A marketer’s guide to optimizing Spanish-language landing pages

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In a fast-paced online community where customer loyalty can be sealed or shattered by an inaccurate landing page or a poorly worded email, “Habla espanol?” isn’t a simple question. It’s a direct challenge for marketers.

If you’re operating outside the U.S., Spanish is the first language of over 330 million people.

If you’re doing business in the U.S., Spanish-language optimization gives you the opportunity to reach the more than 40 million Hispanics in the United States (and at least 14 million of them are online). As this graph from Terra.com shows, internet surfing is one of the top information-gathering channels used by this growing population.

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And those Spanish speakers who aren’t online? According to an AOL/Roper ASW study, they’ll be connected in the next two years.

It takes knowledge and finesse to grow strong customer relationships in this diverse, complex, and rapidly expanding market. Arturo Silva, MarketingExperiments analyst, suggests that the key to Spanish-language optimization is “creating a cultural context people can connect to.”

Join Arturo, analyst Ana Gabriela Diaz, and the rest of the MarketingExperiments team at 11:00 a.m. on March 25th for a special live optimization clinic focusing on Spanish-language landing pages. Whether you already have a Spanish-language initiative in the works or are preparing the ground to begin one, this clinic will help you move beyond the level of targeting and customer surveys to create pages that connect with this powerful audience.

Please take note of this clinic’s special time.

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2 Comments

  1. peterK says

    Sounds very interesting with great relevancy, too. Cheers for sharing.

  2. Anna Jacobson says

    Peter,

    Thanks for your response. Please keep an eye out for future clinics we have planned to address the needs and interests of our international audience. And, if you’ve got a particular focus in this area, let us know what topics would be relevant to you.

    Cheers,

    Anna

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