Email Marketing: 7 resources for email optimization


In just a few short weeks, others on the MECLABS team and I will be in the Capital of Second Chances – Las Vegas, Nev. – for MarketingSherpa Email Summit 2013.

We wanted to give you a second chance to delve into some information to help you improve your email optimization efforts. To that end, here are (lucky) seven resources to help you improve your email marketing and prepare for Email Summit 2013 …


When Should You Send An Email? How one of the largest banks in the world discovered when to send its email
In this free, 60-minute Web clinic video replay, Flint McGlaughlin, Managing Director, MECLABS, explores elements to consider when looking for the optimal send time and frequency for your email marketing campaigns.


Email Optimization: 72% of marketers test subject lines
We surveyed 2,735 marketers and asked them which email marketing elements they test most.

Email Marketing Timing: When is the optimal time to send your next marketing email?
Your peers discuss lessons they’ve learned with examples and insights into email marketing timing.


Email Marketing: Questions about subject line length, differentiating alert emails, and multivariate testing
In this blog post, we address common email marketing questions.


Email Marketing: Tips from your peers about writing subject lines
Your peers share their experiences writing effective subject lines. Hint: focus more on your audience, less on tricks.


Email Marketing Video: Crafting effective email messages
“Any marketing that does not influence a decision is a waste,” Flint McGlaughlin said. In this blog post, we share Flint’s full keynote from Email Summit 2012 – “Crafting Effective Email Messages: How a recent experiment helped MECLABS researchers achieve a 104% increase in email response.”


Email Messaging: How overcoming 3 common errors increased clickthrough 104%
In this Web clinic replay, Flint teaches a methodology to help determine if you are making common email marketing errors and how to overcome them.

Photo Credit: morberg

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  1. Scott Pielsticker says


    Good post with lots of meaty links. At a time when social media is all the rage, it is interesting that email continues to be a staple for individuals and businesses. In particular, the growing interest in email newsletters makes email that much more valuable.

  2. Brian Hansford says

    Outstanding! Thanks for sharing this – very timely for projects we’re working on. I can attest that testing subject lines is one of the best and easiest ways to test and tweak response rates.

    Tw. @RemarkMarketing

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