Author

Daniel Burstein 319 posts 124 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Value Proposition

Value Proposition: Avoiding the curse of the ‘Why Bother Brand’

Daniel Burstein May 5, 2016 0

Does your brand deliver unique value in the marketplace? If so, do potential consumers understand the exclusive value? Or do they consider your brand a replica of other offerings, with no real reason to buy from you. Read on to learn how to…

Social Marketing

Transparent Marketing: Research into social media marketing reveals surprising consumer discovery

Daniel Burstein Apr 25, 2016 3

When marketers think of transparent marketing in social media, content and customer service usually come to mind, and too much selling is considered forbidden. But what if customers actually want promotional information more than you think?…

Value Proposition

Value Force: How to win on value proposition and not just price

Daniel Burstein Apr 11, 2016 1

Having trouble creating a value proposition for a commodity product? In this blog post, we answer one reader’s question to help you move beyond competing solely on price.

Value Proposition

Value Focus: Which aspect(s) of your product should your marketing emphasize?

Daniel Burstein Mar 31, 2016 0

There are many reasons customers might buy your product. But which is most impactful? Read on to discover what a value focus is and get a few tips for discovering your product’s most effective value focus.

Value Proposition

Consumer Reports Value Proposition Test: What you can learn from a 29% drop in clickthrough

Daniel Burstein Mar 21, 2016 0

Last month, we asked you, the readers of the MarketingExperiments blog, to write the most effective copy for a Consumer Reports email in a way that could also test which value factors were most appealing to Consumer Reports donors. Read on…

Value Proposition

Appeal: Does your value proposition actually make customers say, “I want this product or offer”?

Daniel Burstein Mar 7, 2016 0

The top reason startups fail is that there is no market need for the product or service they are offering. Read on to learn how to use appeal in your value proposition to appeal to your customers.

Email Marketing

Email Marketing: Preheader testing generates 30% higher newsletter open rate for trade journal

Daniel Burstein Feb 18, 2016 0

What makes an effective preheader? In this blog post, we’ll take a look at the quick wins from preheader testing run by Metropolis International Group.

Value Proposition

Exclusivity: Do your product and offer stand out from the competition?

Daniel Burstein Jan 25, 2016 0

What makes or breaks a startup company? One key element is an effective value proposition. Read on to learn how to effectively use your value proposition.

Conversion Marketing

Incentive: Cause marketing generates 7x more revenue than price discounts for toy manufacturer

Daniel Burstein Jan 14, 2016 0

Does cause marketing provide a more effective incentive than offering discounts? Read on to learn about a toy manufacturer that used an incentive to drive revenue.

A/B Testing

B2B Email Testing: Validity threats cause Ferguson to miss out on lift from Black Friday Test

Daniel Burstein Jan 11, 2016 0

At MarketingExperiments, we endeavor to teach you to bring the process of scientific discovery to your marketing campaigns to learn what your customers really want and improve results. Learn the lesson Mary Abrahamson, Email Marketing…

Value Proposition

Calling All Writers and Marketers: Write the most effective copy for this Consumer Reports email and…

Daniel Burstein Jan 8, 2016 43

Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate with donors of our nonprofit partner, Consumer Reports. Leave your most brilliant copy as a comment on this blog post for a…

Value Proposition

Ecommerce Marketing Research: To be truly successful, you must step out of the ecommerce bubble

Daniel Burstein Dec 14, 2015 0

Ecommerce sales are growing, and yet most shopping is still done offline. Ecommerce still only represents seven percent of all retail sales. Read on to learn what ecommerce brands can learn from offline retail locations.

E-commerce Marketing

Ecommerce: 6 takeaways from a 42-day analysis of major retailers’ holiday marketing

Daniel Burstein Nov 16, 2015 0

In today’s MarketingExperiments blog post, we’ll look at the 2014 holiday campaigns of Amazon, Best Buy, Apple and Walmart and see what you can learn from their efforts. If you sell anything at all – from books to electronics to…

Email Marketing

Email Marketing: 4 data points to help you build the case for a bigger budget in 2016

Daniel Burstein Nov 2, 2015 0

As we get towards the end of the year, it's time for B2C marketers to make last-minute tweaks to drive holiday sales. But as the end of the year draws nearer, so does the day that the 2016 budget kicks in. To help you win the email…

A/B Testing

A/B Testing: Ecommerce site’s 3,000 positive comments show why you can’t trust just one test

Daniel Burstein Oct 15, 2015 0

You could describe me as a drooling, babbling, incoherent person who can’t find his mouth with a fork and drags himself along the floor to get from point A to point B. But (except for a mistake or two in college), I’ve changed…

Value Proposition

Value Proposition: How a local business doubled its space in 9 months

Daniel Burstein Oct 8, 2015 1

Value-based marketing can be challenging. It involves discovering what customers really want, creating products and services with true value for the customer and clearly communicating those values. Read on to see how you can effectively…

A/B Testing

How a Cloud-Based Video Creation Service Uses Testing to Better Understand What Customers Want

Daniel Burstein Sep 10, 2015 0

What assumptions do you make about your customers? How do you validate if those assumptions are true or actually damaging conversion? A/B testing can help you discover what really works with your customers. Watch this interview with Brad…

Value Proposition

Value Proposition: Lessons from interviews with 50 business leaders

Daniel Burstein Jun 22, 2015 1

“It’s no longer selling, it’s engaging in a way that matters.” At Email Summit 2015, Jose Palomino, Founder and CEO, Value Prop Interactive, and author of "Value Prop - Create Powerful Value Propositions to Enter and Win New Markets,"…

Value Proposition

Process-Level Value Proposition: How marketing can leverage the value it creates

Daniel Burstein May 18, 2015 0

Sometimes it's the little things that set you apart from your competitors in your customers' minds. Read on to learn how a simple Hallmark sticker was able to communicate the company's value proposition relatively inexpensively, setting the…

Email Marketing

Email Marketing and Copywriting: Why you should send “spam”

Daniel Burstein Apr 30, 2015 3

As email marketers, we're taught to never use certain words for fear of upsetting the almighty spam filter. But maybe our fears are more irrational than we thought. In this MarketingExperiements Blog post, learn about a recent test that…

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