The Five Best Ways to Optimize Email Response (Part 2): How to craft effective email messages that drive customers to action


Do you shout, brag, or sell in the typical conversations you have in an average day?

If you’re not a professional wrestler, you will likely answer “no” to the above question. Yet, as Dr. Flint McGlaughlin showed in our live web clinic on February 3, many marketing email messages fall into the above traps because they don’t think of email marketing as just a conversation…

And like any good conversation, a few elements are key – clarity, proper timing, a common language, and a focus on how the person you’re talking to hears what you’re saying. Combine these elements with a methodology that allows you to optimize each part in a real-world, feedback-intensive setting, and you’ve mastered the basics of email marketing.

And do it all in a radically honest way – talk to your customers like a person, not like the typical marketer. In the end, being direct is the best way to earn the trust of a skeptical customer.

Dr. McGlaughlin ended this web clinic with live optimization of audience-submitted email messages. This last segment was so popular that we’ve decided to add a part three to our series on email response optimization that focuses exclusively on live optimization.

Dr. McGlaughlin will next be teaching live during a free webinar with our sister company InTouch – Online Lead Generation: How to optimize forms to convert “window shoppers” into leads – on Wednesday, February 17, 2010 at 2pm EST.

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  1. J.R. Augustine says

    I especially appreciated the emphasis on the post script. It really can’t be underestimated. I would certainly suggest to anyone to add your click-through link in the post script as well as the body of the email.

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