While discussing relevance in a recent Web clinic about email timing, Flint McGlaughlin, Managing Director, MECLABS, brought up an interesting discussion of how customers read your email marketing sends.
Spend two minutes and eight seconds to watch the video below, and put yourself in your email recipients’ shoes …
This was just a quick Web clinic excerpt. You can watch the full 60-minute MarketingExperiments Web clinic video replay for free – “When Should You Send An Email? How one of the largest banks in the world discovered when to send its emails” – to learn more about optimizing the timing of your email marketing sends.
Email Summit 2013 in Las Vegas – February 19-22, 2013
Email Marketing Timing: When is the optimal time to send your next marketing email?
Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test
Conversion Window: How to find the right time to ask your customer to act