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Digital Advertising

Ultra-personal ads to be produced offshore?

“Extremely targeted advertising will become indistinguishable from content.” Nicholas Negroponte, Being Digital, 1995 Targeted ads are in your email, on your search pages. Companies already track your habits and push selected ad content at…

Feedback

We recently received an appreciative note from a professional certification course graduate that makes us feel that our efforts in providing the latest in education about online efficacy helps people discover what really works across an…

PPC Advertising

How important is PPC relevance and how can you manipulate it to your advantage while maintaining a positive ROI? Anyone who has set up or managed a paid search campaign can testify that there is an art form involved in realizing the full…

Online Ads Tested

We examine research findings to discover which ads perform better, those that "stand out" from host site content or those that "blend in". EDITOR'S NOTE: This Research Brief was also presented as a live Web clinic. You can download the…