The Use of Viral Videos for Commercial Advertising
We do not know exactly how many times these videos have been viewed or passed around. They are (in our opinion) great examples of large corporations creating and then using them to market virally over the internet.
Making a video, even one of these professional commercials, is not that hard (it just takes money). Making one that is good enough to get passed around, is hard.
Here are some of our favorites:
Learn a New Language
Buy Nike Shoes
During the course of our upcoming video research project we’ll be looking specifically at what makes a good video, and what causes it to spread on the internet.