The Importance of Site Metrics

By Carlos A. Espitia Analyst, Marketing Experiments This is a topic that I always thought of as online marketing common sense. Just like in any other marketing effort, we always (or should) want to know who our customers are, what they are…

Website Usability Testing

By Bob Kemper Director of Operations,Marketing Experiments Usability video testing involves video recording a user going through a specific process for a website (e.g. an order). The aim is to observe how people behave in an actual site…

MySpace Suing over Social Network SPAM

MySpace has filed suit against Scott Richter, CEO of Media Breakaway, claiming he and his company were actively “spamming” millions of MySpace users in violation of the CAN-SPAM Act and other federal and California state statutes. The suit…

Sense of Urgency

Does using urgency in an order process increase conversion and drive more sales? Whether you are a car dealership buying time on television to announce offers and discounts on all vehicles purchased before a particular date, or you're an…

Video Research Project Update

We recently conducted our first conference call to introduce the upcoming video research project. The goal of this projec is to answer the questions: 1. How can video be best used to sell a product or service? 2. How can video be used as a…

August 9th Clinic Notes

NOTES: These are the notes for our interactive August 9 clinic on MEC Merchandising Calendar for the 2006 Fall and Holiday Season. The recording of the event will be posted here in a few days. What are the best ways to prepare for and take…