Author

Daniel Burstein 323 posts 125 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Email Marketing

Email Marketing: What you can learn from an 80% decrease in clickthrough rate

Daniel Burstein Feb 13, 2013 2

For marketers, seeing a positive increase in test results is the ultimate goal. However, receiving a loss in your testing can lead to other discoveries that will transform losses into gains. Seeing losses can prove the status quo is being…

Digital Analytics

Marketing Analytics: 4 techniques to discuss with your data analysts

Daniel Burstein Feb 11, 2013 0

For all marketers, marketing data analytics is essential to predicting customer behavior. However, only a small percentage of marketers are creating and testing hypotheses. In this webinar replay, MarketingSherpa presenters explain…

Email Copywriting: Tips from 3 of your peers

Daniel Burstein Feb 4, 2013 6

Email copywriting is essential to optimization and if done effectively, marketers will achieve gains. Your peers have sounded off on techniques in crafting intro lines, gearing your message to the appropriate audience (B2B and B2C) and…

Email Marketing

Email Marketing: How do customers read your emails?

Daniel Burstein Feb 1, 2013 1

Watch as Flint McGlaughlin, Managing Director, MECLABS, explains how customers react to your email marketing sends. The full Web clinic video replay is also available for additional learning on the optimization of email sends.

Email Marketing

Email Marketing: 7 resources for email optimization

Daniel Burstein Jan 30, 2013 6

With Email Summit 2013 approaching, the MECLABS team shares additional insight in email marketing optimization. A vast number of resources, including these seven, will complement the knowledge shared at the event.

Credibility: 9 elements that help make your marketing claims more believable

Daniel Burstein Jan 28, 2013 1

Unless your value proposition is believable, it is essentially worthless. You must be transparent, specific, and provide proof of the truth. Read on for nine types of proof you can provide your prospective customers.

Email Marketing

Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test

Daniel Burstein Jan 25, 2013 8

Relevant content is crucial to the success of email messages, and timing of that message in the inbox can have just as large of an impact on its success. That's because the right time to send an email is one of the three core components to…

Digital Advertising

Search Marketing: 46% more conversions from PPC ad test

Daniel Burstein Jan 23, 2013 0

PPC advertising can be a great channel for driving traffic to your landing pages. Even better, PPC ads can produce high-quality traffic that is ready to convert. See the treatments and results of a PPC ad test that generated 46.6% more…

E-commerce Marketing

E-commerce: A/B split test produces 36% more cart completions

Daniel Burstein Jan 21, 2013 3

Testing elements of your e-commerce shopping carts can lead to large increases in completed sales. See how a MECLABS Research Partner used a variable cluster test to achieve 36% more cart completions.

Value Proposition

Value Proposition: Congress has a value exchange problem … do your marketing offers?

Daniel Burstein Jan 18, 2013 7

For every offer you make to prospective customers, they weigh the value versus the cost when they decide if they will act on your offer. Read on to learn why you simply cannot overlook the value exchange with your prospective customers.

Lead Generation

Landing Page Optimization: 262% increase in lead rate

Daniel Burstein Jan 16, 2013 4

Often, a quote request landing page is key to the success of a lead generation strategy. By minimizing friction and overcorrecting for anxiety, you can see big increases on this type of page. See the control and treatment from an A/B…

Email Marketing Timing: When is the optimal time to send your next marketing email?

Daniel Burstein Jan 14, 2013 3

When is the best time to send your marketing emails? Does your audience respond better to one particular day of the week over the rest, or maybe to morning sends over afternoon ones? Read on to learn some email timing discoveries from your…

Conversion Marketing

Marketing Efficiency: Conversion optimization is the science of doing marketing better

Daniel Burstein Jan 11, 2013 2

With budgets always a struggle, it's helpful to find ways to improve efficiency. Conversion optimization is essentially the science of doing marketing better. Read on for four steps to optimize your conversions.

A/B Testing

A/B Testing: Changing 3 words results in 43% increase in funded accounts

Daniel Burstein Jan 9, 2013 3

Achieving great results with A/B testing doesn't always require major changes or complete redesigns. See how a large financial institution realized a 43% increase in funded accounts by changing just three words on a landing page.

A/B Testing: Split tests are meaningless without the proper sample size

Daniel Burstein Jan 7, 2013 4

While numbers are powerful, they can also be misleading. See why having a sufficient sample size is important to any A/B split test, as well as six resources to help you with sample size sufficiency in your online testing.

Conversion Marketing

Mobile Marketing: 59% did not perform any mobile testing or optimization

Daniel Burstein Jan 4, 2013 4

According to MarketingSherpa's 2012 Mobile Marketing Benchmark Report, marketers think mobile devices are changing customer behavior. Yet, only 13% of marketers are conducting mobile testing. Read on for more information this mobile…

Conversion Marketing

Landing Page Optimization: What would a 1% conversion rate improvement mean to your marketing ROI?

Daniel Burstein Dec 26, 2012 2

Landing page optimization, it can be an extremely powerful way to increase the overall ROI of your marketing budget. Watch the free video of Session #1 of the new MECLABS Landing Page Optimization online course, where Flint McGlaughlin,…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Promise vs. Intrigue: What is the most effective way to word a subject line?

Daniel Burstein Dec 14, 2012 10

The challenge you face with your subject lines is discovering what resonates with your audience while eliminating what doesn't. Read further to learn more about a recent subject line test we conducted here at MarketingExperiments and what…

Marketing Discoveries: Tactics that worked for your peers in 2012

Daniel Burstein Dec 10, 2012 0

In our final Web clinic of 2012, Flint McGlaughlin, Managing Director, MECLABS, will share some of our top discoveries over the past year. But before we share those discoveries, we wanted to know what tactics have worked for you. Read…

Email Marketing

Email Marketing: Questions about subject line length, differentiating alert emails, and multivariate…

Daniel Burstein Dec 5, 2012 3

We have received a plethora of questions for the upcoming MarketingSherpa webinar, "Email Marketing: 3 Tips for Producing Engaging Email Content." While we'll answer as many as possible during the webinar, we also wanted to answer a few of…

Previous 1 … 4 5 6 7 8 … 17 Next