According to the MarketingSherpa 2012 Website Optimization Benchmark, more than half of marketers indicated PPC ads were an element included in their organization’s primary conversion path. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed a case study exploring the relationship between PPC ads and landing page optimization.
In this Web clinic replay, youll see how a marketing solutions company increased its lead rate 144% by strategically using PPC ad keywords on its landing pages.
Flint also shared some key principles from this discovery you can use to optimize your PPC ad campaigns and landing pages.
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Actionable instantly! –Paul
This one needed more time, it was hard to take notes when moving thru slides so
The PPC checklist was a great way to leave with something to use going forward that is concrete –Robert
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