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Anna Jacobson 23 posts 2 comments

E-commerce Marketing

Don’t bet on a one-trick pony to win the ecommerce Triple Crown

Anna Jacobson May 26, 2009 1
MarketingSherpa's Ecommerce Benchmark Guide 2009 emphasizes that consistency in message must be accompanied by fluidity in medium. In other words, not only must marketers be prepared to swap steeds midstream, if they want to reach prospects…
Digital Advertising

Wishing for marketing inspiration? Follow TED

Anna Jacobson May 15, 2009 0
Who hasn’t wished to be a guru? Move one step closer to making it a reality by practicing vicariously while listening to the speakers at TED.
Conversion Marketing

Analysts’ answers, part 3: SEO, AdSense and translation tests for Spanish-language sites

Anna Jacobson Apr 16, 2009 1
The third part of our series of Q&A from our Optimizing Spanish-language landing pages clinic discusses SEO, AdSense and mirror site translations.

Analysts’ answers, part 2: Grammar and usage questions for Spanish-language websites

Anna Jacobson Apr 14, 2009 1
This is the second in a three-part series of posts with answers to some of the most frequently asked and challenging questions from our March 25th clinic on optimizing Spanish-language landing pages.
Conversion Marketing

Analysts’ answers: Spanish-language clinic questions

Anna Jacobson Apr 9, 2009 0
This is the first in a three-part series of posts with answers to some of the most frequently asked and challenging questions from our March 25th clinic on optimizing Spanish-language landing pages.
Conversion Marketing

Optimizing your website for Spanish-speaking audiences

Anna Jacobson Apr 7, 2009 4
In our March 25 clinic, we focused on strategies for effectively optimizing Spanish-language landing pages. Supplementing our clinic, the following links offer marketers interested in learning more the opportunity to drill down into the…
Value Proposition

Landing Page Optimization: Goldline International

Anna Jacobson Mar 30, 2009 2
In landing page optimization, improvements can come in two ways, either by baby steps -- fine-tuning landing pages by changing single page elements slightly -- or by radically redesigning the appearance of a page, or even the presentation…
Copywriting: 5 Proven Discoveries That Strengthen Copy

Quantifiable Strategy: Incorporating specifics to stregthen your offers

Anna Jacobson Mar 26, 2009 2
One concept that gets continually emphasized in our webinars is the importance of supporting your offer with specific, quantifiable information. Yet, which information and in what order?
Value Proposition

Overcoming friction and anxiety: Suitable optimization suggestions for Men’s Wearhouse

Anna Jacobson Mar 24, 2009 1
Our analyst Adam Lapp looks at the Men's Wearhouse homepage through the mind of a prospect and determines several ways to optimize an already strong page.
Conversion Marketing

A marketer’s guide to optimizing Spanish-language landing pages

Anna Jacobson Mar 20, 2009 2
In a fast-paced online community where customer loyalty can be sealed or shattered by an inaccurate landing page or a poorly worded email, "Habla espanol?" isn't a simple question. It's a direct challenge for marketers.
Value Proposition

The pitfalls of personas? They’re no substitute for a clear value proposition

Anna Jacobson Mar 13, 2009 0
Each week one of our analysts will review a landing page and make recommendations for optimization and testing.
Conversion Marketing

Squirrel on fire: A new perspective on marketing mistakes

Anna Jacobson Mar 9, 2009 5
Right now, marketers are working harder than ever to avoid making strategic optimization mistakes. For marketers, there are many lessons to be drawn from a story on This American Life.
Conversion Marketing

Landing Page Optimization: CPLUS

Anna Jacobson Mar 3, 2009 0
The final post of a five-part series on B2B landing pages. Analyst Heather Andruk reviewed this landing page for CPLUS, submitted by WSI B2B marketing for our Feb. 25 live optimization web clinic.
Conversion Marketing

Landing Page Optimization: Councilview.com

Anna Jacobson Mar 2, 2009 0
The fourth post of a five-part series on B2B landing pages. Analyst Adam Lapp reviewed this landing page, submitted by Nteractive for our Feb. 25 live optimization web clinic.
Conversion Marketing

Landing Page Optimization: Nomadesk.com

Anna Jacobson Feb 27, 2009 0
Part four of a five-part series on B2B landing pages. Analyst Corey Trent reviewed this landing page, submitted by Aventiv for our Feb. 25 live optimization web clinic.
Conversion Marketing

Landing Page Optimization: Carbis.net

Anna Jacobson Feb 26, 2009 0
Part two of a five-part series on B2B landing pages. Senior researcher Boris Grinkot reviewed this landing page, submitted by Carbis.com for our Feb. 25 live optimization web clinic.
Conversion Marketing

Landing Page Optimization: BrantleyCure.com

Anna Jacobson Feb 19, 2009 0
Analyst Tony Valcarcel reviewed this landing page, submitted by Dr. Brantley's Weekend Detoxification Program.
Conversion Marketing

Landing Page Optimization: Costume Supercenter.com

Anna Jacobson Feb 17, 2009 0
Analyst Adam Lapp reviewed this landing page, submitted by Costume Supercenter.
Conversion Marketing

Landing Page Optimization: Broadcasting School

Anna Jacobson Feb 16, 2009 0
Analyst Heather Andruk reviewed this landing page, submitted by Broadcasters Mentoring Group.
Conversion Marketing

Landing Page Optimization: Shozam.com

Anna Jacobson Feb 13, 2009 0
Senior analyst Gina Townsend reviewed this landing page, which was submitted by Shozam.com.

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