A PPC ad is often a customers first impression of your product or company. Those 130 characters present your chance of channeling that persons interest into your sales funnel by transforming an individual challenge into a problem-solving dialogue.
But simple copy faux pas direct people away from continuing the conversation with you. How can you identify weaknesses in PPC copy?
In this Web clinic, the MECLABS research team shared two key principles from a real-world experiment where one company achieved a 289% increase in clickthrough rate by testing simple copy changes to learn what language best resonated with the customer.
The team also provided a PPC copywriting checklist you can use to help develop and test your own ads.
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