition

A Free Tool to Help Marketing Teams Discover their Brand’s and Products’ Value Prop

Daniel Burstein Feb 17, 2017 0
Identifying and clearly communicating an effective value proposition can lead to significant business success. But it is a complex topic. So when my colleague Steve Stone whipped out a simple Excel tool he created to help your team…
Digital Analytics

Data Analysis 101: How a nonprofit used data to secure a critical business decision and help find…

Daniel Burstein Aug 16, 2016 0
Getting an essential decision from a manager, client, or business partner to go your way can be vital to the ultimate success of your marketing plans. In this post, we take a look at a basic data story to extract some larger principles…
Email Marketing

Email Marketing: Test ideas for five types of email

Daniel Burstein Jul 1, 2016 0
Stumped for an idea for your next email marketing test? Take a look at some examples for different types of emails, get some new hypothesis ideas, and test them against your control.
Digital Analytics

Eight Lessons from the Father of Data-obsessed Marketing

Daniel Burstein Jun 6, 2016 0
With digital marketing comes data. Lots and lots of data to learn from. But taking a rigorous approach to marketing is nothing new. In fact, we can learn a lot by seeing how lessons from one of the pioneers of advertising can be applied…
Previous 1 2 3 4 … 16 Next

6 Quick Call-to-Action Checklists

Mitigate negative responses to the CTA with these strategic overcorrection methods.

Get the Checkists>>

Infographic: How to Create a Model of Your Customer’s Mind

You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.

Get the Infographic >>

The 21 Psychological Elements that Power Effective Web Design

Get the Tool

To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.

Get the Infographic >>

7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests

Download the Guide

Drive better results when you discover what it is about your business that customers love

Download the Guide >>

Project Pitch and Ideas Template

sustainable competitive advantage

Get this free template to help you win approval for proposed projects and campaigns.

Get the Template >>

Learn More About MarketingExperiments

15 Years of Marketing Research in 11 Minutes

May 21, 2012

Transparent Marketing™

Jun 1, 2003

The Web as a Living Laboratory

Mar 7, 2013
Connect With MarketingExperiments
  • Facebook Join us on Facebook
  • Twitter Join us on Twitter
  • YouTube Join us on YouTube
  • Facebook Join us on Facebook
  • Twitter Join us on Twitter
  • YouTube Join us on YouTube
  • Transparent Marketing™
  • 15 Years of Marketing Research in 11 Minutes
  • The Web as a Living Laboratory
  • Privacy Policy
  • About
  • Contact Us

MarketingExperiments is a publishing branch of MECLABS Institute.

© 2021 - MECLABS Institute. All Rights Reserved.

Sign in / Join
  • Quick Win Clinics
  • Research Briefs
  • Analysis
  • Research Topics
    • A/B Testing
    • Conversion Marketing
    • Copywriting
    • Digital Advertising
    • Digital Analytics
    • Digital Subscriptions
    • E-commerce Marketing
    • Email Marketing
    • Lead Generation
    • Social Marketing
    • SEO
    • Value Proposition
  • Education
  • Research Services
  • About
    • Video – Transparent Marketing
    • Video – 15 years of marketing research in 11 minutes
    • Lecture – The Web as a Living Laboratory
    • Contact
  • Featured Research

Welcome, Login to your account.

Forget password?
No account? Sign Up
Sign in

Recover your password.

A password will be e-mailed to you.