Exclusivity: Do your product and offer stand out from the competition?
What makes or breaks a startup company? One key element is an effective value proposition. Read on to learn how to effectively use your value proposition.
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Incentive: Cause marketing generates 7x more revenue than price discounts for toy manufacturer
Does cause marketing provide a more effective incentive than offering discounts? Read on to learn about a toy manufacturer that used an incentive to drive revenue.
B2B Email Testing: Validity threats cause Ferguson to miss out on lift from Black Friday Test
At MarketingExperiments, we endeavor to teach you to bring the process of scientific discovery to your marketing campaigns to learn what your customers really want and improve results. Learn the lesson Mary Abrahamson, Email Marketing…
Calling All Writers and Marketers: Write the most effective copy for this Consumer Reports email and…
Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate with donors of our nonprofit partner, Consumer Reports. Leave your most brilliant copy as a comment on this blog post for a…
Ecommerce Marketing Research: To be truly successful, you must step out of the ecommerce bubble
Ecommerce sales are growing, and yet most shopping is still done offline. Ecommerce still only represents seven percent of all retail sales. Read on to learn what ecommerce brands can learn from offline retail locations.
Ecommerce: 6 takeaways from a 42-day analysis of major retailers’ holiday marketing
In today’s MarketingExperiments blog post, we’ll look at the 2014 holiday campaigns of Amazon, Best Buy, Apple and Walmart and see what you can learn from their efforts. If you sell anything at all – from books to electronics to…
Email Marketing: 4 data points to help you build the case for a bigger budget in 2016
As we get towards the end of the year, it's time for B2C marketers to make last-minute tweaks to drive holiday sales. But as the end of the year draws nearer, so does the day that the 2016 budget kicks in. To help you win the email…
A/B Testing: Ecommerce site’s 3,000 positive comments show why you can’t trust just one test
You could describe me as a drooling, babbling, incoherent person who can’t find his mouth with a fork and drags himself along the floor to get from point A to point B.
But (except for a mistake or two in college), I’ve changed…
Value Proposition: How a local business doubled its space in 9 months
Value-based marketing can be challenging. It involves discovering what customers really want, creating products and services with true value for the customer and clearly communicating those values. Read on to see how you can effectively…
How a Cloud-Based Video Creation Service Uses Testing to Better Understand What Customers Want
What assumptions do you make about your customers? How do you validate if those assumptions are true or actually damaging conversion? A/B testing can help you discover what really works with your customers. Watch this interview with Brad…
Value Proposition: Lessons from interviews with 50 business leaders
“It’s no longer selling, it’s engaging in a way that matters.” At Email Summit 2015, Jose Palomino, Founder and CEO, Value Prop Interactive, and author of "Value Prop - Create Powerful Value Propositions to Enter and Win New Markets,"…
Process-Level Value Proposition: How marketing can leverage the value it creates
Sometimes it's the little things that set you apart from your competitors in your customers' minds. Read on to learn how a simple Hallmark sticker was able to communicate the company's value proposition relatively inexpensively, setting the…
Email Marketing and Copywriting: Why you should send “spam”
As email marketers, we're taught to never use certain words for fear of upsetting the almighty spam filter. But maybe our fears are more irrational than we thought.
In this MarketingExperiements Blog post, learn about a recent test that…
The Writer’s Dilemma: How to know which marketing copy will really be most effective
Testing and optimization is an ongoing process, and this MarketingExperiments Blog post takes you inside a subject line test that involved submissions from our research teams at MECLABS and Moz and you, the MarketingExperiments reader. Read…
A/B Testing: How to improve already effective marketing (and win a ticket to Email Summit in Vegas)
In this MarketingExperiments blog post, we run a subject line experiment using you, our audience. Read on to find out how you can participate and have a chance to win two tickets to Email Summit 2015.
Responsive Design: How Fathead gets out of the way of its customers
Responsive design is an optimization challenge for marketers. Essentially, you have to find multiple designs across multiple devices that are all optimized for conversion. In this post, watch a short video featuring Michael Layne, Director…
How to Improve Conversion of Your Online Ads
This MarketingExperiments Blog post provides an overview on improving the performance of online advertising from display to pay-per-click. To provide a guidepost, we share a MECLABS (parent company of MarketingExperiments) heuristic for…
Email Marketing: Compliance-related re-engagement campaign messaging increases conversion 49%
A large email subscriber database might look impressive, but an engaged email subscriber database leads to effective campaigns.
This blog post covers a test we ran to re-engage with our Canadian subscribers in light of the Canadian…
Landing Page Optimization: 5 factors that lead to (and prevent) conversion
Conversion – whether it be a click, a registration form sign-up or even a sale – is a goal and key metric for marketers.
In this MarketingExperiments Blog post, learn the basics of the MECLABS Conversion Sequence Heuristic, and how it…
Email Marketing: Does your copywriting accomplish these 6 key objectives?
The goal of an email is to get that clickthrough to the landing page. Copy is important, but the customer’s thought process is what takes them from opening your email to finally clicking through. Here are six key objectives that email copy…