Converting PPC Traffic

How strategic keyword placement increased conversion by 144%

According to the MarketingSherpa 2012 Website Optimization Benchmark, more than half of marketers indicated PPC ads were an element included in their organization’s primary conversion path. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed a case study exploring the relationship between PPC ads and landing page optimization.

In this Web clinic replay, you’ll see how a marketing solutions company increased its lead rate 144% by strategically using PPC ad keywords on its landing pages.

Flint also shared some key principles from this discovery you can use to optimize your PPC ad campaigns and landing pages.

Download the MECLABS Quarterly Research Digest:

Q1 2011

Actionable instantly! –Paul

This one needed more time, it was hard to take notes when moving thru slides so
quickly –Brad

The PPC checklist was a great way to leave with something to use going forward that is concrete –Robert


Flint McGlaughlin

Paul Cheney
Austin McCraw

Video Production and Editing
Dennis Beard
Luke Thorpe

Technical Production
Steven Beger
Selena Blue
Beth Caudell
Melissa Elbert
Erin Hogg
John Tackett

Additional Contributors
Aimee Thompson

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