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HTML vs. Plain Text has long been among the most hotly debated email-oriented topics. HTML format offers a visually pleasing design that 1) affects readers’ ability to process and benefit from the information and 2) provides marketers with…

We recently received an appreciative note from a professional certification course graduate that makes us feel that our efforts in providing the latest in education about online efficacy helps people discover what really works across an…

Eric Stockton, VP of Education at MarketingExperiments, recently flew down to sunny Miami to teach Affiliate Summit attendees how to apply and optimize subtle changes to their landing pages. The Power of Small Changes Tested was excerpted…

The most underused and powerful incentive is free shipping. People hate to pay shipping and always think you’re making money on those costs. Our upcoming brief on incentives shows you the science, the math, and the art of using incentives.…