During a preliminary study of the use of video as a marketing tool, we have found that the use of video to market a product or service may actually help increase conversion. In addition, we are finding that using short video clips to distribute on sites like YouTube.com, Google Video and MySpace may be a unique way to drive inexpensive traffic to your website.
Over the course of the next 6 months we will be working with several online marketers to understand exactly how video can best be used to:
1. Drive inexpensive traffic to your website.
2. Increase sales conversion of a product or service.
To find out more about this project, and how you can participate, you can click here.