Author

Daniel Burstein 317 posts 124 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Conversion Marketing

Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call…

Daniel Burstein Apr 20, 2018 0

Marketers have several assumptions. Long form pages don’t work. Call center employees should be measured by average time of call. Try to sell any customer that comes your way. We recently interviewed Denis Mrkva, General Manager,…

Conversion Marketing

Mental Cost: Your customers pay more than just money

Daniel Burstein Apr 4, 2018 1

If you don’t understand them well, mental costs can be detrimental to conversion because they add to the cost of the decision beyond just the price of a product.

Conversion Marketing

Heuristic Cheat Sheet: 10 methods for improving your marketing

Daniel Burstein Mar 20, 2018 3

MECLABS Institute has developed a series of patented methodologies (Pat. No. 8,155,995) to help marketing, advertising and business leaders bring rigor to the way their teams think about executing marketing tactics as well as serving a…

A/B Testing

Conversion Optimization Testing: Validity threats from running multiple tests at the same time

Daniel Burstein Feb 6, 2018 0

In this article, we’ll zoom in on one example of a selection effect that might cause a validity threat and thus misinterpretation of results — running multiple tests at the same time — which increases the likelihood of a false positive.

Digital Analytics

A Simple Guide for the Busy Marketer: Using data from online marketing and web analytics tools

Daniel Burstein Jan 16, 2018 1

How does Adobe define bounce rate? What’s the difference between exit and bounce rate? And how can these numbers be meaningfully used to better serve customers and ultimately improve results? Let’s take a closer look at some of the numbers…

Conversion Marketing

Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition…

Daniel Burstein Dec 14, 2017 2

We’ve taken a peek into our analytics to see what most interested our readers in the past year, and are sharing the most popular MarketingExperiments conversion optimization, A/B testing and value proposition content in 2017. Read on to get…

A/B Testing

Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing

Daniel Burstein Nov 14, 2017 0

Marketing experimentation and A/B testing are extremely powerful tools for digital marketing optimization. However, the customer-first science principles behind them don’t have to be limited to digital environments. In this article, we…

Conversion Marketing

Customer Theory: How to leverage empathy in your marketing (with free tool)

Daniel Burstein Nov 9, 2017 4

Ever get frustrated by how far off the mark some copy or design you’ve received from your agency is? Read on for a free tool to help close the gaps your entire marketing and advertising ecosystem may have about the customer, to create more…

Value Proposition

6 Good (and 2 Bad) B2B and B2C Value Proposition Examples

Daniel Burstein Aug 17, 2017 3

An email subscriber recently wrote in and asked for specific examples of five great value propositions. So, we have six specific examples to share … plus two examples showing what to avoid.

Value Proposition

The Behind-the-scenes Story of How We Optimized Outdoor Advertising That Was Featured in a USA Today…

Daniel Burstein Aug 9, 2017 2

You might have read about The BairFind Foundation in USA Today Sports Weekly magazine recently: Minor league ballpark signs raise awareness on missing kids. We helped optimize the signs discussed and pictured in that article, and I wanted…

Lead Generation

4 Lessons About B2B Inbound Marketing from a Sunday Morning in the Coffee Shop

Daniel Burstein Jun 8, 2017 2

I was in Starbucks the other day, and in walks an older gentleman. I couldn’t help but notice that people kept focusing on him and chatting him up — in line, while waiting for a drink, etc. I could overhear the conversations a bit, so I…

Conversion Marketing

Customer Service Can Be a Treasure Trove of Ideas For CRO

Daniel Burstein Mar 14, 2017 0

Landing page optimization requires mind reading to a certain extent. What do customers want? And how can your landing page provide that information so you can ultimately get what you want as well — namely, a conversion.There are many ways…

E-commerce Marketing

How to Reduce Friction and Anxiety in a Checkout Process You Don’t Control

Daniel Burstein Mar 3, 2017 0

Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? Our team ran into this problem when marketing our…

Value Proposition

A Free Tool to Help Marketing Teams Discover their Brand’s and Products’ Value Prop

Daniel Burstein Feb 17, 2017 0

Identifying and clearly communicating an effective value proposition can lead to significant business success. But it is a complex topic. So when my colleague Steve Stone whipped out a simple Excel tool he created to help your team…

Digital Analytics

Data Analysis 101: How a nonprofit used data to secure a critical business decision and help find…

Daniel Burstein Aug 16, 2016 0

Getting an essential decision from a manager, client, or business partner to go your way can be vital to the ultimate success of your marketing plans. In this post, we take a look at a basic data story to extract some larger principles…

Email Marketing

Email Marketing: Test ideas for five types of email

Daniel Burstein Jul 1, 2016 0

Stumped for an idea for your next email marketing test? Take a look at some examples for different types of emails, get some new hypothesis ideas, and test them against your control.

Digital Analytics

Eight Lessons from the Father of Data-obsessed Marketing

Daniel Burstein Jun 6, 2016 0

With digital marketing comes data. Lots and lots of data to learn from. But taking a rigorous approach to marketing is nothing new. In fact, we can learn a lot by seeing how lessons from one of the pioneers of advertising can be applied…

Digital Advertising

The Difference Between Marketing and Advertising (and Why It Matters)

Daniel Burstein May 23, 2016 0

Advertising and marketing. We throw these words around every day without really think of their meaning and relationship. Step back from your ever day challenges for just a moment, and think a little deeper about the practice you engage in…

Value Proposition

Value Proposition: Avoiding the curse of the ‘Why Bother Brand’

Daniel Burstein May 5, 2016 0

Does your brand deliver unique value in the marketplace? If so, do potential consumers understand the exclusive value? Or do they consider your brand a replica of other offerings, with no real reason to buy from you. Read on to learn how to…

Social Marketing

Transparent Marketing: Research into social media marketing reveals surprising consumer discovery

Daniel Burstein Apr 25, 2016 3

When marketers think of transparent marketing in social media, content and customer service usually come to mind, and too much selling is considered forbidden. But what if customers actually want promotional information more than you think?…

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Author

Daniel Burstein 317 posts 124 comments