Value Force: How to win on value proposition and not just price
Having trouble creating a value proposition for a commodity product? In this blog post, we answer one reader’s question to help you move beyond competing solely on price.
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Value Focus: Which aspect(s) of your product should your marketing emphasize?
There are many reasons customers might buy your product. But which is most impactful? Read on to discover what a value focus is and get a few tips for discovering your product’s most effective value focus.
Consumer Reports Value Proposition Test: What you can learn from a 29% drop in clickthrough
Last month, we asked you, the readers of the MarketingExperiments blog, to write the most effective copy for a Consumer Reports email in a way that could also test which value factors were most appealing to Consumer Reports donors. Read on…
Appeal: Does your value proposition actually make customers say, “I want this product or offer”?
The top reason startups fail is that there is no market need for the product or service they are offering. Read on to learn how to use appeal in your value proposition to appeal to your customers.
Email Marketing: Preheader testing generates 30% higher newsletter open rate for trade journal
What makes an effective preheader? In this blog post, we’ll take a look at the quick wins from preheader testing run by Metropolis International Group.
Exclusivity: Do your product and offer stand out from the competition?
What makes or breaks a startup company? One key element is an effective value proposition. Read on to learn how to effectively use your value proposition.
Incentive: Cause marketing generates 7x more revenue than price discounts for toy manufacturer
Does cause marketing provide a more effective incentive than offering discounts? Read on to learn about a toy manufacturer that used an incentive to drive revenue.
B2B Email Testing: Validity threats cause Ferguson to miss out on lift from Black Friday Test
At MarketingExperiments, we endeavor to teach you to bring the process of scientific discovery to your marketing campaigns to learn what your customers really want and improve results. Learn the lesson Mary Abrahamson, Email Marketing…
Calling All Writers and Marketers: Write the most effective copy for this Consumer Reports email and…
Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate with donors of our nonprofit partner, Consumer Reports. Leave your most brilliant copy as a comment on this blog post for a…
Ecommerce Marketing Research: To be truly successful, you must step out of the ecommerce bubble
Ecommerce sales are growing, and yet most shopping is still done offline. Ecommerce still only represents seven percent of all retail sales. Read on to learn what ecommerce brands can learn from offline retail locations.
Ecommerce: 6 takeaways from a 42-day analysis of major retailers’ holiday marketing
In today’s MarketingExperiments blog post, we’ll look at the 2014 holiday campaigns of Amazon, Best Buy, Apple and Walmart and see what you can learn from their efforts. If you sell anything at all – from books to electronics to…
Email Marketing: 4 data points to help you build the case for a bigger budget in 2016
As we get towards the end of the year, it's time for B2C marketers to make last-minute tweaks to drive holiday sales. But as the end of the year draws nearer, so does the day that the 2016 budget kicks in. To help you win the email…
A/B Testing: Ecommerce site’s 3,000 positive comments show why you can’t trust just one test
You could describe me as a drooling, babbling, incoherent person who can’t find his mouth with a fork and drags himself along the floor to get from point A to point B.
But (except for a mistake or two in college), I’ve changed…
Value Proposition: How a local business doubled its space in 9 months
Value-based marketing can be challenging. It involves discovering what customers really want, creating products and services with true value for the customer and clearly communicating those values. Read on to see how you can effectively…
How a Cloud-Based Video Creation Service Uses Testing to Better Understand What Customers Want
What assumptions do you make about your customers? How do you validate if those assumptions are true or actually damaging conversion? A/B testing can help you discover what really works with your customers. Watch this interview with Brad…
Value Proposition: Lessons from interviews with 50 business leaders
“It’s no longer selling, it’s engaging in a way that matters.” At Email Summit 2015, Jose Palomino, Founder and CEO, Value Prop Interactive, and author of "Value Prop - Create Powerful Value Propositions to Enter and Win New Markets,"…
Process-Level Value Proposition: How marketing can leverage the value it creates
Sometimes it's the little things that set you apart from your competitors in your customers' minds. Read on to learn how a simple Hallmark sticker was able to communicate the company's value proposition relatively inexpensively, setting the…
Email Marketing and Copywriting: Why you should send “spam”
As email marketers, we're taught to never use certain words for fear of upsetting the almighty spam filter. But maybe our fears are more irrational than we thought.
In this MarketingExperiements Blog post, learn about a recent test that…
The Writer’s Dilemma: How to know which marketing copy will really be most effective
Testing and optimization is an ongoing process, and this MarketingExperiments Blog post takes you inside a subject line test that involved submissions from our research teams at MECLABS and Moz and you, the MarketingExperiments reader. Read…
A/B Testing: How to improve already effective marketing (and win a ticket to Email Summit in Vegas)
In this MarketingExperiments blog post, we run a subject line experiment using you, our audience. Read on to find out how you can participate and have a chance to win two tickets to Email Summit 2015.